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Casual Articles - 14 Tips for Promoting Your Business with Postcards
There are many people in the world and the funniest ones out there are the non-believers is the reality of how things in the World really work. Sometimes you find hard-core liberals living in a false reality. Sometimes you find actual intelligent people out there who are overwhelmed with details and therefore believe because of the perceived complexity of a situation or solution, they throw up their hands and say it cannot work.This is interesting and I have found cr
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good s
Welcome to the real business world where troubled businesses abound. Distressed business owners and executives need to understand turnarounds and transformations in order to face the challenges in this competitive global market. Corporate turnarounds and transformations are no longer ad hoc. Instead they have become an integral part of daily corporate life with dynamic changes in the economic, political and technological arenas. Business turbulence is here to stay. Yet, t
Which ones?
You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a lot of money on advertising – and get much better results.
If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my friends owns a tire-sales/auto-repair business in Delaware. He began using postcards to attract new customers when he first opened up his shop 7 years ago.
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sa
Several years ago at a national conference, the speaker, David Herdlinger, applied his experience using the frequently quoted words, knowledge, skills and attitudes and constructed KSA into a quadrant. The upper boxes contained the letters K for knowledge and A for attitudes. In the lower left hand box was the letter S for Skills. To complete the quadrant, he added the letter H for Habits in the lower right hand corner. Now the letters K.A.S.H. fitted neatly into
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good s
Where do you see yourself and your organization 1,5,10 years from now? What do you want to accomplish? What do you and your organization want to be known for? What do you do for a living? These are all very important questions that need to be answered both on a professional and personal level.People think differently about vision statements. Some people develop them and put them away. Never to be seen again. Some people display them prominently and base every decisio
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good s
Entrepreneurship has been my passion for as long as I can commit to memory to learning how to type, and that started in 5th grade! Strangely enough, I wasn’t raised around lots of business owners growing up in New Jersey nor surrounded by many business-minded individuals.Initially, my passion was expressed through the notion that extra money can be made while working a corporate job. There are several reasons why people become entrepreneurs: to be able to save up fo
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good s
When it comes to marketing your services, do you ever get so overwhelmed that you don’t know where to start? I get overwhelmed often, and I’m a marketing consultant!I mean, there are so many different ways to reach your target market, but choosing strategies and implementing them can seem like a huge task. Don’t you agree?The way I figured how to get through this overwhelm was to focus on one specific “thing” to market myself and do it very well.H
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.
2) Always try to spell out a few outstanding benefits on your postcard using bullet points.
3) Offer a desirable gift or premium of some sort.
4) Make your postcards stand out. Use solar-yellow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and trust you.”
6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.
7) Always put a headline on your postcards.
8) If you discover postcard advertising works for your particular business then do it regularly … like clockwork.
9) Don’t assume postcards only work for lower-price
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