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Casual Articles - Evergreen Ads the Six Common Mistakes Found in the Yellow Pages
A Business Exit Plan can have a number of different connotations. You may hear it referred to as a Succession Plan.At Superb Coaching we have taken a deliberate stance in focussing on the ‘EXIT’ because we are dealing with the business owner’s plan to remove themselv
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads an
In many respects, e-learning has matured as a technology and industry. Today we will look at how web-based learning management systems can and are being used as part of the customer support function in a company or organization.What is a learning management syste
Yellow page ads are one of three types of advertising that should, or could be used for any business. Today, we’ll concentrate on the yellow pages. Here are three things (in addition to the cost) you need to be aware of about yellow page advertising:
1. Whatever you put into the ad, you have to live with that decision for a full year.
2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad is the control for their marketing message. The right message makes the phone ring and gets the ball rolling on building your business. The key is your ad has to be better than everyone else’s. At renewal time, redo your ad using the exercise below or bring in a marketing consultant or copywriter.
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads and
How many times have you announced a big strategy or organization change and just when you thought it was working it becomes obvious the change didn’t happen? When your idea for a new significant change in strategy is still fresh and new, you must work to gain your organiza
1. Whatever you put into the ad, you have to live with that decision for a full year.
2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad is the control for their marketing message. The right message makes the phone ring and gets the ball rolling on building your business. The key is your ad has to be better than everyone else’s. At renewal time, redo your ad using the exercise below or bring in a marketing consultant or copywriter.
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads an
Labour makes the world go round. It produces the products we use in our homes every day. Although there is less industry in the developed world than there was a hundred years ago, the factories of this country are still in need of workers, which results in a number of tempo
Here are the six most common mistakes made in yellow page advertising:
1. Letting the sales rep edit, or even write your ad.
2. Following the example of the majority of ads that range from bad to, at best, mediocre.
3. Using your company name as a headline.
4. Using your address as a headline.
5. No real or compelling message.
6. Way to much white (yellow) space.
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad is the control for their marketing message. The right message makes the phone ring and gets the ball rolling on building your business. The key is your ad has to be better than everyone else’s. At renewal time, redo your ad using the exercise below or bring in a marketing consultant or copywriter.
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads an
How businesses operate all depends on where they are located. Each locality has a unique sense and style of running things with regards to business. Of course, the differences are all due to the laws that govern each of these locales. A product or service could be offered l
The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad is the control for their marketing message. The right message makes the phone ring and gets the ball rolling on building your business. The key is your ad has to be better than everyone else’s. At renewal time, redo your ad using the exercise below or bring in a marketing consultant or copywriter.
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads an
If you have a pressure washer business you will eventually need to change out or repair the pump. There are a few things you should know to make such change outs easy. You may also need to study up on preventative maintenance so that you do not have to worry about pump fail
How does your Yellow Page ad stack up to the competition? Here’s a quick test. Go to your heading in the yellow pages and look at the display ads. Start with your ad: On a sheet of paper make a list of all the features in your ad; credit cards, hours of operation, address, slogans, directions etc. Now go over all the other ads and put a check mark next to the feature that’s the same as your ad. If you find a new feature add it to your list. Now, look at your list and all the check marks from the other ads. Eye opening isn’t it?
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