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Casual Articles - The Marketing Cycle - The Dynamic Payoff of Knowing When You Should Market
You have either started a new business, decided to get your financial information in order for your existing business or your tax preparer has announced that he/she won’t do your tax return anymore if you bring in one more year’s receipts in a shoebox or plastic bag. So on the recommendation of friends, business associates, accountant, or other professional in the know you have purchased QuickBooks. And if you are like most people you have installed it on your computer with great expectations. But you don’t have a clue about bookkeeping and so getting starte
So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.
Effective marketing means a constant flow and a minimum of seven points of contact during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contacts and business opportunities (even when it only benefits them, not you), website and internet marketing tact
Okay so you are called into the boss’s office. You are fired. No reason. No antagonism. You are stunned and are suddenly out of a job. What do you do now? The fact is that you are not alone. In today’s competitive business economy, major corporations and small businesses alike are announcing layoffs and individual dismissals in record numbers across Australia. This is a terrible blow, especially for men and women who have families to support. This situation also results in many displaced workers who have nowhere to go.Many people say you should look
To make the most effective use of your marketing dollar and your marketing time, block out a yearly marketing calendar based upon what your client does during certain times of the year. This marketing analysis is going to tell you what to offer and when to offer it. Then, knowing what and when, you simply select the delivery method—will it be postcard, newsletter or some other method?
Real life calendar months and events affecting the marketing cycle include:
1. November: November starts the holiday cycle, but many end of year proposals bids and contracts are signed during this period. Expect the company to be staffed but busy during this time (with the exception of the actual Turkey day).
Many company parties are being planned and held, so this can actually be a good time to mix and mingle in a business sense.
2. December – January 1st: The time between Christmas and New Years is earmarked for holidays. Many companies close their offices during the period of December 22nd to January 1st. Staff may be thin or non-existent, as employees travel or take time during this period.
Make a list of your intended target companies and get to know their habits and policies. This will make sure that you do not waste time trying to reach a company that is closed, or spend direct mail marketing dollars sending out time sensitive materials.
You would not expect to reach staff for a coaching or training session in this time period, but you may be able to reach the top business leaders who typically take less time off than they allow for their employees. Top executives often return to the office during the quiet time in order to plan for next year, and this executive is concerned about coming out strong for the New Year. You’ll catch this top executive after the employees go and right before they return on January 1st.
In the front end of the month, top executives are involved in end of year reviews, collection and reconciling. Face to face meetings may be difficult during this busy time.
3. January 1st: Business begins in full force for most firms. Staff meetings will be held, marketing ramps up too as proposals and projections and accountability pick up steam.
This may a good time to offer those solutions-based courses, training programs, teaming and other offers.
4. February, March, April : This period may be the height of the business season for most companies seeking to expand revenues and contracts.
Tax periods depend upon the type of tax and the company structure, but generally, March begins the tax season, affecting accounting and top management, who may also be juggling personal tax analysis during this period.
5. Summer can again be vacation time (depending upon your industry). This is also the time that staff relocates in time for the upcoming school season. But, if you are in construction, this may be your busiest season, particularly if you work in an area that is climate dependent.
So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.
Effective marketing means a constant flow and a minimum of seven points of contact during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contacts and business opportunities (even when it only benefits them, not you), website and internet marketing tacti
You may have the MBA but if an internal critic constantly berates you, or you have feelings of self-doubt, low self-confidence, fears of rejection or other negative emotions your chances of success may be quite limited.More and more executives are beginning to realize that the next frontier in maximizing their chances for success is to start focusing on building personal internal skills that go beyond the business training that they have already received.To drive the point home, a metaphor to describe how negative emotions adversely affect pers
Many company parties are being planned and held, so this can actually be a good time to mix and mingle in a business sense.
2. December – January 1st: The time between Christmas and New Years is earmarked for holidays. Many companies close their offices during the period of December 22nd to January 1st. Staff may be thin or non-existent, as employees travel or take time during this period.
Make a list of your intended target companies and get to know their habits and policies. This will make sure that you do not waste time trying to reach a company that is closed, or spend direct mail marketing dollars sending out time sensitive materials.
You would not expect to reach staff for a coaching or training session in this time period, but you may be able to reach the top business leaders who typically take less time off than they allow for their employees. Top executives often return to the office during the quiet time in order to plan for next year, and this executive is concerned about coming out strong for the New Year. You’ll catch this top executive after the employees go and right before they return on January 1st.
In the front end of the month, top executives are involved in end of year reviews, collection and reconciling. Face to face meetings may be difficult during this busy time.
3. January 1st: Business begins in full force for most firms. Staff meetings will be held, marketing ramps up too as proposals and projections and accountability pick up steam.
This may a good time to offer those solutions-based courses, training programs, teaming and other offers.
4. February, March, April : This period may be the height of the business season for most companies seeking to expand revenues and contracts.
Tax periods depend upon the type of tax and the company structure, but generally, March begins the tax season, affecting accounting and top management, who may also be juggling personal tax analysis during this period.
5. Summer can again be vacation time (depending upon your industry). This is also the time that staff relocates in time for the upcoming school season. But, if you are in construction, this may be your busiest season, particularly if you work in an area that is climate dependent.
So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.
Effective marketing means a constant flow and a minimum of seven points of contact during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contacts and business opportunities (even when it only benefits them, not you), website and internet marketing tact
Our doctors and therapists warn that stress is the cause of many illnesses and reduces the quality of sleep, relationships and well being. Yet, how can you reduce stress without shirking your duties and responsibilities? Everyone dreams of running away to a French chateau as they are driving the carpool in heavy traffic. However, usually we do not need to change our lives drastically to make substantial improvements to our health and happiness. Here are six steps for type A personalities and overworked moms to use to reduce stress in their minds and their li
You would not expect to reach staff for a coaching or training session in this time period, but you may be able to reach the top business leaders who typically take less time off than they allow for their employees. Top executives often return to the office during the quiet time in order to plan for next year, and this executive is concerned about coming out strong for the New Year. You’ll catch this top executive after the employees go and right before they return on January 1st.
In the front end of the month, top executives are involved in end of year reviews, collection and reconciling. Face to face meetings may be difficult during this busy time.
3. January 1st: Business begins in full force for most firms. Staff meetings will be held, marketing ramps up too as proposals and projections and accountability pick up steam.
This may a good time to offer those solutions-based courses, training programs, teaming and other offers.
4. February, March, April : This period may be the height of the business season for most companies seeking to expand revenues and contracts.
Tax periods depend upon the type of tax and the company structure, but generally, March begins the tax season, affecting accounting and top management, who may also be juggling personal tax analysis during this period.
5. Summer can again be vacation time (depending upon your industry). This is also the time that staff relocates in time for the upcoming school season. But, if you are in construction, this may be your busiest season, particularly if you work in an area that is climate dependent.
So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.
Effective marketing means a constant flow and a minimum of seven points of contact during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contacts and business opportunities (even when it only benefits them, not you), website and internet marketing tact
Consultants can do everything from advising you on your choice of system to providing a full installation. Their main advantage is that they make sure you have far less work to do. You simply specify what you want, and, to the extent that you choose, the consultant helps you acquire it.Typical e-business consulting skills include analyzing your requirements and turning a proper specification into a workable technical design in addition to installing all the required hardware, software and (where necessary) network cabling, as well as knowing where to
This may a good time to offer those solutions-based courses, training programs, teaming and other offers.
4. February, March, April : This period may be the height of the business season for most companies seeking to expand revenues and contracts.
Tax periods depend upon the type of tax and the company structure, but generally, March begins the tax season, affecting accounting and top management, who may also be juggling personal tax analysis during this period.
5. Summer can again be vacation time (depending upon your industry). This is also the time that staff relocates in time for the upcoming school season. But, if you are in construction, this may be your busiest season, particularly if you work in an area that is climate dependent.
So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.
Effective marketing means a constant flow and a minimum of seven points of contact during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contacts and business opportunities (even when it only benefits them, not you), website and internet marketing tact
It seems odd to think of a person opening a shop, knowing that they're not at all interested in selling or in face-to-face interaction with customers. But that's exactly what many Internet business owners have done. And they've done it well.The Internet has opened doors to a new breed of entrepreneurs. Entrepreneurs who don't feel comfortable selling, or who aren't good at expressing themselves verbally. Many of these people would never have opened a traditional business, whether due to shyness or being introverted; it's the anonymity of the Internet
So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.
Effective marketing means a constant flow and a minimum of seven points of contact during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contacts and business opportunities (even when it only benefits them, not you), website and internet marketing tactics and strategies, and more.
The Marketing Cycle involves analysis—this is so that you know you will be hitting the market at the right time. Think of their calendar and when is the best time to send items, offer programs or make contact so that your marketing efforts are welcome and productive.
For a dynamic payoff to your efforts, analyze what you are offering and when to send it. Have your materials and your strategy in place. This marketing method allows you to reach the intended audience at the time when they most need your product or service.
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