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Casual Articles - This Chiropractic Marketing Tip Is Almost Too Easy
Supervising close friends rarely works because the dynamics of the two relationships contradict one another. Friendships are based on mutuality. Friends reveal intimate secrets to each other and make themselves vulnerable. This completely contradicts the relationship of a manager and employee.Managers are in a superior-subordinate relationship with employees. It is not possible to simultaneously be a person’s superior and be his peer. Ultimately, your friendship or your ability to supervise will suffer. According to the U.S. Department of Labor, the average job lasts about three years. A good friend lasts a lifetim
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE them, they're going to stay inactive.
The good news is that statistics show over 50% of your inactiv
Many of the people who express interest in opening a restaurant business mention a passion for cooking, or entertaining. In speaking with them further, it is almost always the case that they have a very similar picture in their minds of what running a restaurant is going to be like- and it is usually quite far from the reality.What people often envision is a place like Rocky had in the latest Rocky movie, to use just one example. It is the kind of place where they spend a few minutes in the kitchen, tasting the latest amazing creation. Then, they stroll out into the dining area, always very elegantly decorated, and
And, frankly, I probably shouldn't even be telling you this because it DOESN'T even require the Chiropractic Dashboard to work like crazy.
In fact, you can start benefitting from this powerful chiropractic marketing tip immediately after you finish this email.
Excited yet?
No?
Just hang tight, you will be. Trust me.
First, a question...
Have you ever stained a deck?
Yeah... a deck... a wooden one... have you ever stained one?
No?
Well, me neither.
I was absent the day the Big Guy upstairs handed out "handyman" skills.
Anyway, when I lived in New Jersey I had this really nice cedar and Trex deck installed overlooking my backyard of about a 1/4 acre.
It kind of had this mid-western feel to it... really nice.
If you're not familiar with Trex, it's sort of like a tough plastic that doesn't require any maintenance, and is sometimes used as decking.
Perfect for a 'home repair challenged' guy like myself.
The only maintenance it did require was an annual application of the cedar stain on the cedar.
Of course, I had to call our handy man in each year to do it for me, but nevertheless, it got done. :-)
I think we paid him around $400 or so to restain all of the cedar which was fine by me and good for him.
What amazed me, though, was that every year when it was time to have the deck restained again, if I didn't call the handyman to come back he would never call me.
And, because of that, there were many years where I didn't end up calling the handyman back for well over a year and a half, if not more.
What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice?
A heck of a lot!
Here's why:
Most of your patients are just like me.
No... not bad with tools... but... busy.
Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside.
In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it's been so long.
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE them, they're going to stay inactive.
The good news is that statistics show over 50% of your inactive
You cannot have a project-specific vision when beginning a Six Sigma initiative. It is essential that you develop a perspective with a comprehensive and an all-encompassing viewpoint that reaches out of the scope of the project on hand.Begin the Project Selection with the Right InitiativeSelect the project for Six Sigma implementation after weighing priorities. This does not mean that you should dive at the most pressing problem first without looking at constraints. Here is a brief guideline for project selection as initiation of Six Sigma.1. Not all projects incur or help save same amounts of money.
I was absent the day the Big Guy upstairs handed out "handyman" skills.
Anyway, when I lived in New Jersey I had this really nice cedar and Trex deck installed overlooking my backyard of about a 1/4 acre.
It kind of had this mid-western feel to it... really nice.
If you're not familiar with Trex, it's sort of like a tough plastic that doesn't require any maintenance, and is sometimes used as decking.
Perfect for a 'home repair challenged' guy like myself.
The only maintenance it did require was an annual application of the cedar stain on the cedar.
Of course, I had to call our handy man in each year to do it for me, but nevertheless, it got done. :-)
I think we paid him around $400 or so to restain all of the cedar which was fine by me and good for him.
What amazed me, though, was that every year when it was time to have the deck restained again, if I didn't call the handyman to come back he would never call me.
And, because of that, there were many years where I didn't end up calling the handyman back for well over a year and a half, if not more.
What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice?
A heck of a lot!
Here's why:
Most of your patients are just like me.
No... not bad with tools... but... busy.
Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside.
In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it's been so long.
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE them, they're going to stay inactive.
The good news is that statistics show over 50% of your inactiv
It’s not especially groundbreaking to observe that that job hunting is essentially an exercise in sales & marketing. But how do you use this insight to your advantage? What are specific ways to use specific sales techniques to ensure better interviews? After all, networking locates opportunities and resumes get you a foot in the door, but interviews are the only way to get hired.Let’s start with a very basic sales rule — appearances count. That means strictly professional attire, in perfect condition and neatly pressed. You should be immaculately groomed; your shoes should be shined. Try to minimize/cover up pierci
Of course, I had to call our handy man in each year to do it for me, but nevertheless, it got done. :-)
I think we paid him around $400 or so to restain all of the cedar which was fine by me and good for him.
What amazed me, though, was that every year when it was time to have the deck restained again, if I didn't call the handyman to come back he would never call me.
And, because of that, there were many years where I didn't end up calling the handyman back for well over a year and a half, if not more.
What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice?
A heck of a lot!
Here's why:
Most of your patients are just like me.
No... not bad with tools... but... busy.
Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside.
In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it's been so long.
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE them, they're going to stay inactive.
The good news is that statistics show over 50% of your inactiv
You walk into your local grocery or market, looking for apples. You see the displays. They are bursting with apples of many varieties. To your left you notice a sea of yellow and red apples – the sign says they are Jonathans. To your right you see bright, green Granny Smiths. But straight ahead, you see the biggest, reddest Red Delicious apples you have ever seen. You are drawn to the display knowing that is what you want. As you walk closer you can see that the merchant has polished every one.You pick up a bag and start to select a few of the red marvels. Usually in this process you sort through looking fo
What the heck does my deck and lack of maintenance skills have to do with your chiropractic practice?
A heck of a lot!
Here's why:
Most of your patients are just like me.
No... not bad with tools... but... busy.
Sometimes so busy, running around with tons on their personal To Do list that their chiropractic care falls by the wayside.
In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it's been so long.
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE them, they're going to stay inactive.
The good news is that statistics show over 50% of your inactiv
For a layman, logo of a company is a trivial thing or maybe nothing; but when we talk about any organization the Logo matters a lot as it represents the essence of the firm. A well designed and meaningful Logo can be the revealing face of the company, if designed well. Each and every person across the globe can very well identify the companies like Nike, Adidas, Reebok and Mc Donald’s by their Logos as logo eventually have become their trademark and quality parameter.A Logo is the sign of trust and better quality, so your company’s Logo should be well designed and meaningful. Whenever anyone sees your organization’
What happens then?
They don't call and don't come back for care with you.
And, the typical chiropractic office chalks them up as a former patient... a lost patient.
Meanwhile, they're not lost.
They're just what we would call INACTIVE.
And, until you do something proactive to REACTIVATE them, they're going to stay inactive.
The good news is that statistics show over 50% of your inactive patients would become active again in your office if you simply contacted them about getting started again.
That's 5 out of 10 inactive patients you're currently not seeing right now, that would come back in to your office and start-up their care program again with you, if you simply contacted them.
Contact them, how?
Doesn't matter.
Postcard, letter, staff call, email, online video, audio postcard.
The key is just letting them know you're concerned about them, not angry or upset with them, and would love to get them back on the right track again.
And, if you can contact them more than once, for the ones who don't respond to your initial contact, even better.
Most of the time 3 properly written contacts to a list of 10 inactive patients will turn into 4 to 6 reactivated patients for you.
Really!
Now, because of the automation and ease that comes with email, and online audio and video, I'm personally partial to using the Internet with chiropractic marketing to reactivate patients.
But, again, you don't have to use the Internet.
However, with something online like the Chiropractic Dashboard you don't have to worry about sending out letters or postcards or whether your staff is making the calls to your inactive patients at the correct time or not like you do with traditional chiropractic marketing.
Online, with something like the Chiropractic Dashboard, you can have the 3 contacts being done for you, with email, audio, and video, all on total autopilot without you ever having to think about it.
Regardless, though, remember...
Don't lose patients and cash flow just because they haven't been into your office in a while.
Even if it's been months, it's important to recognize, with some simple contacts executed at the correct time you could start bringing back half of your inactive patients.
Think of the financial impact that would have on your practice and lifestyle.
HUGE!
Sidebar: I wonder how much money our former handyman is losing ever year by not contacting former customers about having their decks restained.
Probably THOUSA
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