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Casual Articles - Do One Thing, and Do It Well
The big question in corporate promoting is how to successfully advertise a business without having to rob corporate coffers of all its money in order to do so. Corporate promoting can add up to quite a sum and reduce profits for a business if care is not taken to protect against this. The answer to how to successfully promote business without losing your shirt is to en
The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endors
A long time ago, I learned something about being a manager that has proven to be one of the most valuable lessons I’ve ever heard.You can’t manage people from inside your office. You have to be out and about, talking to your staff and co-workers, and seeing and hearing what’s going on out there. It’s called “Management By Walking Around”, or MBWA.Technolo
I mean, there are so many different ways to reach your target market, but choosing strategies and implementing them can seem like a huge task. Don’t you agree?
The way I figured how to get through this overwhelm was to focus on one specific “thing” to market myself and do it very well.
How did I figure out what that one thing was?
Well, first I had to think, “What’s the ultimate outcome I want to achieve here?”
* Was it getting more leads?
* Was it selling my target market information type products to help them better their business?
* Was it to get an appointment?
* Was it getting people to visit my website and have them sign up for my free ezine?
I chose the latter.
My main focus for today is to get my target market to subscribe to my free online newsletter.
To me, this is important because my philosophy, derived from speaker, trainer and Internet marketing expert, Tom Antion (http://Antion.com), is to “sell your knowledge, not your consulting services.”
The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endorse
“The cautious seldom err.” Confucius“Be prepared.” Robert Baden-PowellTo begin at the beginning is always a good place to start. Let’s begin with a shocking statement by a senior government member of the Electronic Crimes Task Force, “Many businesses should never have deployed a wireless network.”He was referring, of course, to the many
The way I figured how to get through this overwhelm was to focus on one specific “thing” to market myself and do it very well.
How did I figure out what that one thing was?
Well, first I had to think, “What’s the ultimate outcome I want to achieve here?”
* Was it getting more leads?
* Was it selling my target market information type products to help them better their business?
* Was it to get an appointment?
* Was it getting people to visit my website and have them sign up for my free ezine?
I chose the latter.
My main focus for today is to get my target market to subscribe to my free online newsletter.
To me, this is important because my philosophy, derived from speaker, trainer and Internet marketing expert, Tom Antion (http://Antion.com), is to “sell your knowledge, not your consulting services.”
The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endors
We may buy from those we know, like, and trust; but we continue to buy over the long term from those we feel a genuine emotional connection with.In a recent Forrester Research consumer survey, a whopping 89% indicated they feel no personal connection to the brands they buy. Without that emotional bond, customers can be easily persuaded to try a competitor’s pro
* Was it getting more leads?
* Was it selling my target market information type products to help them better their business?
* Was it to get an appointment?
* Was it getting people to visit my website and have them sign up for my free ezine?
I chose the latter.
My main focus for today is to get my target market to subscribe to my free online newsletter.
To me, this is important because my philosophy, derived from speaker, trainer and Internet marketing expert, Tom Antion (http://Antion.com), is to “sell your knowledge, not your consulting services.”
The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endors
Most entrepreneurs consider payroll management a strenuous business process. Most companies either have a dedicated staff involved only in payroll management or they outsource this function. Payroll management involves calculating the money owed to each employee, taking hourly wage, commission, sick leave, vacation time, and other variables that change the pay from wee
I chose the latter.
My main focus for today is to get my target market to subscribe to my free online newsletter.
To me, this is important because my philosophy, derived from speaker, trainer and Internet marketing expert, Tom Antion (http://Antion.com), is to “sell your knowledge, not your consulting services.”
The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endors
Not being an inherently organized person, I have learned several ways to help overcome my tendencies of disorder. In this article, I share a few of these tips.Even though I am not convinced that we will ever become a paperless economy, I do love the advantage of being able to set up files and folders on my computer. Do take the time to create a sys
The more people (my target market) who subscribe to my free online newsletter, the more opportunities to help them benefit through my services and those products or services I endorse from other marketing experts.
I have succeeded very well by focusing on one thing and doing it well. My subscriber list grows and grows each week, and all my marketing efforts for the time being are focused on that one outcome.
So what “one thing” can you do to promote yourself?
First, know your outcome. What do you want to accomplish by doing this “one thing?”
* Is it getting an appointment?
* Is it generating an inquiry for more information?
* Is it getting them to visit your website?
* Is it to give you a phone call to purchase an offer?
Whatever it is, you must then decide how you’re going to accomplish this. This would be that “one thing” that you’re going to do very well.
Next, to achieve your outcome you have to decide how you’re going to get there – your “one thing.”
* Will you do a postcard mailing once a week?
* Will you attend a target-specific networking event each week?
* How about writing articles and submitting them to Ezines once a week?
The key is to do this “one thing” consistently and do it well. Y
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