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Casual Articles - Email Newsletters - Powerful Marketing Tools
The change to (or from) Daylight Savings Time is always accompanied with some trauma that comes from the task of resetting all our clocks. It seems that no two timepieces or appliances use the same resetting system (I’m sure that there is a conspiracy at work here to keep us confused at least half the year) and few people are organized enough to find the manuals that come with the microwave, DVD, and
Consider holidays as well. Depending on the type of business you have, you might be able to tie in the content of your newsletter with a holiday or occasion. Links to holidays make your newsletter timely and can increase readership. A fitness center might use the concept of New Year’s resolutions in an email newsletter. Similarly, an accounting firm might use the months of January and February for tax tips. Check the calendar for occasions that may apply to your products and services.
Other Email Newsle
People are the biggest cost to any organisation and their performance has a direct impact on your bottom line. The most successful organisations are the ones that can get the people right and in turn get the culture right. It’s not enough to have the right products or services you need the right people with the right attitude!Let’s face it, not all staff have attitudes that are productive. So ho
Content of an Email Newsletter
To ensure that people maintain their subscription, your email newsletter must be worth reading. When creating content for your email newsletter, remember these tips:
Good content interests your readers. People are not subscribing to your email newsletter to read about you or the history of your company. Give them something of value, like tips, frequently asked questions about your product or service, interviews with experts in your industry, or case studies of customers successfully using your product or service.
Keep it short. People are pressed for time. A good email newsletter keeps stories brief and does not overwhelm with too many subject areas. Keep the newsletter to about 1,000 words in length and do not have more than about five “departments”. Brevity is important for another reason. Your email newsletter should make people click through to your Web site so you can gauge the success of the newsletter as a marketing tool. If you provide too much information in the newsletter, people won’t click through.
Frequency of your Email Newsletter. People are inundated with email messages. Don’t let your newsletter become a nuisance by sending it too often. The frequency depends on the type of industry you are in. For some, a weekly newsletter that highlights product sales or upcoming events is effective. Other businesses may not have adequate content for a weekly email newsletter and may decide on a monthly or bimonthly cycle.
Timing is another factor in the success of your email newsletter. Most business people know that Monday mornings are not the best time to deliver an email newsletter – people have a lot of other email to respond to and a newsletter can get lost in the shuffle. To determine the best time, use a simple test. Send the newsletter on different days until you can determine which one gets the best response.
Consider holidays as well. Depending on the type of business you have, you might be able to tie in the content of your newsletter with a holiday or occasion. Links to holidays make your newsletter timely and can increase readership. A fitness center might use the concept of New Year’s resolutions in an email newsletter. Similarly, an accounting firm might use the months of January and February for tax tips. Check the calendar for occasions that may apply to your products and services.
Other Email Newslet
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Yes, I want to reduce my inventory costs by 50 percent.”3) Include a picture of your brochure or catalog in your ad.4
Keep it short. People are pressed for time. A good email newsletter keeps stories brief and does not overwhelm with too many subject areas. Keep the newsletter to about 1,000 words in length and do not have more than about five “departments”. Brevity is important for another reason. Your email newsletter should make people click through to your Web site so you can gauge the success of the newsletter as a marketing tool. If you provide too much information in the newsletter, people won’t click through.
Frequency of your Email Newsletter. People are inundated with email messages. Don’t let your newsletter become a nuisance by sending it too often. The frequency depends on the type of industry you are in. For some, a weekly newsletter that highlights product sales or upcoming events is effective. Other businesses may not have adequate content for a weekly email newsletter and may decide on a monthly or bimonthly cycle.
Timing is another factor in the success of your email newsletter. Most business people know that Monday mornings are not the best time to deliver an email newsletter – people have a lot of other email to respond to and a newsletter can get lost in the shuffle. To determine the best time, use a simple test. Send the newsletter on different days until you can determine which one gets the best response.
Consider holidays as well. Depending on the type of business you have, you might be able to tie in the content of your newsletter with a holiday or occasion. Links to holidays make your newsletter timely and can increase readership. A fitness center might use the concept of New Year’s resolutions in an email newsletter. Similarly, an accounting firm might use the months of January and February for tax tips. Check the calendar for occasions that may apply to your products and services.
Other Email Newsle
Many students entering college begin looking for profitable jobs. Finding positions for students could sometimes be quite difficult but it is essential for those pupils who need extra money. It is generally true that jobs for students sometimes lead to future employment after graduation, so it is a good idea to think long and hard before you begin working during your college years.My entire coll
Frequency of your Email Newsletter. People are inundated with email messages. Don’t let your newsletter become a nuisance by sending it too often. The frequency depends on the type of industry you are in. For some, a weekly newsletter that highlights product sales or upcoming events is effective. Other businesses may not have adequate content for a weekly email newsletter and may decide on a monthly or bimonthly cycle.
Timing is another factor in the success of your email newsletter. Most business people know that Monday mornings are not the best time to deliver an email newsletter – people have a lot of other email to respond to and a newsletter can get lost in the shuffle. To determine the best time, use a simple test. Send the newsletter on different days until you can determine which one gets the best response.
Consider holidays as well. Depending on the type of business you have, you might be able to tie in the content of your newsletter with a holiday or occasion. Links to holidays make your newsletter timely and can increase readership. A fitness center might use the concept of New Year’s resolutions in an email newsletter. Similarly, an accounting firm might use the months of January and February for tax tips. Check the calendar for occasions that may apply to your products and services.
Other Email Newsle
I am not a lawyer or financial advisor by any means, but sometimes we need some help in business. From what I’ve heard statistics show that 85% of all small businesses that start up fail in the first 5 years.So, there’s a good chance that there will come a time when you look at your bank account and say to yourself, “I don’t have enough money to pay my bills”, or at the very least say, “I can’t
Timing is another factor in the success of your email newsletter. Most business people know that Monday mornings are not the best time to deliver an email newsletter – people have a lot of other email to respond to and a newsletter can get lost in the shuffle. To determine the best time, use a simple test. Send the newsletter on different days until you can determine which one gets the best response.
Consider holidays as well. Depending on the type of business you have, you might be able to tie in the content of your newsletter with a holiday or occasion. Links to holidays make your newsletter timely and can increase readership. A fitness center might use the concept of New Year’s resolutions in an email newsletter. Similarly, an accounting firm might use the months of January and February for tax tips. Check the calendar for occasions that may apply to your products and services.
Other Email Newsle
Flying for business trips adds stress to any businessperson. One of the greatest fears for most people is flying. With the recent Air France crash at the Toronto Pearson Airport, some flier’s stress may be at an all-time high. However, it is possible to practice stress management solutions while flying. Hamilton-based Mark McGregor, who is a stress management trainer and consultant, believes that we sh
Consider holidays as well. Depending on the type of business you have, you might be able to tie in the content of your newsletter with a holiday or occasion. Links to holidays make your newsletter timely and can increase readership. A fitness center might use the concept of New Year’s resolutions in an email newsletter. Similarly, an accounting firm might use the months of January and February for tax tips. Check the calendar for occasions that may apply to your products and services.
Other Email Newsletter Tips
• Personalize the message with the subscriber’s name.
• Make sure the subject line gets the reader’s attention and encourages them to read the newsletter. A subject line that says “February Newsletter” will be much less enticing than one that says “Weight Loss Strategies” or “Tax Tips”.
• Give readers a choice between text and HTML. Some users have slower connections. Plain text can make your email newsletter more accessible to them.
• Always offer an easy way to unsubscribe.
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