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  • Casual Articles - Marketing Value of Branding, Identity, and Trust

    Leaders Awake; This is Urgent and Important
    We have seen the headlines in every country from time to time. If something is not done about "A" then the country will suffer the bad consequences "B". We see and hear a strident call from government to get behind a display of leadership to take a little pain so to get a lot of gain in a few years.We have all also probably experienced it at some time in organisations we work for; the call to arms that tells us of an impending doom if we do not change our ways. And ye
    do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep the
    Business Management Case Study; Should Franchisee Names, Addresses, Phone be Listed in UFOCs
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    Who will your potential customers call when they want what you sell? Are you the only one they can call, or do you have competition? Do they go to your website, or someone else's? What can you do to encourage these potential customers to choose you instead of your competition?

    All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep them

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    Do they go to your website, or someone else's? What can you do to encourage these potential customers to choose you instead of your competition?

    All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep the

    Shop On The Go With Vending Machines
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    ompetition?

    All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep the

    How Do I Franchise My Existing Business
    Many small business owners who are successful think of franchising their businesses. Why you ask? Well somewhere along the way their customers start telling them what a great business they have and they should have a business like this all over the country or world. This is indeed an ego-booster for the 17-hour a day small business entrepreneur.Of course franchising like anything is not as easy as it looks. How will you know if your business is franchise-able? Well si
    got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep the
    Investing Stock Market ABC's
    While most folks today trust mutual funds and their professional managers with their investments, it’s still important to understand the basics of the stock market. Although investing in individual stocks may not be right for everyone, a basic understanding of the stock market is essential to understanding the workings of our economy and business sector.A stock is a portion of ownership in a company. Commonly referred to as a share, it is a small percentage of the t
    do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep them coming to you.

    First - what are identity, branding, and trust? And why did I put them together?

    Identity is what separates your business from its competitors. It's your uniqueness; what allows you to continue in business even though you may be faced with numerous competitors. Identity is how your customer recognizes your business, and tells them who you are.

    Branding is how the customer knows the focus of your business. It's how they understand the benefit of bringing you their business, instead of to your c

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