Advertising can't correct your company's problems. As my dear, sweet, saintly old grandmother, Fanny McKay, used to say: "Wishin' don't make it so, and neither do massive amounts of gross ratings points."

Today brought to conclusion a 26 week test that further proves this point.

Here are the facts:

• The advertiser is a gentleman who came out of retirement to operate a small service business.
• He truly is a craftsman.
  The Three Reasons Why you Never Found the Work you were Born For
  · Are you an entrepreneur who hasn’t started their own business venture yet?· Are you a writer who struggles to turn up on the page regularly?· Are you a painter who isn’t putting brush to canvass? it's pretty much that customer's Personal Experience Factor that determines whether she'll be back, or not.

  Advertising can't correct your company's problems. As my dear, sweet, saintly old grandmother, Fanny McKay, used to say: "Wishin' don't make it so, and neither do massive amounts of gross ratings points."

  Today brought to conclusion a 26 week test that further proves this point.

  Here are the facts:

  • The advertiser is a gentleman who came out of retirement to operate a small service business.
  • He truly is a craftsman
    The Two Most Powerful Words in Business
    There’s a series of television commercials currently running for a bank rewards program. It features people who find an unusual way to get out of awkward situations.My favorite is the one where a man and wo
    r company's problems. As my dear, sweet, saintly old grandmother, Fanny McKay, used to say: "Wishin' don't make it so, and neither do massive amounts of gross ratings points."

    Today brought to conclusion a 26 week test that further proves this point.

    Here are the facts:

    • The advertiser is a gentleman who came out of retirement to operate a small service business.
    • He truly is a craftsman
      Napoleon and Alexander the Great Are Innovative Role Models Even Today
      During the 18th century the royal courts of Europe were starved for exciting and fresh entertainment formats. The staid choral recital, piano concerto, plays and opera had been standard fare in all of the great pa
      ive amounts of gross ratings points."

      Today brought to conclusion a 26 week test that further proves this point.

      Here are the facts:

      • The advertiser is a gentleman who came out of retirement to operate a small service business.
      • He truly is a craftsman
        Seven Keys for Reducing Job Search Stress
        Reducing and managing stress is one of the keys to a successful search. Too much stress and you appear desperate. Not enough and people question your motivation. Only you can decide how much stress is the right am
        acts:
        • The advertiser is a gentleman who came out of retirement to operate a small service business.
        • He truly is a craftsman.
        • He doesn't intend to work many hours. He's open from 9:30 am to 2:00 pm, and never open on weekends.
        • He didn't spend much to buy the business, possibly because of its location.
        • He has a horrid location.
        • We wrote good ads, and explained that the odd hours were the price you paid for the excellent quality of his work at his price, which is much lower than anyone would expect.
        • The ads were voiced by a well-known and loved local personality.
        • The client received over 400 exposures a month, equally rotated throug

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