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Casual Articles - How Dwelling on Problems Can Increase Your ROI
Is your inner brat taking over your job? Everyone has an inner brat. It's the part of us that's still a 2-year-old. It gets furious at the slightest inconvenience. It feels entitled to get what it wants when it wants, and complains when things don't go its way. Your inner brat not only makes you miserable, it makes work unpleasant for everyone else.Chances are this describes someone you work with. It's always easier to spot someone else's inner b
Every once in a while, a client comes along who changes every spicy, catchy, compelling sentence into a fluffy, weak, runny one. It's a result of a widespread marketing myth: Positive Thinking Works!
I understand the urge to put a
DVD vending machines are just one of the many types of unusual vending machines making their way over from Japan. In Japan, many products are available from vending machines. You can even go to a fully-automated grocery stores in Japan (a basket travels up and down the selection walls, gathering the selected items, even putting heavier objects on the bottom so as not to crush your bread!) As America warms to the idea of unusual items in vending machine
This month presented an intricate clusterlike formation for me. I had to move to Oakland at short notice, my dog nearly got me evicted from my new place, and I've been getting parking tickets daily because I don't have a neighborhood permit.
But this article is not about my problems. Rather, it's to demonstrate how CLCEs shape our decisions, and how you can use them to craft better copy.
You see, dwelling on problems is the secret to marketing greatness.
The Myth of Positive Thinking
Remember the last time you described a personal problem to a friend, and they immediately suggested a solution? Worse yet, they told you to "Cheer up!!" or to "Get a hold of yourself!"
Nothing is more irritating than not being understood. When you're in pain, you want empathy. So why do so many companies make this mistake in their copy?
Every once in a while, a client comes along who changes every spicy, catchy, compelling sentence into a fluffy, weak, runny one. It's a result of a widespread marketing myth: Positive Thinking Works!
I understand the urge to put a h
As much as you are yearning for career-change, and as much as the trends actually favor it, just contemplating a shift is a glittering invitation to four emotional stalkers who love nothing better than to play a nasty game of team-tag at your personal expense. When you unmask these bandits -- even a little -- they begin to lose their emotional charge – leaving you free to more fully explore the opportunities to re-invent yourself.Stalker # 1: T
But this article is not about my problems. Rather, it's to demonstrate how CLCEs shape our decisions, and how you can use them to craft better copy.
You see, dwelling on problems is the secret to marketing greatness.
The Myth of Positive Thinking
Remember the last time you described a personal problem to a friend, and they immediately suggested a solution? Worse yet, they told you to "Cheer up!!" or to "Get a hold of yourself!"
Nothing is more irritating than not being understood. When you're in pain, you want empathy. So why do so many companies make this mistake in their copy?
Every once in a while, a client comes along who changes every spicy, catchy, compelling sentence into a fluffy, weak, runny one. It's a result of a widespread marketing myth: Positive Thinking Works!
I understand the urge to put a
It seems to happen every week: someone is caught saying something that they immediately wish they could take back. Even seasoned professionals like Don Imus say things they wish they hadn’t.While Imus said that he used those infamous three words “as a joke,” most people certainly didn’t think it was a laughing matter. In our view, the situation was made worse because virtually every time the media reported on the incident, they repeated those thr
You see, dwelling on problems is the secret to marketing greatness.
The Myth of Positive Thinking
Remember the last time you described a personal problem to a friend, and they immediately suggested a solution? Worse yet, they told you to "Cheer up!!" or to "Get a hold of yourself!"
Nothing is more irritating than not being understood. When you're in pain, you want empathy. So why do so many companies make this mistake in their copy?
Every once in a while, a client comes along who changes every spicy, catchy, compelling sentence into a fluffy, weak, runny one. It's a result of a widespread marketing myth: Positive Thinking Works!
I understand the urge to put a
For many people, undertaking a job search is either a chore or a nightmare. With the right tools and job search help, however, a job search can be an adventure that lands you your dream job. Here are three tips to put you on the path to fulfilling careers.Design a PlanJust as you wouldn't a house without a set of blueprints, you shouldn't conduct a job search without a plan. Your plan should start with your goal. This isn't the career obje
Nothing is more irritating than not being understood. When you're in pain, you want empathy. So why do so many companies make this mistake in their copy?
Every once in a while, a client comes along who changes every spicy, catchy, compelling sentence into a fluffy, weak, runny one. It's a result of a widespread marketing myth: Positive Thinking Works!
I understand the urge to put a
If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch.Staying in ongoing contact is often the most difficult component of the process. Part of the challenge is uncertainty. How often should I be in contact? What should be the content of the messages? How does the frequency of messaging change over time?Here's an approach, which may be helpful to you in develop
Every once in a while, a client comes along who changes every spicy, catchy, compelling sentence into a fluffy, weak, runny one. It's a result of a widespread marketing myth: Positive Thinking Works!
I understand the urge to put a happy spin on everything. I myself feel its magnetism. Who doesn't like bright, sunny weather, smiling children, chocolate chip cookies, and the tiny pads on kittens' feet? Who doesn't want MORE happiness, MORE laughter, MORE money?
But statistically, negativity gets better results. You need your copy to zero in not on happiness, but on something a little closer to the heart. Your prospect's problems.
Imagine this:
You're in the midst of an IT crisis. Your entire e-mail server is down, you missed a critical phone call because your VOIP phones are connected to your server, and you've been on hold with the support desk for 40 minutes. You're ready to switch vendors now. But you're afraid of getting burned again. Do you really want to read the following first sentence on a vendor's website:
"We are a leading provider of IT solutions. We partner with you to drive your competitive advantage and product salability, increase customer satisfaction, and cut costs."
That sentence tells the reader exactly
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