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Casual Articles - Why Copywriters Should Never Pursue Clients
To develop and deliver a great Leadership Talk, you must understand that every Talk has three important parts. (1) Audience Needs. (2) Strong Belief. (3) Action.(1) Audience needs: The first step in putting together a Leadership Talk is to understand the needs of your audience. As I explained in Part Two, they cannot be ordered to be yo
The golden key to effective fundraising is an organizations ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business model, our experience has shown us that this is one of the most overlooked, yet lucrative, elements of our fundraising efforts.The backbone of any fundrais
Though those who followed my advice have seen continued increases in their businesses, the only things that have increased for him are his gray hairs and the unnecessary stress in his life.
I could easily end this article here with, "I told you so," and then move on to something else...but I won't...
The reason I'm writing this is because something he asked me on Sunday made my head spin. He smugly asked if I was still involved in the image advertising business.
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I was involved with image advertising? Did he not read any of my newsletters I sent him? Did he not read the sequence of sales letters I sent to him explaining how to increase his sales and eliminate marketing guesswork? Did he not read any of the articles on m
Recently a group of franchise attorneys had come across a purported violation of the New York franchise rules and regulations when an unregistered franchisor had delivered a Uniform Franchise Offering Circular or UFOC to a New York resident, which was not in compliance with FTC rules and regulations or the State of New York.The attorneys a
I could easily end this article here with, "I told you so," and then move on to something else...but I won't...
The reason I'm writing this is because something he asked me on Sunday made my head spin. He smugly asked if I was still involved in the image advertising business.
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I was involved with image advertising? Did he not read any of my newsletters I sent him? Did he not read the sequence of sales letters I sent to him explaining how to increase his sales and eliminate marketing guesswork? Did he not read any of the articles on
Sophisticated job seekers know and understand that sometime during the interview and hiring process you will be asked to supply references. With this in mind, here are five concepts to focus on in developing your reference list.1. References should be RELEVANT: The worst references are personal in nature. Do not provide your Uncle Charlie,
The reason I'm writing this is because something he asked me on Sunday made my head spin. He smugly asked if I was still involved in the image advertising business.
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I was involved with image advertising? Did he not read any of my newsletters I sent him? Did he not read the sequence of sales letters I sent to him explaining how to increase his sales and eliminate marketing guesswork? Did he not read any of the articles on
People react very differently to the waves of change that suddenly flood the work and marketplace. Some, who feel confused or unsettled struggle to keep their heads above water gasping for air. By contrast, others, who may not even like or agree with the changes, nevertheless accept them, get on with their lives and swim forcefully to their new
Where did I go wrong? What did I ever say or do to make him think I was involved with image advertising? Did he not read any of my newsletters I sent him? Did he not read the sequence of sales letters I sent to him explaining how to increase his sales and eliminate marketing guesswork? Did he not read any of the articles on
The dictionary described an entrepreneur as: One who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed. So, after reading the definition, and being one for most of my life, I have to pose the question that this article is titled. As I said, I've been an entreprene
Nope.
He assumed image advertising in his own mind, without actually reading anything. And that is why he avoided my follow calls too.
This encounter drove home even deeper for me how important it is to choose very carefully the clients you pursue. I think it was Dan Kennedy and John Carlton who both said only choose clients who are already doing some form of direct response marketing, regardless of industry.
The ideal client is one who doesn't need me. They can do the work themselves and their businesses are thriving. The reason they hire outside help is to save time, gain a third-party perspective, and to lighten their load. For them, it isn't a case of not knowing what I do.
Anyhow, I'm glad I had stopped chasing this business owner two years ago. Big waste of time and resources.
Oh, would you believe, though his business is failing, he's still going to continue doing what isn't working, 'because he's been at it so long it ev
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