er another began to log off. Altough his pitch was filled with charm in an attempt to make each and every woman feel special, the women gradually became disconnected as he focused and talked about the other groups needs. They began to feel as though he was not speaking to them at all. All of the princes schmoozing left a very unfavorable impression.

The prince had thought that by charming ALL of the wo

Once upon a time, there was a young prince who was kicked out of the royal palace. With no place to live and little cash, he needed to find a job quickly. Searching for employment, he stumbled across an incredible line of health and beauty products that paid big. He thought to himself "Perfect, the ladies love me. I'll make a fortune!" His product line carried over 3000 products ranging across the board from diaper rash cream to tanning oils to anti-aging cream. "All the better" thought the prince. There were no limitations, he could attract each and every maiden in the village with his incredible product line - from young to old.

The Prince Attempts Mass Marketing

The Prince decides to hold a web seminar for all of the women in the village. "I'll land them all with just one stone" thought the prince. Special invitations were emailed to every woman in the village, young and old - from young mothers to grandmothers.

The turnout was spectacular. Prince Mark charmingly welcomed all of the women and began his web seminar. He promoted his diaper rash cream, his tanning oils, and his anti-aging cream for 3 full hours. At first, it seemed like an interesting concept. But soon, grandmothers became tiresome listening to the benefits of diaper rash creams for infants. They hadn't had an infant in the home for years. Mother's were pre-occupied with small children and wandered off thinking about the long list of things that needed to be done. The young maidens were just too bored hearing about babies diaper rash and grandmother's wrinkles. "Let me out of here!" they thought, and so one after another began to log off. Altough his pitch was filled with charm in an attempt to make each and every woman feel special, the women gradually became disconnected as he focused and talked about the other groups needs. They began to feel as though he was not speaking to them at all. All of the princes schmoozing left a very unfavorable impression.

The prince had thought that by charming ALL of the wom

m diaper rash cream to tanning oils to anti-aging cream. "All the better" thought the prince. There were no limitations, he could attract each and every maiden in the village with his incredible product line - from young to old.

The Prince Attempts Mass Marketing

The Prince decides to hold a web seminar for all of the women in the village. "I'll land them all with just one stone" thought the prince. Special invitations were emailed to every woman in the village, young and old - from young mothers to grandmothers.

The turnout was spectacular. Prince Mark charmingly welcomed all of the women and began his web seminar. He promoted his diaper rash cream, his tanning oils, and his anti-aging cream for 3 full hours. At first, it seemed like an interesting concept. But soon, grandmothers became tiresome listening to the benefits of diaper rash creams for infants. They hadn't had an infant in the home for years. Mother's were pre-occupied with small children and wandered off thinking about the long list of things that needed to be done. The young maidens were just too bored hearing about babies diaper rash and grandmother's wrinkles. "Let me out of here!" they thought, and so one after another began to log off. Altough his pitch was filled with charm in an attempt to make each and every woman feel special, the women gradually became disconnected as he focused and talked about the other groups needs. They began to feel as though he was not speaking to them at all. All of the princes schmoozing left a very unfavorable impression.

The prince had thought that by charming ALL of the wo

" thought the prince. Special invitations were emailed to every woman in the village, young and old - from young mothers to grandmothers.

The turnout was spectacular. Prince Mark charmingly welcomed all of the women and began his web seminar. He promoted his diaper rash cream, his tanning oils, and his anti-aging cream for 3 full hours. At first, it seemed like an interesting concept. But soon, grandmothers became tiresome listening to the benefits of diaper rash creams for infants. They hadn't had an infant in the home for years. Mother's were pre-occupied with small children and wandered off thinking about the long list of things that needed to be done. The young maidens were just too bored hearing about babies diaper rash and grandmother's wrinkles. "Let me out of here!" they thought, and so one after another began to log off. Altough his pitch was filled with charm in an attempt to make each and every woman feel special, the women gradually became disconnected as he focused and talked about the other groups needs. They began to feel as though he was not speaking to them at all. All of the princes schmoozing left a very unfavorable impression.

The prince had thought that by charming ALL of the wo

mothers became tiresome listening to the benefits of diaper rash creams for infants. They hadn't had an infant in the home for years. Mother's were pre-occupied with small children and wandered off thinking about the long list of things that needed to be done. The young maidens were just too bored hearing about babies diaper rash and grandmother's wrinkles. "Let me out of here!" they thought, and so one after another began to log off. Altough his pitch was filled with charm in an attempt to make each and every woman feel special, the women gradually became disconnected as he focused and talked about the other groups needs. They began to feel as though he was not speaking to them at all. All of the princes schmoozing left a very unfavorable impression.

The prince had thought that by charming ALL of the wo

er another began to log off. Altough his pitch was filled with charm in an attempt to make each and every woman feel special, the women gradually became disconnected as he focused and talked about the other groups needs. They began to feel as though he was not speaking to them at all. All of the princes schmoozing left a very unfavorable impression.

The prince had thought that by charming ALL of the women, that they wouldn't be able to resist his product. They were quick to see past his seemingly sincere gestures. He had attempted to make ALL of the women feel special. But, his attempts left none of the women feeling very special at all.

Had the prince chosen to hold a seminar just for young mother's with childcare available and done his homework about this group of counsumers, he would have caught their interest and their dollars. He would have freed up their minds long enough to listen and it is likely they would have enjoyed the break from their small children. He would have been able to focus on this group and hone in on their specific needs like a laser.

The Moral of the Story

Speak to everyone and few will listen. Speak to one niche group and your client will feel like they are special and that you are listening to their specific needs.