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Casual Articles - 5 Steps to a Live Marketing Plan
The world of antiques can be a fun and rewarding one to enter. If you are considering a career in dealing antiques, there are many types of people you will encounter and each of them have a different role to play. If you don't know much about antiques, here is an over view of the groups that antiquing is divided into.Traders: A trader is someone who doesn't
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing
Corporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what to get and how to gauge the effect of that giving in terms of benefits for the company are all important questions. When a company decides to give gifts it needs to be planned out as part of doing business, not just a last minute im
When I’m talking with business owners and marketing people I’m often asked,
“How do I plan my marketing? There are so many details.”
My answer is to keep it simple. But focus on the important stuff.
To make it easier, I’ve broken down the planning process into five key steps.
1. Identify the source/s of revenue.
I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).
2. Select suitable marketing tactics.
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing
Are you unemployed or been laid off? You are not alone if that is any comfort to you. Worldwide millions of people are in the same predicament as you are. Unemployment and lay offs are stark realities of the downsizing, reengineering, restructuring, and automation in a sluggish global economy where corporations are trying every trick in the book to reduce costs, i
My answer is to keep it simple. But focus on the important stuff.
To make it easier, I’ve broken down the planning process into five key steps.
1. Identify the source/s of revenue.
I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).
2. Select suitable marketing tactics.
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing
Customer Service is the big topic of discussion wherever you go!! It’s all about customer service and how you are treated in the business world.When you work in the customer service field for so many years you learn and you expect to be treated in a certain way and you expect to get superior service, which is not always the case. In your day to day duties you
I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).
2. Select suitable marketing tactics.
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing
This article is about getting your career on the right track. STOP reading NOW if you are not committed to succeed next year!You've seen the headlines. You've heard the reports and know that there are big shakeups in the employment market."If we don't change the direction we're going, we're going to end up where we're headed." —Chinese
2. Select suitable marketing tactics.
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing
. Are you keeping up with the pace of change? The pace of technology? The pace of your marketplace? The pace of your competition? The 2007 Dilemma is how much do you and your business have to change to keep pace? As a business owner you need to have information at your finger tips that help you make the best decisions.Planning for 2007 is a hands on process. Y
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing budget. These decisions also need to take into account the communication objectives for your business.
For example, if potential clients need to be educated about a new process or service you are offering, you might consider using a “staged” communication process. You could use email or direct mail as the first stage to get attention. Then follow it up with an offer of information (e.g. a white paper or case study) or a demonstration. The third stage would be to meet with all decision makers. This method moves prospects quickly into your sales process.
3. Plan your marketing tactics over the year.
No matter whether you plan by the financial year or by the calendar year, plan your marketing in 12-month
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