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Casual Articles - How Much Time Should You Spend On Marketing?
If you are knowledgeable about e-business in general and the way the online market place works, then you may want to consider a career as an internet marketing consultant. Even if you are relatively new to the online world, but have a marketing background to call on, you can actually still become an internet marketing consultant. All it needs is just a little bit of work. But that's true for any career. But to be a consultant you need to make sure your knowledge is varied and is sol
But what about "all those other things" that have to get done?
All those administrative business
Is it business ethics or just the golden rule? The golden rule holds a universal theme. Treat others the way you would want to be treated. Do it at work, at home, in life and in Hong Kong. It is a bedrock principle of any good company. Keep focus on transparency and emphasis on doing the right thing. This will become your primary reason for superior performance and success.Every reputable profession needs to hold a special position of trust within society. That is to r
But just how should you divvy up your day?
How much time should you spend on marketing?
I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:
1) Spending your time on revenue-producing activities
2) Marketing your business
Your time is valuable, so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business t
How do we begin to understand the art of leadership and its indisputable importance in today’s world? Research, theory, and general musings on the topic can be found in abundance. In fact, if you were to do an online search of “leadership,” you’d find literally millions of entries. We tried this recently and unearthed 173,000,000 on Google alone.We read, hear, and talk about leadership all the time. We read about the executives at the helm of corporate giants, like GE, an
I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:
1) Spending your time on revenue-producing activities
2) Marketing your business
Your time is valuable, so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business
If you haven’t heard of Yale economist, Robert Shiller, hold on to your hat, because you will…and soon. He is the author of the runaway bestseller, Irrational Exuberance, which showed how breakthroughs in technology always seem to result in bubbles in the stock market. Then unfortunately, these bubbles are usually followed by catastrophes. How many people do you know who lost part or all of their job or retirement nest egg in the dot bomb market of the late n
2) Marketing your business
Your time is valuable, so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business
A search engine optimization consultant (seo consultant) provides search engine optimization services to clients who own websites and would like to achieve a beneficial ranking in the search engines.As a seo consultant you optimize websites using various search engine optimization strategies in an attempt to achieve a desirable ranking in search engine search results.Since it is sometimes challenging to get a decent ranking organically t
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business
A couple of days ago I had a conversation with a volunteer, we'll call him Bob, in which he said, "I know online registration is the way to do it, I've used it at another organization, but they say we don't have the budget for it here, so we're doing it manually." Bob's chuckle at the end of this explanation was very telling. Free labour is a myth. Volunteers are in demand. Finding and recruiting these people takes time and effort and though there are no salary costs, there are expe
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office supplies, fulfilling orders, monthly bookkeeping and clerical tasks like filing?
Or all of those household tasks like grocery shopping, cleaning your house, and doing laundry?
Find a way to delegate "all those other things"
...so you can focus your time on your top two priorities. If your time is worth $50 an hour or $150 an hour and you are spending it on $10 an hour tasks, it just doesn't make sense.
What if you can't afford to hire help?
I was in this boat for a long time myself. My mentors kept telling me to create a team and delegate. But I thought I couldn't afford to. When I finally took the leap of faith and began assembling a team, my entire business and life changed.
I went from being a lone ranger doing everything in my businesses (yes, it was very tiring!) to a team that includes a bookkeeper, CPA, attorney, virtual assistant, writer, art director and production artist, media buyer, web developer, product manuf
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