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Casual Articles - Customer Referrals - Three Strategies for Increasing Them
Most of us know effective marketing is the result of consistent marketing efforts to target audiences, but it’s easy to forget about incorporating your logos (or branding) effectively. A few questions you want to ask before you start a massive marketing effort are: 1. Does my logo represent the services or products I’m trying to sell? 2. Is it appealing? 3. Is it easy to read?
Rule Two: Written follow-up communication also works well in stimulating referrals.
For some business people, it’s challenging to ask directly
Career Counselors“Understand that career counselors and recruiters offer two different services”Career counselors / coaches offer one on one session’s. They help answer the clients many questions of “How to make a successful career transition.” When you have been networking, answering ads, meeting with support groups but are not getting results than you might think a
Rule One: Ask your customers for referrals.
Oftentimes, the simplest techniques work the best. Back in my furniture days, when I had a good customer on the phone I would simply ask whether they knew a colleague who might be able to use our products. In one case, I got a referral that resulted in a $25,000 sale that would never have happened otherwise. First, without the referral, I never would have known that the person needed my product. Second, even if I knew about the person’s needs, I wouldn’t have closed the sale because I lacked the introduction from somebody my new customer knew and trusted.
Rule Two: Written follow-up communication also works well in stimulating referrals.
For some business people, it’s challenging to ask directly f
It never fails.The Ad Agency spends countless man-hours sweating over the fine details. Things that no one would ever notice are discussed, dissected, double-checked and then dutifully discarded for a "better" idea.Graphics are viewed upside-down and sideways. Letters are kerned in pixel widths. Font catalogues brimming with thousands of choices are scrutinized until the perfect
Rule One: Ask your customers for referrals.
Oftentimes, the simplest techniques work the best. Back in my furniture days, when I had a good customer on the phone I would simply ask whether they knew a colleague who might be able to use our products. In one case, I got a referral that resulted in a $25,000 sale that would never have happened otherwise. First, without the referral, I never would have known that the person needed my product. Second, even if I knew about the person’s needs, I wouldn’t have closed the sale because I lacked the introduction from somebody my new customer knew and trusted.
Rule Two: Written follow-up communication also works well in stimulating referrals.
For some business people, it’s challenging to ask directly
Did you ever wonder what happens to all that government equipment that is purchased each year by federal, state, and local governments? They don’t just throw it away! By law, all unused and out-dated equipment must be sold back to the public at a public auction! That’s right. Everything is available to you and I the American taxpayer. There are primarily two ways that the government does t
Rule Two: Written follow-up communication also works well in stimulating referrals.
For some business people, it’s challenging to ask directly
Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible. At the same time they may not be sure that trade show marketing is going to help their overall marketing effort. It is often a catch 22 bec
Rule Two: Written follow-up communication also works well in stimulating referrals.
For some business people, it’s challenging to ask directly
Most job search approaches are Ready! Fire! Aim!Don't do it. Do your company research FIRST.What happens in the real world is that most job searchers will throw a lot of resumes against the wall and see what sticks. We all know that job search is a numbers game. Since a certain percentage will fall our way, why not stack the deck up front and follow up with those that "stick"?
Rule Two: Written follow-up communication also works well in stimulating referrals.
For some business people, it’s challenging to ask directly for referrals. The fear of asking for a referral should be quickly overcome since you’re really not selling but offering your customer the opportunity to refer you, a qualified vendor who has proven ability, to solve the problem of a friend. Who wouldn’t want to help a friend solve a problem?
Fortunately, written communication can also be a very effective tool for generating referrals. A custom cabinet manufacturer I knew left a detailed survey with a self-addressed stamped envelope asking for detailed feedback on the just completed job and included a section where the customer could refer friends resulting in some excellent introductions that led to large sales.
Rule Three: Cultivate your key influencers.
Every business has a core group of customers who generate the largest number of referrals. Yet, how many businesses have active programs to reward these key influenc
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