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Casual Articles - DVD for Builders - 4 Principles for Using DVD's in Trade Shows
Let’s start at ground zero: Markets are Conversations. You’ve probably heard that before -- it’s the opening of the popular book http://www.cluetrain.com. The Cluetrain Manifesto. But what does that catchphrase really mean, and how can it affect your business?Markets exi
3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming
1) Make sure that your DVD/video loops to your main action or message every 25-30 seconds. For example, if you have in-house designer that helps your clients, show that action occurring every 25-30 seconds. You want people walking the aisles to quickly see what benefit sets you apart. You do not have a lot of time, they are moving targets. You want that point to come up in your video quickly and consistently.
2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your unique benefit.
3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out
Today, the businesses located in most of the places throughout the world have either turned global in their operations, or are influenced decisively by globalization. In this globalized economy, many advances have been made in technology due to which businesses have turned extremely sharp to
2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your unique benefit.
3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out
As I work with small businesses, I find many entrepreneurs as remarkably ignorant about the current value of the relationships they have with their customers. In my experience, it is far cheaper to get business from clients who already know you than to find new clients and close the s
2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your unique benefit.
3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out
Did you know that satisfaction is the number one emotion people want to experience about their life and business? Yes, fame and fortune are up there, but satisfaction is the key. Satisfaction is about contentment, gratitude and pure joy. Are you satisfied with your business and your lif
3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out
What gets your attention faster – a faucet with a slow leak or a busted pipe causing a flood? The flood, of course. Does that make the slow leak any less of a threat? No.I’m willing to gamble that right now, you have a slow leak in your business. And, odds are, you won’t address it
3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out into the aisles of the show in that big convention center. While you don’t want the monitor to take over the booth, I would look at 20” at least.
4) Be sure (yes I know I’m tooting my own horn) to have DVD done well. Have editing and graphics done by a professional. Video cameras and equipment is inexpensive enough to get the images economically, just make sure all the editing and rendering is done by a professional. If not you’re going to show a whole big room full of potential clients you’re an amateur and you are cheap.
There is one final strategy to keep in mind. Your video needs to paint the big picture and show one unique benefit. Don't try to have all the answers in your video and/or printed materials. Your goal is to start a dialogue with as many qualified visitors as possible. People that have an interest will want to ask questions. That
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