Casual Articles - Business

Scan the Resume to Get Hired
IntroductionWe are all familiar with the process of looking for a job, contacting the business of interest, interviewing, and finally getting hired or starting the process over. Your resume is your ticket to visiting each prospective employer and will grant you an approval or rejection. The resume is an integral part of the process because it reflects heavily upon you; essentially it speaks volumes o

at come our way. But when I asked George what his open rate was on this email newsletter ("open rate" means the number of people who actually open his email as a percent

Lessons Learned from One Entrepreneur on Vioxx
For the past ten-months, I tried every drug from the popular Vioxx, Celebrex and Aleve, to the long-standing Percocet, Ibruprofen 800, with some other fabulous ones like Fexeril, Ulltram, Naproxyn, and Antevert. (And, this is my short list).I hate drugs and I try very hard to keep them out of my body. For example, for five years I was either pregnant or nursing so I knew the whole “What class is this d

A few days ago, a client (let's call him George) asked me whether his marketing is "professional enough." He was worried that his text was "too personal" and didn't make his company look like a large company.

George is a very funny, likeable, insightful person. His email newsletter is extraordinarily humorous and real. He's always telling stories about himself and his nutty family in his articles, then relates those stories to the point of the article. George exposes who he really is to his customers and prospects, and they love him for it.

People are so numb to all the marketing that's coming to them. Let's face it, we ignore a lot of email and letters that come our way. But when I asked George what his open rate was on this email newsletter ("open rate" means the number of people who actually open his email as a percenta

Make an Informed Decision Buying a Forklift
An accurate and meaningful parallel can be drawn between forklift prices and automobile prices. The variations in forklift pricing depend on several factors, such as manufacturing brand, technology, and overall reliability. Top class forklifts are expensive but they also ensure a longer operating life and overall increased durability and efficiency. The variations in prices, just like with cars, also depend o

his company look like a large company.

Should I Stay or Should I Go? Why Changing Jobs Can Close More Doors Than It Will Open
Do you ever get frustrated with the amount of time it takes to get ahead at work? Do you find yourself surfing the major job boards looking for a quick fix to your stationary career? News flash – you may actually be putting the brakes on your corporate climb by taking a job with another organization.The latest generation to enter the workforce is building a reputation as chronic job changers. Althou

telling stories about himself and his nutty family in his articles, then relates those stories to the point of the article. George exposes who he really is to his customers and prospects, and they love him for it.

How To Write Subject Lines That Get Your Autoresponder Messages Opened
If you’re using email marketing to build trust with your prospective customers, particularly if you are using a series of autoresponder messages, your biggest challenge is to get your readers to actually open your messages.Otherwise, you’re wasting your time, no matter how great your product or offer is. The truth is, your entire email marketing campaign will ultimately hinge on just four or five words

mers and prospects, and they love him for it.

It's All In The Systems
Have you ever noticed french fries taste the same at every McDonald’s? The same can be said for Subway and its Italian BMT. How do these fast food icons replicate themselves at nearly 40,000 locations when some eateries struggle to get it right in a single restaurant? The answer is simple: it’s all in the systems.Picture yourself waiting in line inside McDonald’s. Look across the counter and you notice

at come our way. But when I asked George what his open rate was on this email newsletter ("open rate" means the number of people who actually open his email as a percentage of the total number he sent), he said his open rate was 75%!! Wow!!! In this day and age when 40-50% open rate is considered excellent, 75% blows me away.

You really must form a personal connection with your customers and prospects. In my opinion, it's crucially important for you to BE YOU, whether you're crazy or serious, spiritual or pragmatic. Let people know who you are and what you're all about. Don't try to hide behind a "corporate exterior," even if you're working with corporate clients. If there is more than one person in your business, it's okay to say "we," but don't say "we" if it's only you. (Why hide that you're a one-person business? It's a trem

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Forming an association is critical in advertising, between your product and the need of the consumer. Learn how the Law Of Sequence will help to achieve this goal.

If you have been unemployed for an extended period of time, you may find that when you apply for one of the positions now appearing, that you are competing with individuals who are either still working but looking to make a change, or with others who have been working until very recently. From experience, you know that potential employers are going to look at your long period of unemployment with a jaundiced eye.

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