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Casual Articles - Getting Media Attention Through Press Releases
Feedback is important in every sphere of life but more so in business simply because it tells how we're going and how we can improve.If we continue to improve, we'll continue to grow.The benefits of feedback are obvious:1. Consolidates the relationship 2. Lets you know where you're falling down 3. Opens up communication 4. Can be the catalyst to valuable testimonials
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take your press release and put it against the pages of a newspaper – does it belong or is the look and tone completely out of place?
2 Ways
The hardest part about getting into business is the startup capital that you need. Most businesses require a high initial investment that keeps many starting entrepreneurs from being able to get into business in the first place. But, the truly ingenious business ideas are the ones that allow for low startup costs and high potential income.Looking at the many different franchise opportunities, you’ll be able to begin to
I do quite a lot of press releases and as a result clients often send me theirs for review and comment before they release it. Here are some of the most common mistakes which people tend to make, and which you should avoid if you’re to have any chance of getting your piece published!
*** Inadequate contact details: the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.
*** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headlines. Never use the headline to convince, and do not big-note yourself or your product in the headline unless the achievement is truly newsworthy; eg “Australian Entrepreneur Buys Walls Street” or “Widget sales top $1 million in 6 months”.
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.0 phenomenon, free of charge through My Speed Business Network’”.
*** Call to action at the end: sure an advertisement should have a call to action, but a news release cannot go that far! The best you’ll be able to do is to give a web site or contact number; eg “A free report on staff retention strategies is available on www.recruitmentheaven.com”. You certainly can’t say things like “Rush to book your place now!” or “Telephone today for your free report.”
*** Writing subjectively, using "I" for example. This isn't a dialogue between you and the reader, it's a third-person, objective report.
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take your press release and put it against the pages of a newspaper – does it belong or is the look and tone completely out of place?
2 Ways t
Do you want to avoid becoming a bad boss? Do you fear that you may already be considered a bad boss? Just want to commiserate with other people who have bad bosses? Here are thoughts about what makes a bad boss, well - bad?Survey Results from a readers survey conducted by Susan Heathfield regarding:What makes a manager a Bad Boss1. 37% reported: The Manager provides little direction.
2. 21% said The Man
*** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headlines. Never use the headline to convince, and do not big-note yourself or your product in the headline unless the achievement is truly newsworthy; eg “Australian Entrepreneur Buys Walls Street” or “Widget sales top $1 million in 6 months”.
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.0 phenomenon, free of charge through My Speed Business Network’”.
*** Call to action at the end: sure an advertisement should have a call to action, but a news release cannot go that far! The best you’ll be able to do is to give a web site or contact number; eg “A free report on staff retention strategies is available on www.recruitmentheaven.com”. You certainly can’t say things like “Rush to book your place now!” or “Telephone today for your free report.”
*** Writing subjectively, using "I" for example. This isn't a dialogue between you and the reader, it's a third-person, objective report.
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take your press release and put it against the pages of a newspaper – does it belong or is the look and tone completely out of place?
2 Ways
Are you wanting to switch careers or explore new job options? Perhaps you are unhappy with your current career, but unsure of what your options are. Maybe you have so many options that you feel overwhelmed. Whatever your situation, taking some time out for a self-evaluation prior to making any big change is a smart move. It’s probably been a while since you last thought about your natural talents and abilities! Career coac
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.0 phenomenon, free of charge through My Speed Business Network’”.
*** Call to action at the end: sure an advertisement should have a call to action, but a news release cannot go that far! The best you’ll be able to do is to give a web site or contact number; eg “A free report on staff retention strategies is available on www.recruitmentheaven.com”. You certainly can’t say things like “Rush to book your place now!” or “Telephone today for your free report.”
*** Writing subjectively, using "I" for example. This isn't a dialogue between you and the reader, it's a third-person, objective report.
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take your press release and put it against the pages of a newspaper – does it belong or is the look and tone completely out of place?
2 Ways
Do you have a great idea for a business but don't know where to start? You may be surrounded by help and not know it!Starting your own business has suddenly become the hot thing; perhaps it's the relative insecurity of jobs now as opposed to a decade or two ago, or perhaps it comes from the need to supplement your regular income, or a desire to be your own boss. Maybe it's that the government has finally figured out that
*** Writing subjectively, using "I" for example. This isn't a dialogue between you and the reader, it's a third-person, objective report.
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take your press release and put it against the pages of a newspaper – does it belong or is the look and tone completely out of place?
2 Ways
The role and responsibilities of the senior management personnel in organizations differ from industry to industry. However, with specific training in a certain area, skill in management can be a profitable secondary asset for an employee.For example, the role of office manager differs a lot between the software sector and the cookware manufacture production office. In the IT sector/software companies, the office manager
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take your press release and put it against the pages of a newspaper – does it belong or is the look and tone completely out of place?
2 Ways to Increase Your Chances of Being Published
1. Capitalise on current news. If obesity is in the news and you want people to consider your approach to weight loss, a press release could be excellent. Check out “Why the Biggest Loser is the Biggest Stinker” to see what I mean!
2. Pop in a relevant photograph. Journalists love a good picture to go with a good story! I hope these tips have been helpful, and wish you good luck in promoting your business through press releases!
Who Do You Submit Your Press Release to?
Don't bother submitting your release to every news wire in the world - that will be a waste of time and will also very much annoy busy editors if they receive something that is completely irrelevant to their readership!
Select out only those media whom you think might be interested, and target them specifically. You can do a Google search for news media, including on-line submission services, some of which are free.
Getting Extra Value from Your Press Release
Apart from placing your press releases on your web site and/or utilising them in other company marketing, you can also use your press release as the basis of an interesting article, which you can submit to directories such as EzineArticles.com.
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