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Casual Articles - Word Of Mouth Marketing - 3 Simple Tactics Will Guarantee Your Word Of Mouth Marketing Success
As our supply of petroleum products becomes more expensive, substitutes such as oil from grain and soybeans become more economically feasible. New materials need to be developed to replace the plastics made from petroleum. As streets become more congested, other means of personal transportation become more desirable. More efficient means of directing traffic are necessary.As the population ages, better wheelchairs, methods of going from one floor to another in private homes, and kitchen utensils for hands crippled with arthritis will be more in demand. Sports equipment is improved every year.As our standard of living improves we have both more free time and more discretionary mo
Let's face it, most of your customers are buying from you because they like you. They are happy to tell their friends about you and do so whenever the opportunity arises. When they know the full scope of your services there will be exponentially more people for them to tell.
When it comes to implementing these first two tactics, consider a newsletter with examples of all that you do or a new web site like the one I saw recently.
A widely respected 18-attorney law firm that had long been co
The vast majority of resumes have one thing in common: they stink.I've reviewed tens of thousands of resumes in my Human Resources career. I've seen virtually every kind of resume imaginable (I got one two weeks ago that included a mug shot - not recommended).For any job search to be successful you need to get attention quick. You have just a few seconds to make a positive first impression. Once you make that first impression you have to communicate, quickly, a number of reasons the person should call.The typical resume (about 98% of all resumes I see as an HR Consultant and former HR Director) does a terrible job of communicating information to a hiring manager that will make them p
And since we all know the reverse side of the 80/20 principle, that twenty percent of everything we do is likely to generate eighty percent of our profits, shouldn't that apply to word of mouth marketing too?
Here are three word of mouth tactics that will increase your profits be eighty percent.
Do there three things right and the results will follow. If you want to fill up your days by joining a word of mouth association, even a tips group, knock yourself out. None of those things will have much of a payoff for you but you can act like you're busy drumming up new business.
FIRST
The first, and simplest tactic is to make it clear to everyone that you are interested in new business. I know that sounds silly since everyone is looking for new business. But think about how much effort you put into letting your clients know how successful and how busy doing stuff you are.
When you give people the impression you are too busy to call them right back, too successful to work on small deals, or so in-demand you can't be bothered to do a little pro bono work - you are transmitting the opposite of what you should be broadcasting. If you want new business that is.
Create a strategy that makes it clear to one and all that, while you are really successful, you are open to new business. In fact when something or someone comes along that interests you or someone that you can help, you will jump on the opportunity to do so.
SECOND
Second, you must teach your clients - your entire fan club for that matter, about the full range of your services. I bet your clients really only know what you did for them. When they know all the services you provide they are much more likely to know people who can benefit by what you do.
Let's face it, most of your customers are buying from you because they like you. They are happy to tell their friends about you and do so whenever the opportunity arises. When they know the full scope of your services there will be exponentially more people for them to tell.
When it comes to implementing these first two tactics, consider a newsletter with examples of all that you do or a new web site like the one I saw recently.
A widely respected 18-attorney law firm that had long been co
In the Industrial Age the main skills you needed to survive and prosper in the business arena were loyalty and strong work ethic. You could set your watch by annual pay raises. Seniority was the standard for upward mobility, but that was long ago.Survival today takes a lot more. If you have a job, you’re probably working harder and longer than you were ten years ago, earning fewer pay raises, benefits and languishing on the promotion stepladder.People used to have career master-plans: Get a degree, get a job, and retire with a pension and full benefits. Today, career planning is an oxymoron. Technology, reengineering, and a global economy have altered the career landscape. To survive, you have
Do there three things right and the results will follow. If you want to fill up your days by joining a word of mouth association, even a tips group, knock yourself out. None of those things will have much of a payoff for you but you can act like you're busy drumming up new business.
FIRST
The first, and simplest tactic is to make it clear to everyone that you are interested in new business. I know that sounds silly since everyone is looking for new business. But think about how much effort you put into letting your clients know how successful and how busy doing stuff you are.
When you give people the impression you are too busy to call them right back, too successful to work on small deals, or so in-demand you can't be bothered to do a little pro bono work - you are transmitting the opposite of what you should be broadcasting. If you want new business that is.
Create a strategy that makes it clear to one and all that, while you are really successful, you are open to new business. In fact when something or someone comes along that interests you or someone that you can help, you will jump on the opportunity to do so.
SECOND
Second, you must teach your clients - your entire fan club for that matter, about the full range of your services. I bet your clients really only know what you did for them. When they know all the services you provide they are much more likely to know people who can benefit by what you do.
Let's face it, most of your customers are buying from you because they like you. They are happy to tell their friends about you and do so whenever the opportunity arises. When they know the full scope of your services there will be exponentially more people for them to tell.
When it comes to implementing these first two tactics, consider a newsletter with examples of all that you do or a new web site like the one I saw recently.
A widely respected 18-attorney law firm that had long been co
We may not be aware of it but the simplest of materials we use for covering our food has been around for over centuries. Take a peek inside your pantry and try to see if you can find a milk carton, a carton full of eggs or even a carton of your favorite breakfast cereal.Indeed, this centuries old packaging material is the carton.Carton is often made out of a composite or of materials made out of two or more components. Cartons can be made out of a mixture of paper, pulp, wood or leaves. Its durability and stiffness makes it ideal for packaging heavy materials.The carton has existed even before food manufacturers have used it for carrying eggs, milk, cereals, baking powder and other types
When you give people the impression you are too busy to call them right back, too successful to work on small deals, or so in-demand you can't be bothered to do a little pro bono work - you are transmitting the opposite of what you should be broadcasting. If you want new business that is.
Create a strategy that makes it clear to one and all that, while you are really successful, you are open to new business. In fact when something or someone comes along that interests you or someone that you can help, you will jump on the opportunity to do so.
SECOND
Second, you must teach your clients - your entire fan club for that matter, about the full range of your services. I bet your clients really only know what you did for them. When they know all the services you provide they are much more likely to know people who can benefit by what you do.
Let's face it, most of your customers are buying from you because they like you. They are happy to tell their friends about you and do so whenever the opportunity arises. When they know the full scope of your services there will be exponentially more people for them to tell.
When it comes to implementing these first two tactics, consider a newsletter with examples of all that you do or a new web site like the one I saw recently.
A widely respected 18-attorney law firm that had long been co
Do you have a big vision for your business? It’s a good idea at least once a year to set aside time to connect with your vision for your business and your life.An activity I do with friends and colleagues at the beginning of every year is to make a collage of my new vision for the year. It helps me tap into my intuition and get in touch with what's most important to me. I keep this visual collage of those things that are most important to me where I can see it all year to keep me focused on my goals.Here's how you can do the same:Set aside a day to dream bigAs a business coach, the main mistake I see women entrepreneurs make is thinking too small. In fact, most people think
SECOND
Second, you must teach your clients - your entire fan club for that matter, about the full range of your services. I bet your clients really only know what you did for them. When they know all the services you provide they are much more likely to know people who can benefit by what you do.
Let's face it, most of your customers are buying from you because they like you. They are happy to tell their friends about you and do so whenever the opportunity arises. When they know the full scope of your services there will be exponentially more people for them to tell.
When it comes to implementing these first two tactics, consider a newsletter with examples of all that you do or a new web site like the one I saw recently.
A widely respected 18-attorney law firm that had long been co
Speculation on the cause of the recent surge of interest in Forensic Nursing varies but most agree the leading source of information leading to this expanding career choice is the popularity of the TV shows relating to crime scene investigation. Are you up for an exciting and challenging career in Forensic Nursing?Forensic nursing is a career field where nursing professionals combine their career training, education and work path along with the field of law enforcement, investigating and helping treat victims. The victims are generally involved in child abuse cases, sexual assault or accidental death.Forensic nursing work often involves working crime scenes, gathering evidence, and of course t
Let's face it, most of your customers are buying from you because they like you. They are happy to tell their friends about you and do so whenever the opportunity arises. When they know the full scope of your services there will be exponentially more people for them to tell.
When it comes to implementing these first two tactics, consider a newsletter with examples of all that you do or a new web site like the one I saw recently.
A widely respected 18-attorney law firm that had long been considered to be one of the area's top real estate law firms had been quietly achieving great success for its clients in other areas of its practice.
In order to let its real estate clients and the real estate community at large to know of its broader expertise a new web site was created.
The objective was to position itself as a law firm that is highly effective in a broader arena of legal services. The newly designed web site not only reinforces it core image, it also offers individual marketing messages for each of the firm's 11 practice areas.
Imagine how much new business they will get from their current clients and by referrals in their core market - now that everyone already doing business with them knows the full story!
If one of your clients, prospects, or referral sources says, "I didn't know you did that" in response to a comment you make - you need to be much more proactive in telling everyone about everything you do.
And you need to tell the regularly. It's not their job to remember six months from now what you said you do. It's your job to make sure 6 months doesn't go by without some sort of reminder of your benefits to them and their friends.
THIRD
The third and by far the most leveragable word of mouth marketing tactic is making the most of your professional relationships.
One way is to make partners out of your competitors - the other people who do what you do. Making them partners is more effective than trying to battle against them.
Let's say that you have specialized industry or professional knowledge. You are an expert. Why don't you encourage those competitors of yours who are not experts in your particular speciality to refer clients to you on a split fee or commission basis?
It's a great deal for them since they are offering value beyond their own expertise, you are doing the work and they are getting part of the money. It's a great deal for you because you do not have to invest marketing dollars to get the business.
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