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Casual Articles - To Market your Small Business, Get Out of the Crowd
You’ve been going 6-to-late; exhausted by running the supersonic treadmill of life and wish you had a different job. But you can’t because you have no time and you’re left spent at the end of every day. Conversely, you’re gut tells you that everything would be different if you could only find the right career match. You could stop hitting the snooze button every morning and get back into en
I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of
Do you find yourself being passed over for promotions at work? Have you ever wondered why the person chosen for a special project was selected instead of you? Many people in today’s workforce find themselves in this position repeatedly. They wonder what to do about it. Sometimes they complain to a co-worker or talk to their spouse, but, over time, they just chalk it up to someone being bett
One theory is that most people don't study copywriting or hire a copywriter. They depend upon the folks at the newspaper or the yellow pages ad salesman to tell them what should be included in their ads. They mistakenly believe that those folks are experts who will help them build their business.
Of course those people have no knowledge of the business or what it offers -- and most of them have no training in marketing. Their business is selling ads, not writing good copy to fill those ads. So they advise you to do what everyone else in your profession does. It's safe, after all. Everyone does it.
The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.
I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of
A study has shown that many project managers do not sufficiently keep track of the performance metrics of their teams. This results in consistent cost overruns, going over schedule, failing to meet expectations in quality, and seeking new employment elsewhere. Think about it, what are you managing really if you don’t even know the metrics? Is management merely a process of simply checking off t
Of course those people have no knowledge of the business or what it offers -- and most of them have no training in marketing. Their business is selling ads, not writing good copy to fill those ads. So they advise you to do what everyone else in your profession does. It's safe, after all. Everyone does it.
The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.
I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of
Ohio has 28 of the fortune 500 HQs there. Many corporations have picked Ohio for its regulatory policies in the past and Corporations have been willing to hang their hat there; some come and some go, but in this decade is the first time they have a net loss of Corporate HQs in Ohio. Some was due to the Tech Bubble where many companies dropped off. Yet the fortune 1000 listings Ohio is about equ
Of course those people have no knowledge of the business or what it offers -- and most of them have no training in marketing. Their business is selling ads, not writing good copy to fill those ads. So they advise you to do what everyone else in your profession does. It's safe, after all. Everyone does it.
The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.
I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of
Every large design company whether it's a multi-national branding corporation or a regular down at heel tatty magazine publisher needs to fill holes in the workforce. If the canny freelance designer plays his or her cards right, he can earn a tidy sum while essentially loafing at home. Here's how...Have a handy repotoire of excuses lined up Everyone has heard of the line 'the dog at
The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.
I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of
The growing brotherhood of youth hunting for better job prospects in cities all over the world is pointing to the lack of entrepreneurial skills among youth. If job sites or advertisements are offering any information pertaining to employment, then it is only illustrative of the jobs that are available in a section of the industry. In fact, this young generation approaches such job offers with
I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of block ad. Each ad listed several varieties of insects and mentioned that the business is insured. Most displayed a picture of a spider.
Two companies were geared toward removing mammals, and that's where I found the only glimmer of individuality. Both listed a variety of animals, but one had a subhead stating that they were bat removal specialists.
Then I opened another page and found a couple dozen professional movers. I found pictures of trucks, and copy that was almost identical on every ad. The only way to choose one would be to shut your eyes and point at the page.
My theory is that while everyone wants to be an individual, most people are afraid to be too different. Maybe they think their competitors will get angry if they say "I do XYZ better than anyone else." Maybe they're afraid to mention a specialty for fear they won't be called for anything else. Maybe they'r
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