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Casual Articles - Referral Strategies - Part 3
The ability to make good "people" decisions is today's most important source of competitive advantage. All factors of production are easily available and accessible to all organizations but what separates the best from the rest is the people resources. Top leadership talent has always been hard to attain and this has only aggravated in recent times due to globalization, growing worldwide competition, aggressive headhunting practices etc. With growing demand and limited supply top level executives are so much in demand that companies are paying extravagant salaries, bonuses, perks whatever it takes to attract the best brains from across the world. Newly develop
Your top refe
Define the Problem First. It seems obvious, but how many times have we gone to a problem-solving meeting and the discussion started with either whose fault was it or an assertion about the proper solution?Explain what the problem is—what went wrong, what are the symptoms, what is the impact on your business and your customer’s business. These are the things that someone knows at this point in the problem solving process. If the someone is not you, and you’re leading the problem-solving effort, you need to do some research to find out. No guesses or assumptions allowed: the problem description must give the facts clearly and accurately.Wri
There are two ways to reward. 1. For referrals whether you sell them or not 2. For referrals where you make the sale
I encourage you to have systems for both. And like much of what’s on the list below, you need to know your numbers to successfully use some of these methods I am about to share.
If you want to make each referral gift stay on the profitable side, you need to know –
- Cost per lead
- Cost per appointment (if you have this in your sales process)
- Cost per sale
Your top refer
Do you have a happy and highly motivated staff in your business? Have you made a commitment to create an enjoyable and productive environment at work? If you answered NO to either of these questions, then it is time to wake up and learn some tips about how to motivate your workforce and to keep them happy. If you want to attract and retain valuable employees, then you must recognize the need to make your place of business a better, more enjoyable place to work.So what can business owners and their management teams do to keep the staff motivated and happy and achieve a better and more enjoyable place to work? Here are ten (10) top tips from your stra
There are two ways to reward. 1. For referrals whether you sell them or not 2. For referrals where you make the sale
I encourage you to have systems for both. And like much of what’s on the list below, you need to know your numbers to successfully use some of these methods I am about to share.
If you want to make each referral gift stay on the profitable side, you need to know –
- Cost per lead
- Cost per appointment (if you have this in your sales process)
- Cost per sale
Your top refe
Most of us would like to be better communicators. As leaders, co-workers, team members and in all of the other roles we play both professionally and personally, we know that communication is a major key to success.When we are frustrated or stymied by something, often better communication would have improved it.Consider the new executive or manager who walks into their first meeting. Every movement is watched. Where they sit is analyzed. What they say is discussed later. Did they make declarative statements or ask questions? Did they smile? Were they quiet or too quiet? What about their tone of voice?Or consider seeing an old friend
If you want to make each referral gift stay on the profitable side, you need to know –
- Cost per lead
- Cost per appointment (if you have this in your sales process)
- Cost per sale
Your top refe
When disaster strikes, Horizon signal is there providing emergency traffic signals and promoting traffic safety. The portability of our equipment is a crucial aspect in disaster management. Being able to quickly deploy traffic control equipment is essential in a disaster situation. Horizon Signal offers products to control all traffic situations, protect property and save lives. Our product line includes portable traffic signals, portable traffic lights, traffic light control systems and flagging traffic control alternatives.Our primary focus is on convenience, work zone safety, and endurance in a disaster zone. When there is a disaster situation,
Your top refe
Continuing now. . . My ancestors died to protect this land and her people and you guys sit in rooms posturing, with not a clue as to how life on Earth or the free economic system works at all. Not even a little bit. I have only met a handful of congressmen that I did not get bored talking to in five minutes due to their lack of intellect and contrived rhetoric. Now we see the extent of those carefully worded politically correct academy awards winning speeches written by pollsters and practiced in mirrors are doing. They are not accomplishing the task at hand. We need results not blame; we need leaders not words. We need action not promises. If you canno
Your top referral sources deserve special treatment. Once you see a pattern of giving from someone, you may phone their secretary or business partner to find out a couple of things like –
You start by saying,
“Hi Mary, I wanted your help on something. John has been referring quite a bit of business to us and we wanted to do something special to thank him. Can you tell me if there is anything he particularly loves to do in his spare time?"
This will lead on to questions like -
What does John do on weekends?
What hobbies does he have?
What Team does he follow in sport?
Does he have any goals in life you could share with me?
Does he have a favorite movie, book or something else?
Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.
So let’s go through a list of rewards you can put on your list. You may decide to arrange 5-10 rewards for varying amounts of sales generated. For example, $100 sales you give away ‘X’ gifts. For $250 sales, you give ‘Y’ Gi
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