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Casual Articles - Market Your Pipeline Using Other People's Money
My good friend, Lenny Tumbarello, www.WeTooCanDo.com, gave me the idea for this article. It seems an associate of his sort of criticized him for working “IN” his business. He wanted Lenny to work “ON” his business. This fellow felt Lenny might be spending too much time doing things that could have been “outsourced” for a small cost - thereby freeing Lenny up to focus on the bigger picture, the stuff that would make his business bigger.I am very familiar with this concept. And I think it’s a valid thought process to go through. But you know, I think it’s often misapplied and overrated!In fact I think it may be a big part of what has allowed third world countries to grab a big piece of our economic engine - so big a piece, for so long a time that I worry how and if we are going to get it back.I know Lenny. He made his success in the fast food business - he owned a few stores in Tex
2. What is the target market and what is its personality?
3. What benefit is the target market looking to get out of our product?
4. What is our Unique Selling Proposition – What makes our product different, better, or more desirable than other similar products available?
5. How will this be conveyed to the customer?
6. How will we pro
This subject is addressed time and time again. Some retailers have more Store Manager and Assistant Manager positions open than they have filled. Take a look at on-line job sites and you’ll see that even large, well known retailers are trying to fill positions that should be filled with candidates from within the company. In fact, if a solid internal promotion policy was in place – one that really worked - the majority of vacancies would be at entry level.The concern is that this is not just an occasional problem for many retailers and other companies in the service industry. It is an on-going state of affairs. It has become a ‘mission critical’ item that goes unrecognized as such. C level individuals absolutely must become involved with this epidemic called excessive turnover.The research is out there. We know it’s very expensive to attract and train high caliber employees. Why, then,
In this article you will learn how to be very strategic in your marketing efforts and how to invest your resources wisely in order to convert qualified prospects into customers.
My marketing strategy is to sell more products.
It’s important to understand the relationship between sales and marketing. Marketing is more strategic in nature and provides the foundation for sales. Everyone in a company is in marketing whether they realize it or not. Every activity that touches the customer either directly or indirectly is a marketing activity. Engineering, manufacturing, shipping and receiving, customer service, technical support and accounting are a few examples of indirect marketing. They each have some interface with the customer. They help set the brand personality. What kind of company are we? How will we be perceived externally? How will we treat our customers? Our vendors? Other more direct marketing activities include branding, pricing, public relations, affiliate partnerships, advertising and competitive analysis. These marketing activities lay the foundation for all our sales activities. Sales on the other hand falls into one of three categories, identifying and capturing qualified prospects, converting qualified prospects into customers, and maintaining an ongoing trusted relationship with the customer for value exchange.
I’m not a marketing genius, where do I start?
The following key questions will give you a very good start on better understanding what your selling, to whom, why they’ll buy it and how you’ll present your value proposition.
1. What exactly is our product and what does it do?
2. What is the target market and what is its personality?
3. What benefit is the target market looking to get out of our product?
4. What is our Unique Selling Proposition – What makes our product different, better, or more desirable than other similar products available?
5. How will this be conveyed to the customer?
6. How will we prov
A lot of seminars have been given about good leadership qualities and how to manage franchisees. But with all these information and different ideas about what a good franchiser leader should have, I have narrowed it down to six key elements that I think is what a good franchiser leader should have as the success of a franchise network depends on the franchiser leader and his relationship with his franchisees.A good franchiser leader should have a clear vision. Although this has been said a thousand times, this is true. He must have an accurate vision of what his franchise network should be.A good franchiser leader must have integrity. This is especially true if you want your franchisees to trust and respect you as these two are needed for the success of any franchise network.A good franchiser leader must guarantee his franchisees of intelligent strategies when it comes to the
I’m not a marketing genius, where do I start?
The following key questions will give you a very good start on better understanding what your selling, to whom, why they’ll buy it and how you’ll present your value proposition.
1. What exactly is our product and what does it do?
2. What is the target market and what is its personality?
3. What benefit is the target market looking to get out of our product?
4. What is our Unique Selling Proposition – What makes our product different, better, or more desirable than other similar products available?
5. How will this be conveyed to the customer?
6. How will we pro
What business can you start for less than $100, with no experience, no employees and make $500 or more a week within a month?Your own house cleaning business!You can start a house cleaning business for well under $100, possibly less. You don't need a college degree, you don't need to purchase an expensive franchise, you don't need to take classes.All you really need is the desire to offer a much-needed service to your neighbors, one that will bring you a larger-than-working-at-Wal-Mart income, and will also give you a huge sense of satisfaction and accomplishment.You possibly could start your house cleaning business without purchasing any cleaning equipment - you may already have most of what you need in your own cleaning supplies. Or, in the beginning, you could use your customers' supplies. You may need to charge less for this, but you may find that some homeowners are v
I’m not a marketing genius, where do I start?
The following key questions will give you a very good start on better understanding what your selling, to whom, why they’ll buy it and how you’ll present your value proposition.
1. What exactly is our product and what does it do?
2. What is the target market and what is its personality?
3. What benefit is the target market looking to get out of our product?
4. What is our Unique Selling Proposition – What makes our product different, better, or more desirable than other similar products available?
5. How will this be conveyed to the customer?
6. How will we pro
Name plates are used to display names and titles. They are used in houses, offices, meetings, conferences, training centers, dinners, product name displays, etc. Name plates serve as an identification mark. These give a professional look. Sizes of name plates vary according to the number of words necessary to satisfy the consumer.Name plates can be made at home using household materials. They can also be assembled by purchasing necessary materials from the market. However, name plates ordered and purchased from the market give a professional touch.Name plates purchased from the market range widely in design and size. If a door name plate is required, light materials like aluminum or plastic are used. For desk name plates, heavy materials like granite, glass or wood are preferred. Sometimes a license plate is used as a name plate. In that case, only the initials of the name are used.
I’m not a marketing genius, where do I start?
The following key questions will give you a very good start on better understanding what your selling, to whom, why they’ll buy it and how you’ll present your value proposition.
1. What exactly is our product and what does it do?
2. What is the target market and what is its personality?
3. What benefit is the target market looking to get out of our product?
4. What is our Unique Selling Proposition – What makes our product different, better, or more desirable than other similar products available?
5. How will this be conveyed to the customer?
6. How will we pro
1. Civil engineering, construction, petrochemical, mining, and quarryingProjects in this category are those which spring to mind most readily whenever industrial projects are mentioned. Once common feature is that the fulfillment phase must be conducted on a site that is exposed to the elements, and usually remote from the contractor’s main office.These projects incur special risks and problems of organization. They often require massive capital investment, and they deserve (but do not always get) rigorous management of progress, finance, and quality.For very large industrial projects the funding and resources needed are often too great for one contractor to risk or even find. The organization and communications are therefore likely to be complicated by the participation of many different specialists and contractors, with the main players possibly acting together as a consortium
2. What is the target market and what is its personality?
3. What benefit is the target market looking to get out of our product?
4. What is our Unique Selling Proposition – What makes our product different, better, or more desirable than other similar products available?
5. How will this be conveyed to the customer?
6. How will we prove it?
7. How will our product stand out above its competitors?
8. Who are the top competitors and what are they doing right and what are they doing wrong?
Is your marketing message an information flea market?
Every marketing message whether it’s a magazine ad, an infomercial, or a sales pitch should follow a few key design principles. You want one thing to stand out in the customers mind, one thing that they’ll remember in the morning. Send them too many messages and they’ll remember nothing. You must clearly understand what your objective is. It may not be to close the sale. It may be to get them to request more info, to set an appointment, or to introduce you to the decision maker.
Your message should be constructed to support the following design principles:
1. Lead with your Unique Selling Proposition
2. Close with your solid Most Wanted Response (MWR)
3. Enhance Desire with Key Benefits
4. Create Rationale with Features
5. Build Trust and Credibility
6. Eliminate Risk
7. Make a Compelling Irresistible Offer
8. Tell Them Exactly What To Do
Answer the obvious questions in your prospect’s mind.
Your prospect will have several questions in the back of his mind that he may never ask, but he won’t buy until they are answered. Your objective is to answer these questions before they are asked or before your prospect just walks away.
1. Do I really want this? – Emphasize benefits
2. What exactly will I be getting? – Provide a description and a picture of the product.
3. Is it of good quality? – Answer with testimonies and perhaps featu
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