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Casual Articles - Sex and Charisma - How to Write Copy that Uses it to Increase Your Sales
With outsourcing expected to switch to high gear in the coming years, many employees ask the question of how they can a) survive and b) succeed in this global competition with low-wage countries like India or China.Often people most concerned about outsourcing and global workforce competition are well educated. They worked hard to get where they are today and were hoping to have some sort of job security due to the level of education and training they have received. But the rules have changed – fast. Also - working hard and putting in a lot of over-time to please management is not enough anymore. Yet, here you are stuck in a job facing to be outsourced sooner or later
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses
Imagine if every morning when you awoke, there was a card table with a mound of jigsaw puzzle pieces on it. And your job every day was to put those pieces together to create a finished puzzle. And tomorrow morning when you awoke, there would be another new mound of pieces to add to today’s.Only, you have no idea what the final picture is supposed to look like, because they didn’t give you the box with the finished picture on it! How would you proceed? How would you know how far you had to go to get done? How would you know when you were done?This is life without a plan, life without a Preferred Future. And the law of this life is this: “If you don’t know why yo
One summer Sunday afternoon, four guys in their thirties were relaxing with a few beers watching the cricket at the local pub. They were having a great time "downing scooners", yelling out their own play-by-play commentary of the televised proceedings.
When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, "Hi fellas. Having a great time?", with a big smile and a flirtatious look. "Would any of you like to buy a can of the new X brand Bourbon?"
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses
A Centre of Influence is a fancy way of identifying people that have a hugely positive impact on your business. They often refer people and business to you, and are actively glowing about what you provide and how you provide it. Every business needs a couple of these gems, and once you have them, you should bend over backwards to make sure they continue to think positively about you.But how do you find and connect with these people? Here's an Action Plan that will help make things move faster.1. Let them know they are specialTell them they are a top client, and let them know about any special treatment or offers that entitles them to.2. Keep them
When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, "Hi fellas. Having a great time?", with a big smile and a flirtatious look. "Would any of you like to buy a can of the new X brand Bourbon?"
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses
Imagine you are a finance provider and you are approached with this proposal seeking investment:We are based in India and import cashew nuts. Sales last year were ?1.7m ($3m) on which we made a pre-tax profit of 1.31% of sales. We have a vision to become the first global, fully integrated supply chain manager for commodity agricultural products and food ingredients and we are seeking investment to enable us to realise that vision.Would you invest? - commodities, Indian, tiny profit margins - it would be very easy to decline the proposal wouldn't it?I was privileged recently to share a platform with Sunny Verghese, the very impressive CEO of Olam Inter
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses
The methods in which you set up a conference call vary between the different services you use, and what type of conference calling you are using. There are three main types of conference calls, all with different methods of set up.The most common conference call is reservationless conference calls. There is not much to set up with this type of call. You simply get a number and access code, as well as a separate access code for the other people that you want to participate in the conference call. All you need to do to during the set up conference call is call the number, enter your access code, and then have the other callers call in and use their own access code.<
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses
What would life look like if we stopped for just a moment and took a break from the pace of our daily lives and asked ourselves what we wanted? Would the response be, more of the same, less of the same, or perhaps, something completely different?Listening to the voice of our wise heart and the messages it offers is simple. However, we make it hard to “take” the time to be with our true selves. The precious insights we have about life can be discovered in challenging times, quiet times and joyful times. Dawn Brown, Author of That Perception Thing!, reminds us that we can learn through pain, or we can learn through joy. The secrets to igniting your passion for your ide
After the girls had gone and all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses from around the table were ...
"Nahh mate! Can't stomach it either. It's rubbish."
"Nahh, not me either."
"Nope. I'll stick with me beer."
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a product or service simply because you liked the person selling it NOT because it was the best product for your needs.
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the whole crowd stops and takes notice?
Someone who owns the room.
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