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Casual Articles - Measuring Marketing Performance Toolkit
Branding-The Emperors New Clothe-Part I
The late David Ogilvy, who was very big on research, said in “Ogilvy on Advertising”:"Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product"."All too often they attribute your commercial to a competing brand".Are you as fed up as I am of hearing everyone talk about branding as though it's the one essential item a company needs before it suddenly erupts into the big leagues?Branding is all about your company. What shape, size and colour your
the progression of The late David Ogilvy, who was very big on research, said in “Ogilvy on Advertising”:"Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product"."All too often they attribute your commercial to a competing brand".Are you as fed up as I am of hearing everyone talk about branding as though it's the one essential item a company needs before it suddenly erupts into the big leagues?Branding is all about your company. What shape, size and colour your
10 Ways To Survive A Tight Labor Market
Even thought the job market has been good lately, you should keep in mind that it was not too long ago that things weren’t quite so good. You should also remember that in the labor market, as with any market, downturns are inevitable. Hopefully, you won’t wait for things to turn bad and then decide that it is time to do something. Better to have your strategy in place now. When the downturn comes, you’ll be able to keep your head when all those around you are losing theirs!Here are top ten ways to survive the tight labor market. You can change each point as necessary to fit you
There exist many definitions of marketing, in fact, too many. Together with the progression of tEven thought the job market has been good lately, you should keep in mind that it was not too long ago that things weren’t quite so good. You should also remember that in the labor market, as with any market, downturns are inevitable. Hopefully, you won’t wait for things to turn bad and then decide that it is time to do something. Better to have your strategy in place now. When the downturn comes, you’ll be able to keep your head when all those around you are losing theirs!Here are top ten ways to survive the tight labor market. You can change each point as necessary to fit you
Managing Change: Unintended Consequences
Leading a change programme is a risky business, for the leader and the lead. The law of unintended consequences applies in full as change involves people. People see the the starting and finishing points and the intention of change from their point of view and act accordingly.At a micro level, people have a unique ability when communicating to filter the inputs based on their environment, their mood, their upbringing and the degree of trust in which they hold the communicator. At a macro level this means that people as groups will understand change very differently to what was inte
finitions of marketing, in fact, too many. Together with the progression of Leading a change programme is a risky business, for the leader and the lead. The law of unintended consequences applies in full as change involves people. People see the the starting and finishing points and the intention of change from their point of view and act accordingly.At a micro level, people have a unique ability when communicating to filter the inputs based on their environment, their mood, their upbringing and the degree of trust in which they hold the communicator. At a macro level this means that people as groups will understand change very differently to what was inte
Developing a Recruitment Partnership
It was only yesterday that your company had four job openings. The HR staff was able to fill these positions with ease. In fact, some days you wondered if you had one too many recruiters on board.Over the past six months, business has been great. You can’t keep up with the demand. You’ve approved 10 new requisitions for staff while your internal HR team works on replacing five key employees that left for the competition.The job openings are listed with a number of contingency recruitment firms, who only get paid if they make successful placements. It’s been weeks and you hav
ing, in fact, too many. Together with the progression of It was only yesterday that your company had four job openings. The HR staff was able to fill these positions with ease. In fact, some days you wondered if you had one too many recruiters on board.Over the past six months, business has been great. You can’t keep up with the demand. You’ve approved 10 new requisitions for staff while your internal HR team works on replacing five key employees that left for the competition.The job openings are listed with a number of contingency recruitment firms, who only get paid if they make successful placements. It’s been weeks and you hav
Management - Mary Poppins Style!
Mary Poppins describes a style of management which has for too long been hidden in many businesses and organisations.Think about it.She's "Practically perfect in every way" - is that not what we want from a boss? Someone who is almost brilliant at everything - yet with a hint of not being absolutely perfect? Someone we can trust and depend on - yet who is truly human with is and falls down occasionally too?And then there's the cut to the chase with, "Bert, what utter nonsense. Why do you always complicate thing
any. Together with the progression of Mary Poppins describes a style of management which has for too long been hidden in many businesses and organisations.Think about it.She's "Practically perfect in every way" - is that not what we want from a boss? Someone who is almost brilliant at everything - yet with a hint of not being absolutely perfect? Someone we can trust and depend on - yet who is truly human with is and falls down occasionally too?And then there's the cut to the chase with, "Bert, what utter nonsense. Why do you always complicate thing
Dealing With Customer Complaints - B.L.A.S.T
In a restaurant, not so far away, in the not so distant future, a telephone rings, a customer complains... and the battle begins!Handling customer complaints doesn't have to always be a battle, with the right tools and responses you can use complaints to your advantage; to help you build your business. B.L.A.S.T is a great tool that is used by companies such as Yum! (Parent company of KFC, Taco Bell, Pizza Hut, A&W, and Long John Silvers). Training their employees in the basics of handling customer complaints. The acronym stands for:Believe Listen Apologize
the progression of the Internet, and consequently the development of new marketing techniques, t
In a restaurant, not so far away, in the not so distant future, a telephone rings, a customer complains... and the battle begins!Handling customer complaints doesn't have to always be a battle, with the right tools and responses you can use complaints to your advantage; to help you build your business. B.L.A.S.T is a great tool that is used by companies such as Yum! (Parent company of KFC, Taco Bell, Pizza Hut, A&W, and Long John Silvers). Training their employees in the basics of handling customer complaints. The acronym stands for:Believe Listen Apologize
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