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Casual Articles - Chiropractic Marketing: How To Boost Your Acquisition Of New Chiropractic Patients By 20% In Just 24
Something that comes up time and time again when people come to me for help is ‘What’s my next career move?’ There are so many choices out there (which is part of the problem) and it can be tougher than a bag of hammers to figure out what to do and where to go next. That’s why I want to share with you 5 strategies for figuring out your next career move and for making darn sure it’ll be a cracking move for you.Look at Your Wiring Your brain has billions and billions of neurons connected
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were going t
In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less for you. Fast forward to the 21st century. We have a different view of the world. We now recognize that the pie is big enough for all of us. As Cavett Robert, co-founder of the N
Here's how it works:
First, take a look at the report of findings you do with prospective patients.
Maybe it's a formal report of findings.
Or, maybe it's more of an informal consultation or process you bring prospective patients through.
Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office "PRE- SOLD" on chiropractic care with you?
In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately?
For most doctors, not many.
Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care.
Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors.
If you're at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.
It just stinks!
But, thank goodness, there's a better, more effective, easier way.
Here it is:
Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health.
Stop meeting with people you have to "sell" on the value of chiropractic care.
That's just nuts.
You're not a salesman or saleswoman, right?
That's not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are "sold" on getting chiropractic care with you, *BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills, and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't have to "sell".
Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it's no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic.
They've already decided they want to become your patient... BEFORE you've said one word to them.
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were going t
Aviation Industry as one of the hardest hit in the aftermath of terrorist strikes in USA on Sept 11 2001 forcing the closure of many a reputed airline likes of Swiss Air and American airlines. It is noteworthy here that even in these hard times Indian Aviation industry though minute could withstand this pressure and had grown leaps and bounds mainly due to the growth of Indian economy and tourism industry in particular in the last few years.It may be noted that in the last two years many a new airlines have come to
For most doctors, not many.
Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care.
Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors.
If you're at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.
It just stinks!
But, thank goodness, there's a better, more effective, easier way.
Here it is:
Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health.
Stop meeting with people you have to "sell" on the value of chiropractic care.
That's just nuts.
You're not a salesman or saleswoman, right?
That's not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are "sold" on getting chiropractic care with you, *BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills, and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't have to "sell".
Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it's no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic.
They've already decided they want to become your patient... BEFORE you've said one word to them.
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were going t
In past generations people were taught to go to school, maybe go to college, find a good job and keep it...forever. The benefits and retirement pension was something to be sought after whether or not you even liked the job. Then I guess maybe people got restless and decided they needed to be happy at their job since it took most of their day so the retirement pension became less "lovely". Then the unthinkable happened! Corrupt CEO's spent, lost, stole, whatever the retirement funds of major corporations and suddenly that
If you're at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.
It just stinks!
But, thank goodness, there's a better, more effective, easier way.
Here it is:
Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health.
Stop meeting with people you have to "sell" on the value of chiropractic care.
That's just nuts.
You're not a salesman or saleswoman, right?
That's not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are "sold" on getting chiropractic care with you, *BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills, and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't have to "sell".
Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it's no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic.
They've already decided they want to become your patient... BEFORE you've said one word to them.
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were going t
This basic management principle will go a long way toward helping managers raise the productivity of their organizations. Yet, in their haste to get the job done, many managers forget this principle and focus more on punishment than reward.Back in my corporate life, my company hired a management trainer to come into our organization to help us fine-tune our management skills. I’ll never forget one of the techniques he used to teach us this principle.First, he sent one of the seminar attendees out of the ro
That's not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are "sold" on getting chiropractic care with you, *BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills, and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't have to "sell".
Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it's no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic.
They've already decided they want to become your patient... BEFORE you've said one word to them.
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were going t
If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conventional news ads.What is Craigslist? For the uninformed, Craigslist is a very simplified form of classified ads in dozens of topics, split to cover all fifty states (with breakdowns inside those states) and even various parts of the country. At present, Craigslist
So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that's how.
Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this...
Have you ever purchased anything where you knew you were going to buy it before you walked in the store?
If so, you were PRE-SOLD.
I'm sure in that instance your purchase had nothing to do with any sales presentation or something the clerk said to you, right?
You walked in there ready to buy... ready to invest.
And, because of that, someone "selling you" was completely unnecessary.
When your marketing does that for you... when it brings people in pre-sold... meeting with prospective patients and growing your practice become extremely fun (and lucrative)! :-)
This is why you should never just throw together marketing for your practice.
It's certainly why you should also never avoid marketing, that's for sure.
Because doing either simply sets you up to meet with people that are going to need to be SOLD by you on chiropractic care.
And, when that happens you waste a lot of time, convert far less people into paying patients, and make a lot less money.
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