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Casual Articles - America's Busiest Copywriter Reveals His Secrets for High-Impact Business (and Product) Names
As a young business owner it is my preference to work a part-time job when starting a new business venture. I like to have money coming in through different sources at all times. My inability to obtain a job is the main reason my first business venture failed. After getting advice from an individual in human resources, I realized what mistakes I was making. I will share this information so that others do not have to deal with rejection form employers like I have had to in the past.1. Wearing an earring. Many males wear earrings but it is considered unprofessional to wear an earring to a job interview, unless you are a female of course.2. Talking too much. Believe it or not talking to much can h
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old bo
Employee Retention begins with Employee Selection. Gambling is alive and well in the modern work environment! It's amazing how many organizations gamble at work by not using advanced hiring techniques that could save resources and future headaches.Employee Selection is a key strategy that can save organizations tremendous resources, time, and energy. Proper Employee Selection is the foundation to an effective Employee Retention strategy. Few organizations are tapping the potential of effective Employee Selection. Why? Because today's typical Employee Selection process is a gamble at best. The good new is it doesn't need to be. There are powerful tools to help you optimize your employee selecti
There really are no rules regarding business names when it comes to marketing. It’s merely a matter of deciding what you want your name to accomplish. Here are some general guidelines that will help you decide on a name that works best for you, your product or service, and what you hope to achieve:
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-shirts may have a hard time expanding into shoe sales or club wear. Tony s Totally Cool Fashions might be a better choice. Tony s Emporium, however, could sell ANYTHING, if T-shirts and clothing don t work out.
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite limiting if you re trying to sell real estate in the other 49 states.
7. Try to convey your identity in your name. Quality Roofing says a lot more than Bob s Roofing; Johnson International Moving says much more than Johnson Moving Company; and Smith Tax Services says a whale of a lot more than Smith & Associates.
8. How will your name sound over the phone? Will people know how to pronounce it? Is it easy to read? Is your business name “ear-friendly?”
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old bo
Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to the customer.Adding value offers many benefits to your hospital. It differentiates you from your competitors and builds customer loyalty. When clients receive more than they ask for, they feel they are getting their money's worth. This dramatically reduces, if not eliminates, buyer's remorse. Another major benefit to adding value is it allows you to charge more because you
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-shirts may have a hard time expanding into shoe sales or club wear. Tony s Totally Cool Fashions might be a better choice. Tony s Emporium, however, could sell ANYTHING, if T-shirts and clothing don t work out.
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite limiting if you re trying to sell real estate in the other 49 states.
7. Try to convey your identity in your name. Quality Roofing says a lot more than Bob s Roofing; Johnson International Moving says much more than Johnson Moving Company; and Smith Tax Services says a whale of a lot more than Smith & Associates.
8. How will your name sound over the phone? Will people know how to pronounce it? Is it easy to read? Is your business name “ear-friendly?”
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old bo
In a job interview, the best way to separate the men from the boys, the sheep from the goats, is to ask a candidate what could go wrong with a project. If they had only done a course on the subject, they wouldn’t be able to answer. If they had only used it very sparingly then their replies would be very limited.However, if they had extensive experience of a technical area, then they could probably go on at length about the possible problems and their solutions. Experience in troubleshooting past technical problems can vastly expedite your interview process.As an interviewer I have found greater value in asking the candidate what problems they have had when using the particular skill instead of
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite limiting if you re trying to sell real estate in the other 49 states.
7. Try to convey your identity in your name. Quality Roofing says a lot more than Bob s Roofing; Johnson International Moving says much more than Johnson Moving Company; and Smith Tax Services says a whale of a lot more than Smith & Associates.
8. How will your name sound over the phone? Will people know how to pronounce it? Is it easy to read? Is your business name “ear-friendly?”
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old bo
We all know that a successful business requires advertising...and that can be expensive. We also know that owning your own business can mean a very tight budget. So what do you do when you don't have enough cash to advertise? Start trading! Trading products and services for advertising can not only give the small business person excellent opportunities for exposure, but it also saves money.Trading for advertising can be easier than you think. For example, say you own a donut or bagel shop. Try giving boxes of your goods to local radio stations for daily giveaways. In return, they can speak highly of your products on the air. Or, try simply showing up with treats for the morning DJs. The
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite limiting if you re trying to sell real estate in the other 49 states.
7. Try to convey your identity in your name. Quality Roofing says a lot more than Bob s Roofing; Johnson International Moving says much more than Johnson Moving Company; and Smith Tax Services says a whale of a lot more than Smith & Associates.
8. How will your name sound over the phone? Will people know how to pronounce it? Is it easy to read? Is your business name “ear-friendly?”
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old bo
Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle?Never again will you fail to do something positive about the behaviors of those important outside audiences of yours that MOST affect your operation.Never again will you fail to create external stakeholder behavior change leading directly to achieving your managerial objectives.And never again will you fail to persuade those key outside folks to your way of thinking, or move them to take actions that allow your department, division or subsidiary to succeed.In fact, once you digest the underlying premise of public relation
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old books. None of these guidelines are etched in stone. The idea is to consider what EXACTLY you plan to do with your business name, OR what you want it to accomplish, and create your name around your objectives. Any name can be memorable and brandable, provided the product or service is there to back it up. There are lots of great names out there, and lots of horrible ones.
If you re a product-driven company – selling your own brand of products – the names of your products may carry more weight than the name of your business, in which case your business name isn’t as big of a concern. Concentrate instead on applying what we discuss to the names of your products.
On the other hand, you’re a business that offers many different types of products, or sells other peoples’ products, or offers a particular service or set of services, then your business name is more important. And even more so if the bulk of your customers are local, or come from places like the Yellow Pages or newspaper and classified ads – the types of advertisements where your business name has the most impact. (Just think of all the local businesses you have discovered in your local paper and phone book.)
Some business names, like Apple, suggest a logo. Other names, like Exxon suggest nothing at all. Some names sound more credible, like National Finance Corporation or Barclays Bank, and other less credible. I won’t mention any names.
Before you settle on a name, have a lawyer preferably one specializing in trademarks do a search to make sure you re not infringing on anyone s trademarks. You don t want to have to change it once everyone knows it. When all else fails, you can always use your own name and never have to worry about infringement. Unless your name happens to be Elvis Presley!
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