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Casual Articles - Marketing Today - Make Your Messages Stand Out
Your Own Franchisor's Marketing is Killing You: What Steps Should You Take?
Recently I was visiting some family members over the holiday season. I thought I would drop into my favorite pizza outlet and sneak one of their luscious pies that I really should not be eating. You see, (and this is my gilt-edged excuse...) I don't have one of these outlets within 500 miles of where I now live, so I figure this is a good excuse to cheat on the old diet a bit.I had not been in this outlet for more than 18+ months, and then only a few times. The owner-franchisee (let's call him Vijay for simplicity) was in the back; but the moment he saw me, he came out with a huge smile and
you expect to be noticed? Catching the attention of your future customers requires some thoughtful planning and creativity on your paRecently I was visiting some family members over the holiday season. I thought I would drop into my favorite pizza outlet and sneak one of their luscious pies that I really should not be eating. You see, (and this is my gilt-edged excuse...) I don't have one of these outlets within 500 miles of where I now live, so I figure this is a good excuse to cheat on the old diet a bit.I had not been in this outlet for more than 18+ months, and then only a few times. The owner-franchisee (let's call him Vijay for simplicity) was in the back; but the moment he saw me, he came out with a huge smile and
Managing from the Bottom-Up
"If we lived in a perfect world, there would not be a need for managers." - Bryce's Law"Surround yourself with the best people you can find, delegate authority, and don't interfere." - Ronald Reagan (1986)When the American colonies were forming a government in the 18th century, there was a fleeting notion that George Washington should become King with absolute power. Instead, our founding fathers opted for a democratic society where officials were elected by the people. The intent was to give the individual citizen a means to participate in the running of the gover
We are bombarded with more messages than we can even comprehend in the period of a single day. Consider television commercials, magazine and newspaper ads, radio broadcasting, billboards, mail, email, spam, faxes, telephone calls, telemarketers, and door to door salespeople. We have grown accustomed to the overwhelming amount of information presented to us, and often we are able to easily tune out the majority of messages we are exposed to. If you are a business owner, and are in the process of developing an effective ad, how can you expect to be noticed? Catching the attention of your future customers requires some thoughtful planning and creativity on your par"If we lived in a perfect world, there would not be a need for managers." - Bryce's Law"Surround yourself with the best people you can find, delegate authority, and don't interfere." - Ronald Reagan (1986)When the American colonies were forming a government in the 18th century, there was a fleeting notion that George Washington should become King with absolute power. Instead, our founding fathers opted for a democratic society where officials were elected by the people. The intent was to give the individual citizen a means to participate in the running of the gover
How To Develop Business Through Third Party Channels
Business Development 101. We see lots of companies out there that decide to go through third party channels in order to take their products to market, yet neglect to put the necessary resources and structure around building, deploying, managing, and executing this third party channel strategy. Those companies assume that by outsourcing the sales of their products of those third party channels, they don't need to invest in providing the support or infrastructure or services or training to those channel partners in order to make them a success. Well, companies that have been in the business of suc
ine and newspaper ads, radio broadcasting, billboards, mail, email, spam, faxes, telephone calls, telemarketers, and door to door salespeople. We have grown accustomed to the overwhelming amount of information presented to us, and often we are able to easily tune out the majority of messages we are exposed to. If you are a business owner, and are in the process of developing an effective ad, how can you expect to be noticed? Catching the attention of your future customers requires some thoughtful planning and creativity on your paBusiness Development 101. We see lots of companies out there that decide to go through third party channels in order to take their products to market, yet neglect to put the necessary resources and structure around building, deploying, managing, and executing this third party channel strategy. Those companies assume that by outsourcing the sales of their products of those third party channels, they don't need to invest in providing the support or infrastructure or services or training to those channel partners in order to make them a success. Well, companies that have been in the business of suc
Corporate Baby Gift Ideas
The birth of a baby is a momentous occasion in the life of any person and calls for due celebration to make the family feel special, and to welcome the baby. This major event has been made a tool for fostering a bond between the employees and their company. Most of the corporate houses in present times are following the employee acknowledgement program that creates a sense of belonging and emotional bonding between the employees and the company. This practice creates a better work environment and a healthy employee relationship.The corporate baby gift can be given at the time of a baby showe
people. We have grown accustomed to the overwhelming amount of information presented to us, and often we are able to easily tune out the majority of messages we are exposed to. If you are a business owner, and are in the process of developing an effective ad, how can you expect to be noticed? Catching the attention of your future customers requires some thoughtful planning and creativity on your paThe birth of a baby is a momentous occasion in the life of any person and calls for due celebration to make the family feel special, and to welcome the baby. This major event has been made a tool for fostering a bond between the employees and their company. Most of the corporate houses in present times are following the employee acknowledgement program that creates a sense of belonging and emotional bonding between the employees and the company. This practice creates a better work environment and a healthy employee relationship.The corporate baby gift can be given at the time of a baby showe
Portfolio, Programme and Project Management Maturity Model - a Guide to Improving Performance
Improving Performance Using Maturity ModelsThe 1990’s saw a dramatic increase in the number of people with the job title Project Manager as organisations addressed the problem of an ever changing world through Managing by Projects. Many organisations adopted the PRINCE2™ method as a means to gain some consistency of project management approach across their now swelling ranks of project managers.With both an increasing need for Project Managers and an increasing number of people claiming to be Project Managers, many organis
he majority of messages we are exposed to. If you are a business owner, and are in the process of developing an effective ad, how can you expect to be noticed? Catching the attention of your future customers requires some thoughtful planning and creativity on your paImproving Performance Using Maturity ModelsThe 1990’s saw a dramatic increase in the number of people with the job title Project Manager as organisations addressed the problem of an ever changing world through Managing by Projects. Many organisations adopted the PRINCE2™ method as a means to gain some consistency of project management approach across their now swelling ranks of project managers.With both an increasing need for Project Managers and an increasing number of people claiming to be Project Managers, many organis
Customer Service - Dead or Alive?
Discover how to increase customer satisfaction. Do you suffer the deep pain of trying to resolve customer service problems with non-existent people at the other end of your telephone? If you have a business, large or small do you think your customers share the same frustrations that you have? Why can’t customer service problems be handled and solved faster, more courteously and completely? Why does it seem like we can never speak directly with a real live human being? And when we do manage to speak to a live person, why does it seem that they are speaking to us from
you expect to be noticed? Catching the attention of your future customers requires some thoughtful planning and creativity on your part. Are you delivering your messages in a unique way?Discover how to increase customer satisfaction. Do you suffer the deep pain of trying to resolve customer service problems with non-existent people at the other end of your telephone? If you have a business, large or small do you think your customers share the same frustrations that you have? Why can’t customer service problems be handled and solved faster, more courteously and completely? Why does it seem like we can never speak directly with a real live human being? And when we do manage to speak to a live person, why does it seem that they are speaking to us from
• E-blasts are a way to impress the public via the Internet. When you work with a savvy visual artist who is talented in design, the digital graphics can really wow recipients. Send out e-blasts to an on-line mailing list regularly. Differentiate your ads with specials, important news, or upcoming events. Always, of course, keep your logo and/ or letterhead consistently the same so that your customers are familiarized with your company and look forward to your regular e-
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