Casual Articles - Business

Selling Your Technology Company - Why Earn Outs Make Sense Today
Sellers have historically viewed earn outs with suspicion as a way for buyers to get control of their companies cheaply. Earn outs are a variable pricing mechanism designed to tie final sale price to future performance of the acquired entity and a

an do it again. And this time you’ll have the advantage of knowing two absolutely key pieces of information about your customer that your competitor with the better product won’t have.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another

How to Turn Customer Complaints Into Gold
Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to yo

Quick Quiz: Let’s say you’ve just out-marketed a competitor who has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.

Congratulations.

Now what? Do you:

A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)
B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand new product.)
C.Build a relationship with the customer. (Using appropriate post-sale signaling to counter the superior product’s advantages.)

What’s the right answer? Well, it depends on the future value of that customer.

“A” is the right answer if you are in a one-time sale situation with little hope of re-sell, cross-sell or word-of-mouth from the customer. “B” may be best if you are planning on quitting your job in a month or so and want to generate some warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too much work and expense.

Take heart, though. If you’ve out-marketed the better model once, you can do it again. And this time you’ll have the advantage of knowing two absolutely key pieces of information about your customer that your competitor with the better product won’t have.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another p

Giving Makes Good Business Sense
We all know that company charitable giving makes a difference, some how, some way. Donations that count, charities it supports, people it helps. Besides, it’s just a good thing to do, right? But giving for the sake of gaining a bit more pr for you

entually find out the other product is better anyway.)

B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand new product.)

C.Build a relationship with the customer. (Using appropriate post-sale signaling to counter the superior product’s advantages.) What’s the right answer? Well, it depends on the future value of that customer.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too much work and expense.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another

The Ultimate Power of Writing Effective Ezine Articles
The power of writing effective ezine articles is one of the best ways to achieve organic positioning for a website. Why do ezine articles work so well and how to best use this wonderful medium as part of a successful seo campaign will be the focus

the right answer? Well, it depends on the future value of that customer.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too much work and expense.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another

Getting Ahead in Business - Blowing Your Own Horn
Do you find yourself being passed over for promotions at work? Have you ever wondered why the person chosen for a special project was selected instead of you? Many people in today’s workforce find themselves in this position repeatedly. They won

y feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too much work and expense.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another

Dead End Job: You Have A Dead End Job Or A Bad Manager?
Do you have a dead end job? Having a dead end job can cause problems not only in your work life but in your personal life as well.If you get bored at work and aren't sure where to turn it can start having a negative impact on y

an do it again. And this time you’ll have the advantage of knowing two absolutely key pieces of information about your customer that your competitor with the better product won’t have.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another purchase of the product.

If your product is even close in price and performance, you can build upon your head start on the competition by savvy marketing that bonds that customer to you.

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Resigning from a job can be quite difficult for many people. You are leaving an environment where you have probably made friends to an environment where you will have to start again. There are right and wrong ways of resigning from your job. Doing things the wrong way may lead to negative feelings between you and your employer, which should be avoided, especially if you require a reference from them in the future. On the other hand, conforming to the correct etiquette of resigning can go a long way in ensuring continued success in both your personal and career development. At TipTopJob we would like to give you some practical advice on making resigning as painless and as easy as possible and to inform you of your rights and obligations to your employer and their responsibilities to you.

Today’s organizations are struggling with the fast pace of change. In spite of the massive amount of words that have been written on managing change, many organizations still seem to be going backwards. There are some simple yet powerful lessons to be learned from thought leaders of the past. See how you can apply one such lesson to kick-start your current change program.

The business of automotive detailing is alive and well and there is no doubt about that. Americans love their cars and some more than their own kids or family. Generally one’s car is the second largest investment they will make and they will wish to keep it up and protect it.

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Casual Articles - Keep Signaling After the Sale

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