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Casual Articles - There Ain’t No Silver Bullet When it Comes to Marketing
Self Actualised Organisation - Nightmare of Workforce!
If you want to plan for a year, sow rice, if for a decade, plant a tree and if for the lifetime, then train your work force. - Chinese proverbIn these days of global competition, if organizations dare to ignore this saying just as another management quote, I bet, its doomsday is not far off. If an individual is self-actualized, he may quit at the age of forty and may lead a retired life as a Consultant.
.If you want to plan for a year, sow rice, if for a decade, plant a tree and if for the lifetime, then train your work force. - Chinese proverbIn these days of global competition, if organizations dare to ignore this saying just as another management quote, I bet, its doomsday is not far off. If an individual is self-actualized, he may quit at the age of forty and may lead a retired life as a Consultant.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain
Loan Basics
If you are a student who has recently graduated, you are most likely thinking about going to school and all that it entails. Whether you are in high school and need to pay for college, or if you have just graduated with a Bachelors degree, you might be considering how to further your education. If your family has not saved money for you already, you are probably aware of the extreme expense of school. This means that you have either to work full time or take out student loans. Working full time can be difficult if y
Marketing. Ahhhh, Marketing! A 4-letter-word to some; a wealth of ideas to others. No matter how you market and brand your business ventures, it comes down to this: We want customers, we want to remain in business for the long-term and we want to be paid for our time and talents.If you are a student who has recently graduated, you are most likely thinking about going to school and all that it entails. Whether you are in high school and need to pay for college, or if you have just graduated with a Bachelors degree, you might be considering how to further your education. If your family has not saved money for you already, you are probably aware of the extreme expense of school. This means that you have either to work full time or take out student loans. Working full time can be difficult if y
The thing with marketing is that, at times, it can be a crap shoot. You try something in August and the customers flock to you in droves. You try something else in February and it stinks like last week’s garbage. Don’t let the latter get you down; indeed, take the “stinky garbage” attempts and turn them into learning experiences. Do the research, check your numbers and figure out what went wrong. Whatever you do, don’t think of these attempts as failures--they’re not!
One of the successes in my marketing and branding arsenal is the landing or sales page. Now, it must be said that I fully despise the “typical” sales page--you know, the ones with “Dear Friend” and today’s date at the top. Or the one ones with lots of big red bullets and arrows and testimonials in table format in a yellow background. I’m not you’re friend and I don’t read those testimonials. The typical landing page does not appeal to me …
What does appeal to me is letting my personality and aggressiveness shine through. I want visitors to my blog and websites to immediately think to themselves, “I must talk with this person.” One of the ways I’ve accomplished this all important goal is with Lori’s version of the sales page. Read on for more …
Guppy or a Shark? You Decide …
I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain’
4 Tips To Reach Total Financial Freedom Sooner Than You Ever Dreamed!
STOP and picture what it would be like to have TOTAL Financial Freedom, or to be Rich or Wealthy and have FULL CONTROL over your life. Certainly financial freedom is something we are all striving for... right!?! I mean who wants to work for the rest of your life and have nothing to show for it?...or... Who is happy living paycheck-to-paycheck and having someone else control how much money you can make?...or... Who likes being told what time you have to wake up every morning, what you must do eve
ures--they’re not!STOP and picture what it would be like to have TOTAL Financial Freedom, or to be Rich or Wealthy and have FULL CONTROL over your life. Certainly financial freedom is something we are all striving for... right!?! I mean who wants to work for the rest of your life and have nothing to show for it?...or... Who is happy living paycheck-to-paycheck and having someone else control how much money you can make?...or... Who likes being told what time you have to wake up every morning, what you must do eve
One of the successes in my marketing and branding arsenal is the landing or sales page. Now, it must be said that I fully despise the “typical” sales page--you know, the ones with “Dear Friend” and today’s date at the top. Or the one ones with lots of big red bullets and arrows and testimonials in table format in a yellow background. I’m not you’re friend and I don’t read those testimonials. The typical landing page does not appeal to me …
What does appeal to me is letting my personality and aggressiveness shine through. I want visitors to my blog and websites to immediately think to themselves, “I must talk with this person.” One of the ways I’ve accomplished this all important goal is with Lori’s version of the sales page. Read on for more …
Guppy or a Shark? You Decide …
I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain
Your Guide to Buying Security Cameras
Today’s technology has made setting up security precautions such as security cameras a cinch! You no longer need to be a millionaire to set up one. You could even install one yourself! Security cameras provide a means for its owner to watch over his or her propery from the safety and convenience of any area he chooses. This type of system is a great deterrent to thievery and unwanted entry. Most organizations that have sensitive items or are off limits to the general public employ these cameras to help keep their place
ersion of the sales page. Read on for more …Today’s technology has made setting up security precautions such as security cameras a cinch! You no longer need to be a millionaire to set up one. You could even install one yourself! Security cameras provide a means for its owner to watch over his or her propery from the safety and convenience of any area he chooses. This type of system is a great deterrent to thievery and unwanted entry. Most organizations that have sensitive items or are off limits to the general public employ these cameras to help keep their place
Guppy or a Shark? You Decide …
I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.
Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain
Presentation Skills and the Professional Image
Recently a manger called asking for advice on giving presentations. He indicated he was experienced, but needed some "polish". He knew his career depended on making a better impression on his audience.Sound familiar? Presentation skills often can summarized by the four P's. The first P is passion. Choose a topic that is very important to you as the speaker, one that gets you enthusiastic and energized! If the topic is uninteresting, find some facet that is exciting to you and to the audience, or can be made to s
o work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.Recently a manger called asking for advice on giving presentations. He indicated he was experienced, but needed some "polish". He knew his career depended on making a better impression on his audience.Sound familiar? Presentation skills often can summarized by the four P's. The first P is passion. Choose a topic that is very important to you as the speaker, one that gets you enthusiastic and energized! If the topic is uninteresting, find some facet that is exciting to you and to the audience, or can be made to s
Killer Customer Care
Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care http://www.KillerCustomerCare.com, sales page.
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain
Leading Change - Look Behind You When Managing Change
Leadership is the lost art of mobilizing people to get results. At no time is that more important than during times of change. As a change leader turn around and see if anyone is following you. The first principle of leadership is that you have followers. Is there anyone there behind you … I mean really there?If you’re the new VP of Miracle One change project you’d better be sure you have followers and not just followers, but people who follow because they want to go where you’re going. Take a look below and see
.Leadership is the lost art of mobilizing people to get results. At no time is that more important than during times of change. As a change leader turn around and see if anyone is following you. The first principle of leadership is that you have followers. Is there anyone there behind you … I mean really there?If you’re the new VP of Miracle One change project you’d better be sure you have followers and not just followers, but people who follow because they want to go where you’re going. Take a look below and see
On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.
As the title of this article states, “There Ain’t No Silver Bullet When it Comes to Marketing.” You know it and I know it. Take the time necessary and market and brand your company in a way which truly reflects your values and personality. Remember, don’t get hung up on “failures;” instead, turn ‘em around and make ‘em work to your advantage!
Copyright (c) Lori Davis, Davis Virtual Assistants. All rights reserved in all media.
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