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  • Casual Articles - You Could Learn a Lot from a Fairy Godmother - How Disney Renewed my Faith in Loyalty and Marketing

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    er attended, I have to say, this is the one that I will always remember.

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    I recently was fortunate enough to sit in on a Disney Institute session on loyalty. Not knowing what to expect, I was shocked and delighted when a fairy godmother descended on the room (or rather burst through the doors) and began spouting off interesting information about Disney.

    Of all the meetings I have ever attended, I have to say, this is the one that I will always remember.

    B

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    lty. Not knowing what to expect, I was shocked and delighted when a fairy godmother descended on the room (or rather burst through the doors) and began spouting off interesting information about Disney.

    Of all the meetings I have ever attended, I have to say, this is the one that I will always remember.

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    ther descended on the room (or rather burst through the doors) and began spouting off interesting information about Disney.

    Of all the meetings I have ever attended, I have to say, this is the one that I will always remember.

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    g off interesting information about Disney.

    Of all the meetings I have ever attended, I have to say, this is the one that I will always remember.

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    er attended, I have to say, this is the one that I will always remember.

    But aside from all the “wing and bling” she spread around the room, I learned a lot about how Disney does marketing. My respect for the company has grown tenfold since the meeting.

    Here are some helpful tips I picked up:

    • Exceed customer expectations. If you’ve been to a Disney t

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