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Casual Articles - An 8-Step Strategic Marketing Approach For New Business From Former Clients
Recently, while visiting a friend's office, he began to tell me his business was a mess. It wasn't fun anymore. "The problem with this business," he said, "is that the manager (ME) is the worst person for the job. I have no training in management. My partner just wants to come to work, do his job and leave the management chores to me. Frankly, I don't have any great desire to be the boss, either. Personnel problems, cash problems, meeting sales quotas – I do it all
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Who or what is to blame if you are not getting the promotion you want and think you deserve?Many factors, in various combinations can be the cause, but one thing is almost certain. Like it or not, you and you alone must take most of the blame if your career is stuck on "hold."There is valuable insight into all of this in Shakespeare's "Julius Caesar." Cassius is advising Brutus as they consider their ambitions for bigger and better things: "The fau
Not keeping in touch with former clients and customers is very short-term thinking and definitely is not strategic thinking. Actually, former clients and customers can be the best source of new business for you. Remember, it costs anywhere from 2 to 40 times as much to acquire a new client or customer than to keep an existing client or customer. With this in mind, Your Strategic Thinking Business Coach offers the following 8 strategic steps to gain new business from your former clients and customers by building an effective contact program.
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Developed in 1929 by a man named Justin Ford Kimball, Blue Cross was an association of health insurance plans. It was in 1982, after Blue Cross had originally lost its affiliation with the American Hospital Association, that they merged with National Association of Blue Shield Plans to form Blue Cross Blue Shield.Technically, Blue Cross Blue Shield is a trade association for a series of locally operated plans. There are 40 local member companies of Blue Cross Blue
Not keeping in touch with former clients and customers is very short-term thinking and definitely is not strategic thinking. Actually, former clients and customers can be the best source of new business for you. Remember, it costs anywhere from 2 to 40 times as much to acquire a new client or customer than to keep an existing client or customer. With this in mind, Your Strategic Thinking Business Coach offers the following 8 strategic steps to gain new business from your former clients and customers by building an effective contact program.
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Leaders achieve goals in cooperation with and through the actions of the people in their organization. Effective CEOs encourage their employees’ personal success because they understand that personal success translates into organizational success. They know that successful people build successful organizations.Three characteristics of successful people are:• Goal directionThey know where they stand, where they want to go and have a plan to get ther
Not keeping in touch with former clients and customers is very short-term thinking and definitely is not strategic thinking. Actually, former clients and customers can be the best source of new business for you. Remember, it costs anywhere from 2 to 40 times as much to acquire a new client or customer than to keep an existing client or customer. With this in mind, Your Strategic Thinking Business Coach offers the following 8 strategic steps to gain new business from your former clients and customers by building an effective contact program.
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Too many people are trying to start their home businesses with an ordinary employee's way of thinking. This has become a common reason why not long after sitting down and giving it a fair look into even the most lucrative business opportunity they bump into, they put it away and decide not to take any chances.What has happened here is that the most lucrative business opportunity has been looked into by an ordinary 9-to-5-worker, who appears NOT to be business-min
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Car washes and cookie dough are old hat when it comes to fundraising. If you are looking for a new and exciting way to fundraise how about selling cosmetics. Women love the stuff, lip gloss, blush, eye shadow all the basics can be part of a fantastic fundraiser.As with any type of selling campaign you need to have a few basics points considered before you launch into your cosmetic fundraiser.First things first, test out the products you are going to sell.
Strategic Step #1: Develop a list of all your former clients and customers, as well as centers of influence and other referral sources. This may mean sorting through old business cards, address lists in word processing files or old address books, etc, You should also put on that list the names and contact information of friends, colleagues, suppliers, professional associates, etc. The most important thing is to compile the list and then you can look at the list later to determine if any contacts should be deleted.
Strategic Step #2: Determine the message you want to deliver to the contacts on your list. You do not need a specific reason to contact them. It is legitimate to contact them to see how they are doing and to “just touch base” with them. When developing your message, you must incorporate what action you want the recipient of your messag
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