it is YOUR job to follow up with them.

It is also your job to make sure your copy is something they want to read. Make sure it speaks about them and their problems more than you and your product or service.

Your Marketing Step

Take some time to look at your marketing system. Are you implementing a series of "one shot" marketing campaigns? Or, do you h

A common complaint I hear from small business owners is that they spend a lot of time and money creating their marketing materials, and they send them out to prospects, but they never get any response.

Whether you're sending out an email, a brochure or a post card, it's frustrating when your response rate is next to nothing.

What you must realize is that marketing and sales is a process. And just sending out your marketing materials one time usually isn't enough.

This may be hard to hear, but your business and what you have to say about it just aren't as important to your prospects as they are to you.

Add to that the fact that people are very busy, and the result is, you need to reach them more than once with your marketing.

So what's a frustrated marketer to do? Here are 5 tips:

1) Create a marketing system that builds in plenty of frequency.

2) NEVER stake the success of a marketing campaign on just one mailing.

3) Always build in at least three mailings, or exposures to your marketing message.

4) Don't send the exact same mailing each time. Create a series. Focus on different sales points in each mailing or contact.

5) Keep your copy concise and focused on how your product or service can help your prospects.

And overall the best answer I can give to the question, "How can I get people to read and follow up on my marketing materials?" is ... don't expect them to.

As a marketer and business owner it is YOUR job to follow up with them.

It is also your job to make sure your copy is something they want to read. Make sure it speaks about them and their problems more than you and your product or service.

Your Marketing Step

Take some time to look at your marketing system. Are you implementing a series of "one shot" marketing campaigns? Or, do you h

eting and sales is a process. And just sending out your marketing materials one time usually isn't enough.

This may be hard to hear, but your business and what you have to say about it just aren't as important to your prospects as they are to you.

Add to that the fact that people are very busy, and the result is, you need to reach them more than once with your marketing.

So what's a frustrated marketer to do? Here are 5 tips:

1) Create a marketing system that builds in plenty of frequency.

2) NEVER stake the success of a marketing campaign on just one mailing.

3) Always build in at least three mailings, or exposures to your marketing message.

4) Don't send the exact same mailing each time. Create a series. Focus on different sales points in each mailing or contact.

5) Keep your copy concise and focused on how your product or service can help your prospects.

And overall the best answer I can give to the question, "How can I get people to read and follow up on my marketing materials?" is ... don't expect them to.

As a marketer and business owner it is YOUR job to follow up with them.

It is also your job to make sure your copy is something they want to read. Make sure it speaks about them and their problems more than you and your product or service.

Your Marketing Step

Take some time to look at your marketing system. Are you implementing a series of "one shot" marketing campaigns? Or, do you h

r marketing.

So what's a frustrated marketer to do? Here are 5 tips:

1) Create a marketing system that builds in plenty of frequency.

2) NEVER stake the success of a marketing campaign on just one mailing.

3) Always build in at least three mailings, or exposures to your marketing message.

4) Don't send the exact same mailing each time. Create a series. Focus on different sales points in each mailing or contact.

5) Keep your copy concise and focused on how your product or service can help your prospects.

And overall the best answer I can give to the question, "How can I get people to read and follow up on my marketing materials?" is ... don't expect them to.

As a marketer and business owner it is YOUR job to follow up with them.

It is also your job to make sure your copy is something they want to read. Make sure it speaks about them and their problems more than you and your product or service.

Your Marketing Step

Take some time to look at your marketing system. Are you implementing a series of "one shot" marketing campaigns? Or, do you h

e a series. Focus on different sales points in each mailing or contact.

5) Keep your copy concise and focused on how your product or service can help your prospects.

And overall the best answer I can give to the question, "How can I get people to read and follow up on my marketing materials?" is ... don't expect them to.

As a marketer and business owner it is YOUR job to follow up with them.

It is also your job to make sure your copy is something they want to read. Make sure it speaks about them and their problems more than you and your product or service.

Your Marketing Step

Take some time to look at your marketing system. Are you implementing a series of "one shot" marketing campaigns? Or, do you h

it is YOUR job to follow up with them.

It is also your job to make sure your copy is something they want to read. Make sure it speaks about them and their problems more than you and your product or service.

Your Marketing Step

Take some time to look at your marketing system. Are you implementing a series of "one shot" marketing campaigns? Or, do you have a marketing system set up to deliver consistent, relevant messages to your prospects?

If you're in the "one shot" camp, spend some time reworking your marketing plan this week to build in repeated mailings or message exposures to your prospects.

Take an active role in wooing your prospects with sales messages that are focused on them and I think you'll find more of them taking advantage of your sales offers.