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Casual Articles - Mortgage Lessons from Joe Girard
Part I of this article explored how Neuro-linguistic Programming (NLP) pinpoints ways to gain instant rapport with clients, leads, and business associates, and more specifically, how we can use physiology, matching and mirroring to create instant magic communication.Part II examines how NLP uses tonality and words to establish rapport.TONALITYWhile physiology accounts for 55% of communication among humans, tonality accounts for 38%. Most people have had the experience of someone saying, “I’m fine. Nothing’s wrong.” While the words on the page seem to indicate that this person doesn’t have a problem, the tone used speaks louder than the words. Without tone the words suggest that the speaker doesn’t have a problem. Consider irony and sarcasm; both are communicated through tonality. If a person says, “I’m fine. Nothings wrong,” in a pleasant voice, she creates a different meaning than if she says the same words
What is the best way to inform employees when you sell your business? Wait until the transaction is a done deal.After many years of representing people who want to sell their businesses, experience has taught me that complete confidentiality about any thoughts of selling are in the best interests of every business owner. Consequently, the best time to make any announcements about selling will be on the afternoon of the day your transaction closes. That announcement should be well rehearsed and should include a personal introduction of the New Owners.The meeting should be planned in advance so that 100% of all employees are in attendance. In that meeting, you can explain your personal reasons for selling and that, after a diligent search, you have found the ideal New Owners.You also can explain that you will continue to be involved in the operation of the business for a period of time in working with the Ne
During the years 1963 to 1977, Joe Girard sold more cars on a one-on-one basis than anyone else in the world. On his best day he sold 18 automobiles. His best month, he recorded 174 sales. His best year...a total of 1425 vehicles. All in all, he averaged about 6 retail sales per day. An amazing accomplishment!
All of Joe's sales have been certified by "The Guinness Book of World Records" and the accounting firm of Deloitte and Touche. Today, his record remains unbroken. Joe Girard was inducted into the "Automotive Hall of Fame" on August 7, 2001.
Just as a little background, Joe Girard was born in a Detroit ghetto in 1927. He shined shoes, delivered papers for the Detroit Free Press, washed dishes, acted as a delivery boy, and assembled stoves.
Then one day in 1963 at the age of 35, Joe Girard got a job selling automobiles for a Detroit car dealership. With a telephone, a phone book, a lonely desk tucked away in a vacant corner of the dealership, Joe's career began. It was January, a traditionally slow mont
One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confuse the message and stray from the core of what the business actually does?A prime example today of a mixed message campaign is Rally's Hamburgers, a southeastern based burger and fry joint with dual drive through windows (one on each side of their facilities) which used to be headquartered in my backyard of Louisville, KY. They have since merged with Checker's, and I believe they moved their HQ to Florida. Anyway, Rally's true differentiator is their French Fries--gr
During the years 1963 to 1977, Joe Girard sold more cars on a one-on-one basis than anyone else in the world. On his best day he sold 18 automobiles. His best month, he recorded 174 sales. His best year...a total of 1425 vehicles. All in all, he averaged about 6 retail sales per day. An amazing accomplishment!
All of Joe's sales have been certified by "The Guinness Book of World Records" and the accounting firm of Deloitte and Touche. Today, his record remains unbroken. Joe Girard was inducted into the "Automotive Hall of Fame" on August 7, 2001.
Just as a little background, Joe Girard was born in a Detroit ghetto in 1927. He shined shoes, delivered papers for the Detroit Free Press, washed dishes, acted as a delivery boy, and assembled stoves.
Then one day in 1963 at the age of 35, Joe Girard got a job selling automobiles for a Detroit car dealership. With a telephone, a phone book, a lonely desk tucked away in a vacant corner of the dealership, Joe's career began. It was January, a traditionally slow mon
ISO 9000 is a set of standards internationally accepted by businesses and consumers. It allows organizations to establish and monitor quality management systems. ISO 9000 standards are considered to be generic standards since they can apply to any business, product or service irrespective of the industry. They have been developed and are maintained by the International Organization for Standardization (ISO).1. What is the ISO 9000 family?The ISO 9000 family consists of three quality assurance and quality management standards, namely, ISO 9000: 2000, ISO 9001:2000, and ISO 9004:2000. The ISO 9000:2000 and ISO 9004:2000 present guidelines for performance improvement, while the ISO 9001:2000 presents requirements. These standards are implemented by individual businesses, corporations, and government organizations.2. What are the benefits of ISO 9000?Major benefits include increased marketability, reduced
All of Joe's sales have been certified by "The Guinness Book of World Records" and the accounting firm of Deloitte and Touche. Today, his record remains unbroken. Joe Girard was inducted into the "Automotive Hall of Fame" on August 7, 2001.
Just as a little background, Joe Girard was born in a Detroit ghetto in 1927. He shined shoes, delivered papers for the Detroit Free Press, washed dishes, acted as a delivery boy, and assembled stoves.
Then one day in 1963 at the age of 35, Joe Girard got a job selling automobiles for a Detroit car dealership. With a telephone, a phone book, a lonely desk tucked away in a vacant corner of the dealership, Joe's career began. It was January, a traditionally slow mon
INTRODUCTIONThis article will prepare you for the difficult task of job hunting. Not only will it show you how to get a job but it will show you how to keep your job and get the most out of it. You will be able to use the most modern psychological measures in dealing with other people so that you are always ahead. Follow the instruction in this book and see yourself go to the top. HOW TO PREPARE FOR JOB HUNTING Know What You Want You should be perfectly clear of what you want. Don't give yourself vague objectives such as "any job that pays." Make your objectives and goals very definite and specific. Your first step to getting a successful job is knowing precisely what you want. Ask yourself this question and write down the answer on a sheet of paper. Expect The Best But Prepare For Adversity Always expect success, but prepare for the bad things in life. Adversity happens to the best
Just as a little background, Joe Girard was born in a Detroit ghetto in 1927. He shined shoes, delivered papers for the Detroit Free Press, washed dishes, acted as a delivery boy, and assembled stoves.
Then one day in 1963 at the age of 35, Joe Girard got a job selling automobiles for a Detroit car dealership. With a telephone, a phone book, a lonely desk tucked away in a vacant corner of the dealership, Joe's career began. It was January, a traditionally slow mon
You’re had that large display ad for the last three years and it’s appears to be working. At least you get calls and they say they found you in the Yellow Pages. Each year, you change a word or two, try a new border and last year you even added a map. Yep, life is good and it’s working pretty well. That nice digital photo of your carpet cleaning van is right up to date and takes up about a third of your ad. But heck, it’s worth it. It’s got your neat logo plastered on the side and you even went to full-color to show off the shiny blue truck. So, what’s missing?It might be the fact that you are spending a bunch of hard-earned profits promoting a van that every carpet cleaner uses. As someone who has used a cleaner in the past, I would expect that the guy showed up in some sort of truck. I doubt a motorcycle would suffice. So why invest a huge hunk of space for a truck photo? Okay, you’re proud of the thing, but so what? Can
By the end of business his first day, Joe Girard sold his first automobile. He had to borrow $10 from his manager so that he could take some groceries home for his family. During his second month, Joe sold 18 cars and trucks.
Just when Joe was feeling good about himself, he was fired for being too aggressive. Some of the other salesman had complained to the owner of the dealership.
Knowing he could sell cars, and a determination to succeed, Joe had no problem finding employment with Merollis Chevrolet in Eastpointe Michigan, and the most amazing sales record in history had its beginning.
This is the breakdown of what he sold:
1963 - 267 cars and trucks
1964 - 307 cars and trucks
1965 - 343 cars and trucks
1966 - 614 cars
1967 - 667 cars
1968 - 708 cars
1969 - 764 cars
1970 - 843 cars
1971 - 980 cars
1972 - 1208 cars
1973 - 1425 cars (record year)
1974 - 1376 cars
1975 - 1360 cars
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