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Casual Articles - Surveys Don't Cut It - How Do You Climb Inside A Techie's Head?
If you are concerned that your company might be planning a layoff, your best course of action is to be prepared. Employees often see warning signs that their jobs may be at risk. Such signs could include poor company performance, earlier rounds of layoffs, conflicts with their manager, increased manager intervention and involvement, and poor performance reviews. Employees see the signs, but aren’t as proactive as they should be in looking out for their future. Here are steps you can take to be prepared for a layoff.Update your resume. Start complying a list of your accomplishments in
How do you find out your prospect's problems, the ones they lose sleep over?
You gotta talk to 'em!
BE SPECIFIC
I was disturbed enough to respond to the feature's excerpt in McClenahan Bruer'
Are you looking at changing career? Are you looking for work? Have you been invited to a job interview? Are you looking for advice about interview techniques? If you have answered yes to any of these questions, this article may well be of help to you. I am going to give advice and information about how to be successful when attending a job interview.In my opinion preparation is the key to most things in life and it certainly is for people who want to gain employment.When I was in my early twenties, I decided to leave the company where I had worked since leaving school. I wanted to bec
In a recent BtoB Magazine feature "Connecting With Engineers", author Roger Slavens points out the need to get away from the stereotype of the geeky engineer. Slavens quoted results from McClenahan Bruer Communications' 2005 survey "Breaking the Code: A Look At Engineers' Attitudes and Behaviors". Slavens still seemed to advocate treating engineers in a general way, even after considering what he called their 'deeper psychographics'.
Terms like 'psychographics' drive me ballistic. Even if you're going 'deeper', they're just another way to pigeonhole people. But discover prospects' biggest worries, and you have the heart of a campaign on a silver platter. You need those specific problems just to plan a product, long before you offer your specific solution. Survey data doesn't begin to tell the whole story.
How do you find out your prospect's problems, the ones they lose sleep over?
You gotta talk to 'em!
BE SPECIFIC
I was disturbed enough to respond to the feature's excerpt in McClenahan Bruer's
Most disappointed customers “vote with their feet,” and show their disdain indirectly by patronizing other, less offensive, or more satisfying establishments.There are no fireworks to signal their departure. No “ugly scenes” are made.And this is actually too bad, in a way.Companies and nonprofit organizations and even governmental units should be told that you’re displeased and that you’re intending to deny them future opportunities to let you down.You might be thinking, “I have no choice but to do business with the government,” but in many cases that’s not true.F
Terms like 'psychographics' drive me ballistic. Even if you're going 'deeper', they're just another way to pigeonhole people. But discover prospects' biggest worries, and you have the heart of a campaign on a silver platter. You need those specific problems just to plan a product, long before you offer your specific solution. Survey data doesn't begin to tell the whole story.
How do you find out your prospect's problems, the ones they lose sleep over?
You gotta talk to 'em!
BE SPECIFIC
I was disturbed enough to respond to the feature's excerpt in McClenahan Bruer'
So how did you do? Really. No "nicey nicey" banal comments please on how it was "great". What really worked - and why? And what really didn't work - and why not? What role did you have? In the success? In the failures?After a project or an event, it's rare that anyone, either individually or as a team, sits down to reflect on what has unfolded.Ironically, the learning from an event comes primarily from the debrief rather than from the event itself. That's worth repeating because it is so profound and so often overlooked: the learning from an event comes primarily from the debrief rat
Terms like 'psychographics' drive me ballistic. Even if you're going 'deeper', they're just another way to pigeonhole people. But discover prospects' biggest worries, and you have the heart of a campaign on a silver platter. You need those specific problems just to plan a product, long before you offer your specific solution. Survey data doesn't begin to tell the whole story.
How do you find out your prospect's problems, the ones they lose sleep over?
You gotta talk to 'em!
BE SPECIFIC
I was disturbed enough to respond to the feature's excerpt in McClenahan Bruer'
It is the augmentation in fashion trends in India that revolutionized the merchandising system in retail industry. Brands in apparel, textiles, jewelry, accessories, footwear, cosmetics and salons raised the business more than Rs 40,000 crore.The Indian retail market is evolving rapidly. It is palpable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at breakneck speed. It is amicable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its domin
How do you find out your prospect's problems, the ones they lose sleep over?
You gotta talk to 'em!
BE SPECIFIC
I was disturbed enough to respond to the feature's excerpt in McClenahan Bruer'
There are several things that are important about procurement that you should consider. In a business standpoint, timing is virtually essential. If you are like many business owners, the best time is the time when prices will be low enough to handle. This can be quite difficult to call and even more so, it will be difficult to manage. But, when procurement is used effectively, your business truly can reach new heights. What should you consider in procurement?• You will want to consider the timing. If you take delivery of the product now, will you have to pay additional inventory costs?
How do you find out your prospect's problems, the ones they lose sleep over?
You gotta talk to 'em!
BE SPECIFIC
I was disturbed enough to respond to the feature's excerpt in McClenahan Bruer's blog:
"Broad surveys tell you things like affinity for Star Trek and preference for friends with technical backgrounds. But they don't give you the specifics of the biggest problems an engineer faces."
A RESPECTED INTERVIEWER GETS CRITICAL ANSWERS
I added, "Interviews with the client's customers or field applications experts many times will reveal the big problem I can build an article or case study around. The emotional factors come out, too.
When you want to understand a prospect, there's no substitute for an interviewer the subject trusts. An interviewer with a technical background like the customer's can find out things surveys won't tell you.
Surveys can establish broad strokes, but specific information about your target market shows you what a prospect really needs. Most technical advertising is too generally focused
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