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Casual Articles - So You Want to Write a Case Study
So you've decided to open your own business. For the first little while, you could get sales or be comissioned but everybody wants their business to grow bigger and bigger. One of the ways to do that is to focus on branding. This article gives the main ideas for branding.Start with a focus on your image.Choose a logo. Don't just draw one for yourself. A freelancer or an artist is a good choice with grahpic designers being the best choice. Often with artists, you will find o
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number
Have you ever wondered how you can influence customer referrals?Today I will show you can get your customers to bring more customers to you like a magnet.A few years ago I was invited to a dinner and dance launch party of a new car (the company name will remain anonymous) I already had the previous model of this car, which I was happy with. I learnt that the company exclusively invited all their car owners in their database.It was a black tie affair, champagne, comedians,
There are right ways and wrong ways.
The wrong way is relying on your product's features to convert leads. It's tempting, we know. You've labored mightily to create a work of Staggering Technical Genius. One glance at your bullet-pointed feature list makes prospects swoon. Do you really need to translate all those impressive features into benefits?
If your product is truly revolutionary and unique, then the answer is no. Take the world's first proven time machine. The benefits of a time machine are self-evident. And the competition? Nonexistent. Time-machine inventors can stop reading here.
For the rest of us, there's the case study.
What's a Case Study?
A case study is, quite simply, a success story. Everyone relates to and remembers a good story. Case studies are a hybrid of the magazine feature and the good-old-fashioned customer testimonial. Few marketing communications are as powerful and compelling.
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its promise to solve our problems. A case study proves to your prospects that your product delivers in the topsy-turvy real world. It really works!
But don't take it from me. Case studies give you third-party credibility. You don't need to rely on TimeTraveler Systems' word for it. You can get it straight from their happy customers.
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number o
The most easily expectable reaction from employees for Six Sigma implementation will be the one of Well, here they are at it again or How good is it over other existing methods? Knee jerk reactions, such as these are nothing new in an industrial world. Cold responses such as these can dampen the zeal of Black Belts initially, if not completely unnerve them. Why should the culture be so different and how to adopt Six Sigma in these circumstances are some of the big questions that confront the p
If your product is truly revolutionary and unique, then the answer is no. Take the world's first proven time machine. The benefits of a time machine are self-evident. And the competition? Nonexistent. Time-machine inventors can stop reading here.
For the rest of us, there's the case study.
What's a Case Study?
A case study is, quite simply, a success story. Everyone relates to and remembers a good story. Case studies are a hybrid of the magazine feature and the good-old-fashioned customer testimonial. Few marketing communications are as powerful and compelling.
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its promise to solve our problems. A case study proves to your prospects that your product delivers in the topsy-turvy real world. It really works!
But don't take it from me. Case studies give you third-party credibility. You don't need to rely on TimeTraveler Systems' word for it. You can get it straight from their happy customers.
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number
Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, a nonprofit group seeks a pledge of a certain contribution amount and in return, offers to provide a specific type of recognition.Donations of a certain amount are rewarded with graduated levels of recognition. The actual donation could be a one-time gift, a periodic donation, a monthly automatic withdrawal, or an annual check.Recognition products are available in a wide range of pric
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its promise to solve our problems. A case study proves to your prospects that your product delivers in the topsy-turvy real world. It really works!
But don't take it from me. Case studies give you third-party credibility. You don't need to rely on TimeTraveler Systems' word for it. You can get it straight from their happy customers.
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number
Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others. Growing your business will be a difficult task at best if you don’t perform, meet and exceed your client’s expectations, and provide service that creates customers for life.Customer service is all about the customer’s perception. You have to do more than just get the job done. You must deliver on all the things (big and small) that affect the relationship with your cl
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its promise to solve our problems. A case study proves to your prospects that your product delivers in the topsy-turvy real world. It really works!
But don't take it from me. Case studies give you third-party credibility. You don't need to rely on TimeTraveler Systems' word for it. You can get it straight from their happy customers.
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number
As children, we are encouraged to do our chores, use our imaginations, and play well with others. How can we as adults (and business owners) learn from the same lessons? The rules of our youth still hold true in today’s business environment—no matter where in the world we live: In the U.S., we learn the “Golden Rule.” You can’t go wrong by treating your customers well.The Chinese tell you to “Beat your gong and sell your candies.” Successful enterprises focus on cust
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number of ways. Tight budget? Case studies maximize impact. Here are a few of their most popular uses:
1. Websites. If your website is a no-fly zone, the quickest remedy is to add new, compelling content. A case study certainly qualifies. They make the case for your product or service better than any product spec sheet could.
2. Newsletters. Newsletters are a terrific way to keep in touch, spread the word, and convert prospects into customers. Success stories based on real-world applications are proven to get the highest response rates.
3. Handouts. Case studies make salespeople drool. Why? Because they work. Case studies are used in presentations, as handouts, in illustrations of key points, and as testimonials. Listen to the salesperson who prefers a case study to a brochure. The people on the front lines know what your prospects find compelling.
4. Press releases. You can convert a case study into a press release and note that a more detailed, expanded case study version is available. Editors run it--no long walks on the beach or handholding required!
5. Trade journal articles. Look through your favorite trade publication and note the number and frequency of articles based on case studies. Editors--like the rest of us--find real-world stories irresistible. Take advantage.
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