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Casual Articles - Every 1000-Watt Station Can Help - A Strategy for Today's Talk Radio Scene
The role of underground movements in modern organisations Forget about empowerment. Forget leadership training. Forget coaching skills. The way to make a difference to your company is through rebellious underground movements. But underground movements are a Bad Thing. They work against the hierarchy and against the good of the organisation that they inhabit. Rebellion undermines the leadership and weakens the shared direction of an organisation. Then again, underground movements are a Good Thing. Radical change is rarely in the immediate interest of those at the top of the hierarchy. Even when they realise its necessity they are often powerless to make
The reasons for this are two-fold. First, there are not as many big stations that accept talk show guests – many have gone to a music format or no longer acce
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.So it is with marketing new ideas.Your prospects are in a trance that is like a still pool of awareness. They are in an “I’m worried about money” trance. They are in an “I wish I could finally find that somebody special” trance. They are in an “I’m sick of my dead end job” trance, & so on.If you enter that trance with your words, your prospects will follow you. They will acc
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio,” O’Reily said. “Talk radio has shown a much better return (than our advertising dollars).”
There’s no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book.
But talk radio is not what it used to be.
The hosts of major-market radio talk shows with great audiences used to bring authors into the studio for long chats. An author could knock off a couple of those interviews and send sales on the way to the top. Those days are gone. Unless an author is a truly big name, the chances of hitting pay dirt with a couple of big radio interviews are history.
The reasons for this are two-fold. First, there are not as many big stations that accept talk show guests – many have gone to a music format or no longer accep
It is not surprising that there would be times when conflict is built into the very fabric of your organization. If not dealt with right away, conflicts can create severed relationships and could suck out the time, energy, and productivity of even the best employees.In order the deal with this, managers should deal with it on a positive light. Conflict can also be a catalyst that sets the stage for needed changes. Although there is no such this as dealing with conflicts perfectly, but there are ways that you can utilize in solving conflicts.Talk to the people involved. Deal with the conflict directly instead of talking about it. It may be uncomfortable or disappointing at f
There’s no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book.
But talk radio is not what it used to be.
The hosts of major-market radio talk shows with great audiences used to bring authors into the studio for long chats. An author could knock off a couple of those interviews and send sales on the way to the top. Those days are gone. Unless an author is a truly big name, the chances of hitting pay dirt with a couple of big radio interviews are history.
The reasons for this are two-fold. First, there are not as many big stations that accept talk show guests – many have gone to a music format or no longer acce
The Advertising Specialty industry is essentially about advertising specialties or promotional products. It involves the imprinting of a company logo or information on almost thousands of diverse products to help endorse acompany name or the theme that the product carries. This business is a multi billion dollar industry with sales exceeding $17 billion in the United States. Some of the products that are umanufactured are T-shirts, hats, golf shirts and jackets, pens, calendars, drink ware, bags, office products, magnets, etc.The industry is comprised of two main companies, namely the suppliers and the distributors. The supplier companies generate the product and imprint it with a mess
But talk radio is not what it used to be.
The hosts of major-market radio talk shows with great audiences used to bring authors into the studio for long chats. An author could knock off a couple of those interviews and send sales on the way to the top. Those days are gone. Unless an author is a truly big name, the chances of hitting pay dirt with a couple of big radio interviews are history.
The reasons for this are two-fold. First, there are not as many big stations that accept talk show guests – many have gone to a music format or no longer acce
What has been already discussed many times is if it’s worth to outsource contractors or to employ your own full-time developers. So if you stick to outsourcing, this article will make you think about several issues that always follow the process.Let’s think wide, the fact that you use staff from outside your company allows you to reduce your costs for monthly salaries, social benefits, and taxes, insurance, rent payments etc. Those are the payments you should process permanently despite the possible fact that the company is out of stable contracts and it doesn’t generate revenue during several months. You should be really confident that you can provide the company with permanent work t
The reasons for this are two-fold. First, there are not as many big stations that accept talk show guests – many have gone to a music format or no longer acce
Imagine This! I am going to have to ask you to use your imagination a bit. Picture a middle-aged male, 6 feet tall, long, wavy blond hair, about 185lbs. Now for the fun part, he is dressed in a yellow tutu, a tiara adorns his head; he has a magic wand in one hand, a megaphone in the other and a toothbrush in his mouth.For the record, the picture you have conjured up is me. So why the picture you ask or maybe it is more like why and what the…? The picture was taken at an event called the Avon Breast Cancer 3-Day. In this event over 3000 people walked 67 miles from Leominster MA to Boston. You heard it, 67 miles in 3 days on 2 feet. My wife and I had walked it the first year
The reasons for this are two-fold. First, there are not as many big stations that accept talk show guests – many have gone to a music format or no longer accept guests that have a product or service to sell. Secondly, the amount of time an author will probably be on the air has dwindled. Radio talk shows have found that listeners are more likely to stay tuned if they have 3 10-minute guests on a show than one guest for 30 minutes.
So if you want your book to sell, you now have to pound the pavement and knock on every door.
Fortunately, in radio publicity, quantity works. There are hundreds of radio stations, and book authors shouldn’t thumb their noses at some of them just because they don’t have a hot host or 5,000 watts. Even with a 1000-watt station, you are still reaching an audience. Look at it this way. If a 1000-watt radio station has only 100 listeners, you might say it is not worth the trouble. But what if you could go to an auditorium and talk to 100 people about your book? Would you go? Of course you would. Not only that, but small stations allow you to prac
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