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  • Casual Articles - When Customer Rewards Programs Backfire

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    ider all the other options as well.

    A bundling of services or sending out coupons to your current customers may work just as well as a customer rewards program where you lock in the customer by giving them discounts if they purchase. If you want to i

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    Many business marketing gurus will advise businesses to set up a customer rewards program. However this is not always a very wise idea. For instance if you do not have a loyal customer base and you start an awards program to increase your loyalty you may find that your competition does the exact same thing and since they have a larger customer database and more loyal customers this will backfire on you.

    Just because a business tactic works in some industries does not mean that all industries should adopt it and just because a marketing guru thinks it is the cool and the trendy thing to do does not mean it will work. Customer rewards programs can also backfire if there is a rumor that the customer information database has been leaked, hacked or compromised in any way.

    Even if the customer data base is completely safe and has not been hacked it is hard to stop a rumor. When setting up a customer rewards program you need to make sure it will not backfire and to think out the strategy in advance and consider all the other options as well.

    A bundling of services or sending out coupons to your current customers may work just as well as a customer rewards program where you lock in the customer by giving them discounts if they purchase. If you want to in

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    find that your competition does the exact same thing and since they have a larger customer database and more loyal customers this will backfire on you.

    Just because a business tactic works in some industries does not mean that all industries should adopt it and just because a marketing guru thinks it is the cool and the trendy thing to do does not mean it will work. Customer rewards programs can also backfire if there is a rumor that the customer information database has been leaked, hacked or compromised in any way.

    Even if the customer data base is completely safe and has not been hacked it is hard to stop a rumor. When setting up a customer rewards program you need to make sure it will not backfire and to think out the strategy in advance and consider all the other options as well.

    A bundling of services or sending out coupons to your current customers may work just as well as a customer rewards program where you lock in the customer by giving them discounts if they purchase. If you want to i

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    Whilst it is clear that not everyone is destined to own and run a business and certainly there are a lot of budding entrepreneurs entering the world of business today. Effort, energy, attitu
    pt it and just because a marketing guru thinks it is the cool and the trendy thing to do does not mean it will work. Customer rewards programs can also backfire if there is a rumor that the customer information database has been leaked, hacked or compromised in any way.

    Even if the customer data base is completely safe and has not been hacked it is hard to stop a rumor. When setting up a customer rewards program you need to make sure it will not backfire and to think out the strategy in advance and consider all the other options as well.

    A bundling of services or sending out coupons to your current customers may work just as well as a customer rewards program where you lock in the customer by giving them discounts if they purchase. If you want to i

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    d in any way.

    Even if the customer data base is completely safe and has not been hacked it is hard to stop a rumor. When setting up a customer rewards program you need to make sure it will not backfire and to think out the strategy in advance and consider all the other options as well.

    A bundling of services or sending out coupons to your current customers may work just as well as a customer rewards program where you lock in the customer by giving them discounts if they purchase. If you want to i

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    ider all the other options as well.

    A bundling of services or sending out coupons to your current customers may work just as well as a customer rewards program where you lock in the customer by giving them discounts if they purchase. If you want to increase your market share and get more of your competition's market share but you are a small fish in a big pond you may want to be careful about instituting a customer rewards program as it could backfire on you and you'll be sorry.

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