Casual Articles - Business

Customer Service for a Large Truck Wash Considered
Truck Washing is all about customer service when dealing with the Independent Truck Driver Crowd. Many of them have custom rigs and 18-wheelers with chrome, aluminum tanks and fancy paint jobs. They love their trucks and you need to treat th

ryers: Direct Mail, awareness advertising, "word of mouth". Educational supportive ads that remind value proposition.

For more information, or to read more articles like this one by Tim Kenney, please visit us online at www.tkm2.com or www.marketingadvertisingdesign.com

Business Management Case Study; Failed Franchisees Using the F-Word
Franchisor Executive Business Management Teams need to be cognizant of the fact that each time a franchisee fails for whatever reason that there will be potential litigation and the disgruntled franchisee will run around using the F-word. Wh

There is more to making a purchase than just making the purchase itself. All consumers, whether in a store or online, go through several decision steps when making any kind of purchase, whether large or small. This chart outlines the state of mind of the consumer from unawareness of the offering all the way down to when consumers become strong advocates for the offering (word of mouth). It also shows how marketing and advertising can significantly influence the decision making process, and what media are appropriate for each stage.
UNK/UNKs: Awareness advertising to those "Unkown/Unknowns who do not yet know they have a need.
Need Awareness: Awareness/case making advertising to place advertiser "top of mind", mind share building.
Need Assessment: Benefits oriented advertising to shift need solution toward advertisers offering
Data Collection: Benefits oriented, educational advertising, informational and comparison print collateral such as brochures, flyers, direct mail.
Data Evaluation: Information and comparison print brochures, spec sheets, flyers direct mail.
Decision to Purchase: Sales or price point oriented advertising, direct mail, point-of-purchase, incentive materials and ads.
Actual Purchase: Point of sale materials, posters, Add-on offers, up selling incentives help here.
Buyers Remorse: Awareness advertising again, customer service, follow up, direct mail
Tryers: Direct Mail, awareness advertising, "word of mouth". Educational supportive ads that remind value proposition.
For more information, or to read more articles like this one by Tim Kenney, please visit us online at www.tkm2.com or www.marketingadvertisingdesign.com
© Copyright 2007. Tim Kenney Mar
Value Stream Mapping Explained
Imagine a river. Then visualize all that the river carries with it. Apart from the water and fish, there are other elements which form the river. Processes are very much like a river. They flow in a natural direction and carry information wi
he offering (word of mouth). It also shows how marketing and advertising can significantly influence the decision making process, and what media are appropriate for each stage.
UNK/UNKs: Awareness advertising to those "Unkown/Unknowns who do not yet know they have a need.
Need Awareness: Awareness/case making advertising to place advertiser "top of mind", mind share building.
Need Assessment: Benefits oriented advertising to shift need solution toward advertisers offering
Data Collection: Benefits oriented, educational advertising, informational and comparison print collateral such as brochures, flyers, direct mail.
Data Evaluation: Information and comparison print brochures, spec sheets, flyers direct mail.
Decision to Purchase: Sales or price point oriented advertising, direct mail, point-of-purchase, incentive materials and ads.
Actual Purchase: Point of sale materials, posters, Add-on offers, up selling incentives help here.
Buyers Remorse: Awareness advertising again, customer service, follow up, direct mail
Tryers: Direct Mail, awareness advertising, "word of mouth". Educational supportive ads that remind value proposition.
For more information, or to read more articles like this one by Tim Kenney, please visit us online at www.tkm2.com or www.marketingadvertisingdesign.com
© Copyright 2007. Tim Kenney Ma
The Evolution of Magazine
Magazine has come a long way since it started being published in the US less than three centuries ago. Even Benjamin Franklin published one himself.But published magazines then only lasted for a few months. This is because publishers
f mind", mind share building.
Need Assessment: Benefits oriented advertising to shift need solution toward advertisers offering
Data Collection: Benefits oriented, educational advertising, informational and comparison print collateral such as brochures, flyers, direct mail.
Data Evaluation: Information and comparison print brochures, spec sheets, flyers direct mail.
Decision to Purchase: Sales or price point oriented advertising, direct mail, point-of-purchase, incentive materials and ads.
Actual Purchase: Point of sale materials, posters, Add-on offers, up selling incentives help here.
Buyers Remorse: Awareness advertising again, customer service, follow up, direct mail
Tryers: Direct Mail, awareness advertising, "word of mouth". Educational supportive ads that remind value proposition.
For more information, or to read more articles like this one by Tim Kenney, please visit us online at www.tkm2.com or www.marketingadvertisingdesign.com
© Copyright 2007. Tim Kenney Ma
Increasing Project Value through Risk Management
Most organizations have more project proposals and ideas than they can realistically fund. This means project teams are competing for project approval and funding. Consequently, project champions often conceal or exaggerate the true value of
eets, flyers direct mail.
Decision to Purchase: Sales or price point oriented advertising, direct mail, point-of-purchase, incentive materials and ads.
Actual Purchase: Point of sale materials, posters, Add-on offers, up selling incentives help here.
Buyers Remorse: Awareness advertising again, customer service, follow up, direct mail
Tryers: Direct Mail, awareness advertising, "word of mouth". Educational supportive ads that remind value proposition.
For more information, or to read more articles like this one by Tim Kenney, please visit us online at www.tkm2.com or www.marketingadvertisingdesign.com
© Copyright 2007. Tim Kenney Ma
Physician Jobs Overseas
The overall number of physicians now seeking overseas opportunities has been on the rise, and there are many countries that always have an increasing demand for medical personnel. The reasons for physicians looking for jobs in foreign countr
ryers: Direct Mail, awareness advertising, "word of mouth". Educational supportive ads that remind value proposition.
For more information, or to read more articles like this one by Tim Kenney, please visit us online at www.tkm2.com or www.marketingadvertisingdesign.com
© Copyright 2007. Tim Kenney Marketing | www.marketingadvertisingdesign.com

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Casual Articles - The Consumer Purchase Decision Making Process

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