o set a budget and a maximum cost for your keywords. My suggestion - start small while you learn! Then monitor daily to make sure you’re where you want to be budget wise. You might set your budget at $5 per day, which will be about $155 per month. You should be seeing some income from your advertising so the money isn’t just going down the drain. Test and track! And I personally don’t care if I’m first on the list, so I don’t set my maximum cost per click very high. But you do want to get traffic. Work with this to get it right for you.

Finally, don’t be afraid to pick up the phone and ask for help. Most of the SE have great staff members that are happy to answer your questions. This is a great resource I have used many times.

The big 3 Search Engines are Google, Yahoo, and Microsoft adcenter. Each has it’s own quirks. And they differ as far as user

ring the set up process, you will be given a lot of rules that you need to agree to before the process is complete. You will be tempted to skip over those rules like I did. But don’t do it! Take notes on a sheet of paper labeled with that particular search engine. Example: Yahoo will remove any keywords or ad copy with the word ‘job’ if you’re advertising work at home opportunities. That can be frustrating because work at home work is considered by many to be their ‘job’ and most searchers search with that term. But there’s no way around it. Accept it and move on!

Google is okay with the word ‘job’, but you can’t use any keywords or ad copy with terms related to ‘data entry’ or ‘type at home’. You can’t even advertise anything related to these on your website! This can be frustrating while promoting legitimate, solid data entry opportunities like those I have on my directory. I have prepared two separate pages to comply with Google's requirements, the second of these, I use strictly for Google advertising.

You need to know the individual rules and regs before you begin working with a particular SE. And keep up to date as they change the rules often. Usually they will notify you through your email with changes. (Another reason to make sure your info is accurate!)

Now it’s time to write your ads. Keep your tab open for your search engine of choice and go to another tab. In tab 2, search for your particular niche in one of the major search engines. Read the ads. Don’t copy them word for word, but see what catches your eye. Ask yourself ‘why did this particular ad catch my eye and make me want to learn more?’ Take it apart and build on that for your own ads. Again, take notes and refer to them often, adding to them as you see what works, and doesn’t work for you. On some networks, your ads will begin running right away. On others, your ads will need to be reviewed and approved first by the editorial staff.

Now it’s time for keywords. Keywords are the terms you search for when you are looking for something on the internet of interest. For example, when you were just searching for ads to give you ideas, what terms did you use for the search? So let’s say you are marketing dog food. Your search words - or keywords, may include, ‘Purina’, ‘dog food’, ‘food for your dog’, etc. What else can you think of? Ask your friends or co-workers what they would search for if they searched for ‘dog food’ online to get some ideas. Don’t be afraid to add many keywords. You will come up with more and can add them any time.

Now comes the scariest part of all. You will need to set a budget and a maximum cost for your keywords. My suggestion - start small while you learn! Then monitor daily to make sure you’re where you want to be budget wise. You might set your budget at $5 per day, which will be about $155 per month. You should be seeing some income from your advertising so the money isn’t just going down the drain. Test and track! And I personally don’t care if I’m first on the list, so I don’t set my maximum cost per click very high. But you do want to get traffic. Work with this to get it right for you.

Finally, don’t be afraid to pick up the phone and ask for help. Most of the SE have great staff members that are happy to answer your questions. This is a great resource I have used many times.

The big 3 Search Engines are Google, Yahoo, and Microsoft adcenter. Each has it’s own quirks. And they differ as far as user

e on my directory. I have prepared two separate pages to comply with Google's requirements, the second of these, I use strictly for Google advertising.

You need to know the individual rules and regs before you begin working with a particular SE. And keep up to date as they change the rules often. Usually they will notify you through your email with changes. (Another reason to make sure your info is accurate!)

Now it’s time to write your ads. Keep your tab open for your search engine of choice and go to another tab. In tab 2, search for your particular niche in one of the major search engines. Read the ads. Don’t copy them word for word, but see what catches your eye. Ask yourself ‘why did this particular ad catch my eye and make me want to learn more?’ Take it apart and build on that for your own ads. Again, take notes and refer to them often, adding to them as you see what works, and doesn’t work for you. On some networks, your ads will begin running right away. On others, your ads will need to be reviewed and approved first by the editorial staff.

Now it’s time for keywords. Keywords are the terms you search for when you are looking for something on the internet of interest. For example, when you were just searching for ads to give you ideas, what terms did you use for the search? So let’s say you are marketing dog food. Your search words - or keywords, may include, ‘Purina’, ‘dog food’, ‘food for your dog’, etc. What else can you think of? Ask your friends or co-workers what they would search for if they searched for ‘dog food’ online to get some ideas. Don’t be afraid to add many keywords. You will come up with more and can add them any time.

Now comes the scariest part of all. You will need to set a budget and a maximum cost for your keywords. My suggestion - start small while you learn! Then monitor daily to make sure you’re where you want to be budget wise. You might set your budget at $5 per day, which will be about $155 per month. You should be seeing some income from your advertising so the money isn’t just going down the drain. Test and track! And I personally don’t care if I’m first on the list, so I don’t set my maximum cost per click very high. But you do want to get traffic. Work with this to get it right for you.

Finally, don’t be afraid to pick up the phone and ask for help. Most of the SE have great staff members that are happy to answer your questions. This is a great resource I have used many times.

The big 3 Search Engines are Google, Yahoo, and Microsoft adcenter. Each has it’s own quirks. And they differ as far as user

to them as you see what works, and doesn’t work for you. On some networks, your ads will begin running right away. On others, your ads will need to be reviewed and approved first by the editorial staff.

Now it’s time for keywords. Keywords are the terms you search for when you are looking for something on the internet of interest. For example, when you were just searching for ads to give you ideas, what terms did you use for the search? So let’s say you are marketing dog food. Your search words - or keywords, may include, ‘Purina’, ‘dog food’, ‘food for your dog’, etc. What else can you think of? Ask your friends or co-workers what they would search for if they searched for ‘dog food’ online to get some ideas. Don’t be afraid to add many keywords. You will come up with more and can add them any time.

Now comes the scariest part of all. You will need to set a budget and a maximum cost for your keywords. My suggestion - start small while you learn! Then monitor daily to make sure you’re where you want to be budget wise. You might set your budget at $5 per day, which will be about $155 per month. You should be seeing some income from your advertising so the money isn’t just going down the drain. Test and track! And I personally don’t care if I’m first on the list, so I don’t set my maximum cost per click very high. But you do want to get traffic. Work with this to get it right for you.

Finally, don’t be afraid to pick up the phone and ask for help. Most of the SE have great staff members that are happy to answer your questions. This is a great resource I have used many times.

The big 3 Search Engines are Google, Yahoo, and Microsoft adcenter. Each has it’s own quirks. And they differ as far as user

o set a budget and a maximum cost for your keywords. My suggestion - start small while you learn! Then monitor daily to make sure you’re where you want to be budget wise. You might set your budget at $5 per day, which will be about $155 per month. You should be seeing some income from your advertising so the money isn’t just going down the drain. Test and track! And I personally don’t care if I’m first on the list, so I don’t set my maximum cost per click very high. But you do want to get traffic. Work with this to get it right for you.

Finally, don’t be afraid to pick up the phone and ask for help. Most of the SE have great staff members that are happy to answer your questions. This is a great resource I have used many times.

The big 3 Search Engines are Google, Yahoo, and Microsoft adcenter. Each has it’s own quirks. And they differ as far as user format. Learn what you can through your reading. Learn more from experience. Then tweak as needed.

At some point, it will feel almost like you’re playing a game of chess against a totally unpredictable competitor! Get the upper-hand and enjoy the experience!

Check-mate!