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Casual Articles - The Power of Publicity - Finding Your Media Niche
Something about the video guy set off my internal alarm.I got the feeling he wasn’t quite on the up and up; you couldn’t count on him to do his job well.Still, his is one of the few outfits that can transfer video from a European to an American format, and I wanted this tape I own to work on my playback machines.He called, said it was ready, and I paid and left with it.The next day I returned with the DVD he had burned because it didn’t work right in my machines. He blamed them for being too old, and the obvious implication was, tough for you, buddy!“Buy a new VCR!” he chided.I said, more or less, if you thought there was any chance what you were going to make wouldn’t work on my machine, you should have warned me in advance. Then, I could have made an informed choice, weighing the risks and rewards. In light of the fact you didn’t, you should either refund my money or take another shot at making a video that will work.Again, he stonewalled.Finally, I’d had enough.“Look, you’re straining my patience,” and with thos
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or inf
We have had an unusual amount of rain this year followed by hotter than normal temperatures here in New Hampshire. Normally, no matter where we are, we don’t notice the rain or heat unless it directly affects us or is unusual, like this season.This is also true with small or new business owners. Unless they have unusual circumstances, such as a bad check, or non-payment of a large balance they don’t pay much attention to the credit end of their business. Most buisness owners don't think about what to do about a bad check, until they are holding a bad check. In my 17 years as a bill collector most business owners that I dealt with only realized they had a problem once it was to late. Do not let this happen to you.There are easy steps you can take to avoid this from happening to you and your business. “One of the easiest and smartest things you can do for yourself and for your business is to implement a credit policy and have each new customer fill out a credit application” says Dunn. “A credit application will protect you and your business and let your cust
When it comes to publicity, most people believe they can write a press release, send it to a TV station, radio station or newspaper and just wait for the avalanche of phone calls. But time goes by… and after they realize there aren’t any reporters beating down their door, they make a few phone calls to the newsroom only to discover that no one even read the press release. All of that time and work goes down the drain. You’re back to square one and you start over, but to no avail. So how do you end the vicious cycle of disappointment?
Research can make or break your pitch
Research. Plain and simple, you need to know your audience and know your media market. And research is the key to both.. So first and foremost you need to take a look at your message and ask yourself a few questions—is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting—how old is my audience and what is their target household income? The answers to these questions will help you craft your ‘pitch’ and determine which media outlets you should target.
While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or inf
A friend recently lamented to me that she hadn't had an opportunity yet to take the latest online course offered by her organization. As she put it, "They say it is being ‘offered', but that doesn't mean there is any choice-we have to take it. The problem is, when?"In this age of electronic everything, this problem is becoming more and more prevalent. Online learning is often recommended because the courses are available to employees at their desks, working alone and at their own pace, whenever they decide to do so. My friend stated the following drawbacks:"Difficulty finding time. Like most people, I am very busy in my job. However, if I know, for example, that a traditional classroom seminar or workshop is to take place next Wednesday from 1 - 4 p.m., I book the time and I go. Fitting it into my work schedule at my "convenience" is more of a challenge. Let's face it-it's never convenient."Difficulty focusing. When I am at my desk, it feels foreign to be working on an online course instead of my work. Also, when I am at my desk, other people naturally ass
When it comes to publicity, most people believe they can write a press release, send it to a TV station, radio station or newspaper and just wait for the avalanche of phone calls. But time goes by… and after they realize there aren’t any reporters beating down their door, they make a few phone calls to the newsroom only to discover that no one even read the press release. All of that time and work goes down the drain. You’re back to square one and you start over, but to no avail. So how do you end the vicious cycle of disappointment?
Research can make or break your pitch
Research. Plain and simple, you need to know your audience and know your media market. And research is the key to both.. So first and foremost you need to take a look at your message and ask yourself a few questions—is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting—how old is my audience and what is their target household income? The answers to these questions will help you craft your ‘pitch’ and determine which media outlets you should target.
While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or inf
Downsizing is like an amputation, which removes part of one’s body but creates side effects such as low staff morale and bad reputation. If it is badly executed, it can wrench out the innovative spirit and loyalty of the staff. Downsizing and layoffs are part of the price of becoming more competitive. The price for not doing it, however, is much higher later if the issue is not properly resolved. It is not the only remedy available to the managers to improve a company’s performance. Other remedies include increasing the sales revenues and other cost control measures. However, the effect of the downsizing is more immediate and impactful.In the US, when the company is in trouble, it often commits corporate genocide by turning the guns on its own people. Subsequently, after a round of corporate genocide, it suffers from corporate anorexia, that is it trims itself to the core by further cost reduction. Corporate anorexia can make you leaner and thinner but it will also weaken your body. All these are done in the name of maximising shareholders’ returns
Research can make or break your pitch
Research. Plain and simple, you need to know your audience and know your media market. And research is the key to both.. So first and foremost you need to take a look at your message and ask yourself a few questions—is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting—how old is my audience and what is their target household income? The answers to these questions will help you craft your ‘pitch’ and determine which media outlets you should target.
While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or inf
What are the 7 essential Q’s you must ask before posting an ad?In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com) will often give you contact information for the owners. There are certain questions you want to ask that will help you determine if this ezine is worth your time.Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out.
While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or inf
It can be difficult making the transition from doing a few crafts for friends, family and co-workers, to official business. Here is one great way to do this..If you have a passion for the arts and crafts, love to create, and have been making creations for your friends, family and co-workers, for just the price of materials, well then you are actually on the road to success!Friends and family will always be your best advertisers!.. But if you want to make it an official business, then try an OPEN HOUSE... take all your creations, and set them up around your house (just the rooms you don't mind people in, such as the living room and kitchen or dining room..) take down all the trinkets.. (now is a good time to dust them anyways!) and put your arts and crafts all over these rooms, where they can be seen, and make sure you have a price tag on them.. this is not a freebie show, this is the kick off to your new arts and crafts business!.Make sure to advertise in your local paper, get a friend or family member to help you (the promise of a creation usually wor
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or informative ‘how-to’ segments. They want compelling conversation and pictures that will grab the viewers’ attention. They don’t want a ‘talking head’ rattling off statistics or blatantly plugging a new book.
Worried that your message isn’t visual? Try this- ask yourself how you’d explain your message to a child? Did that help you think of any pictures or simple words that fit your message? Those pictures or simple words can translate into graphics for a TV story. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The pitch we created offered interviews discussing the importance of life insurance and why it’s vital for women to protect themselves for the future. Sounds like you could sleep right through it, right? But we offered more than just the interview. We had the client prepare graphs and bullet points with short information snippets showing the mortality rate of women versus men. The TV stations turned them into graphics and voila— it became a very powerful visual story that was successful for our client and the media.
Keep in mind too, that the morning, noon and evening newscasts are each geared towards a different audience. The early morning shows are usually watched by working adults and families getting ready for school. Notice how the news formats shift into more of a talk and lifestyle segment that’s sprinkled with news ‘updates’ after 8AM when most commuters have already left for work?
Saying Your Piece on Talk Radio
Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.
Because radio doesn’t require
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