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Casual Articles - Befriend the Current
Getting ahead in the job marketplace . . . or on the job . . . is a special challenge for women. It shouldn’t have to be that way. But, until the rules change, women have to learn to go with the flow to get ahead.The good news is that, if you can master some simple communication skills, you can put yourself
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of
Everybody remembers their first job. Maybe you flipped hamburgers as a student at the local burger joint. Maybe you delivered pizzas to the good citizens of your town. Maybe you bagged and carried out groceries at the local grocery store. There are tons of these types of student jobs out there.In fact, aft
It’s the height of the Napter-Metallica-Filesharing craze.
And Green Day decides to make music history by becoming the first ever artist or band to sell blank albums.
That’s right. Hordes of fans were buying thousands of Green Day CD’s with no music on them!
Were they crazy?!
Not even.
For the sake of taking a different approach in dealing with music downloading - legal or illegal - Green Day released a CD-R 5-pack that contained five blank discs with original album cover art printed on the top and sides.
On the side of the box, the punk-pop trio reminds their fans, “Burn responsibly. Download music legally and burn your own Green Day compilations.”
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of
Advertising does not cure cancer. It rarely affects world peace. For all the attempts to classify it as a "science," advertising has essentially evolved from two snake oil salesmen on opposite corners yelling louder and making bolder claims. Today, there are more corners to yell from – radio, TV, the Internet – but t
Not even.
For the sake of taking a different approach in dealing with music downloading - legal or illegal - Green Day released a CD-R 5-pack that contained five blank discs with original album cover art printed on the top and sides.
On the side of the box, the punk-pop trio reminds their fans, “Burn responsibly. Download music legally and burn your own Green Day compilations.”
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of
Do you think that there is a big sign that reads, “Freelance Writing Jobs, Apply Within”? There just is not. In fact, you may have a hard time finding writing jobs of any type advertised in any employment magazine or newspaper either. So, how do you find freelance writing jobs? Let us talk about this for a moment
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of
There are so many job and business opportunities online, that it seems to be a real goldmine, but what you don't now, is that a lot of people fall for scams and then get frustrated for not seeing the results that they want. You have to look for legitimate work at home jobs that will pay you month after month.I
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of
It is important for you to constantly advertise even after you have established your clientele. Today you may have a client and tomorrow the client could go out of business. Smaller companies may decide to do their own billing if their business gets slow. Do not worry about having an overload of work. You can always
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans felt a little less guilty about downloading songs for free!
Oh, and here’s the best part: if you go onto Green Day’s official online store, they’re still sold out.
Three years later.
Unbelievable.
So. Here’s what you need to do:
1. Identify the unavoidable, unstoppable trend (current) that might have a negative effect on your business.
2. Observe how your competition swims against that current.
3. Reverse your trajectory.
4. Befriend the current.
5. Allow it to carry you where the market is going.
6. Enjoy the ride!
And now, because you’ve befriended the current, you can spend less time swimming frantically, and MORE time focusing your efforts on developing cool, memorable, word-of-mouth-worthy stuff.
Surf's up!
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