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Casual Articles - Activity Attracts
Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.The business and political excess of the last 10 years have taken some PR practitioners to
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-enga
The pharmaceutical industry is one of the most lucrative business sectors as evidenced by its $550 billion global industry revenue in 2004. As such, many careers have been developed to cater to the varying needs of the industry. One good example of such a career option is pharmaceutical sales, which is believed to be one of the most sought-after careers in the job market today.The r
Your busy-ness should include:
Being seen at industry or networking events.
Writing articles that get published – at least in your own newsletter.
Participating in industry meetings.
Participating in web-based discussion groups. Don’t just be a lurker on the list.
Getting out and meeting people, prospects and referral partners.
Having projects that you are working on, even if you are in-between client engagements.
Running surveys to find out more about your market space.
And more...
What I’m saying here is that you should have a planned approach for increasing your perceived level of “activity”. Your potential clients want you to be busy, because it implies that you are good at what you do. Plus it could mean you are one of the few hip, happening, and tuned-in professionals in your field.
Before you increase your activity, first understand who your market is. That’s right, you need to define your target audience. I know the concepts of “market segmentation” or “target market” or “ideal client” might sound pretty boring. But you really need to do this so you can…
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-enga
Do you know what is Googling? We hear and read that different people all over the world are Googling. It has become a house name. It is on TV already.Googling is an expression used to name the regular practice of search for things on the Internet. For example, if anyone is looking for a work at home based business opportunity; it goes to Google web page and search it there. And Goog
Participating in web-based discussion groups. Don’t just be a lurker on the list.
Getting out and meeting people, prospects and referral partners.
Having projects that you are working on, even if you are in-between client engagements.
Running surveys to find out more about your market space.
And more...
What I’m saying here is that you should have a planned approach for increasing your perceived level of “activity”. Your potential clients want you to be busy, because it implies that you are good at what you do. Plus it could mean you are one of the few hip, happening, and tuned-in professionals in your field.
Before you increase your activity, first understand who your market is. That’s right, you need to define your target audience. I know the concepts of “market segmentation” or “target market” or “ideal client” might sound pretty boring. But you really need to do this so you can…
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-enga
Many of us believe that the harder we work the more money we'll earn. This isn't true. In fact within reason the opposite is true.Let me give you an example. It's a fact that it's the poorest people in this world who work the hardest. Try working in a factory for 7 days a week at just a few cents an hour and you'll soon realise this.Take a look at any rich person you know or
And more...
What I’m saying here is that you should have a planned approach for increasing your perceived level of “activity”. Your potential clients want you to be busy, because it implies that you are good at what you do. Plus it could mean you are one of the few hip, happening, and tuned-in professionals in your field.
Before you increase your activity, first understand who your market is. That’s right, you need to define your target audience. I know the concepts of “market segmentation” or “target market” or “ideal client” might sound pretty boring. But you really need to do this so you can…
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-enga
What are the online paid surveys? Online paid surveys are simply surveys you can participate online. The beauty is that you get paid for participate those surveys. The surveys are taken online so you can have access to them from where ever you want. You can take the survey from home, work, the public library or any other place with Internet connecti
Before you increase your activity, first understand who your market is. That’s right, you need to define your target audience. I know the concepts of “market segmentation” or “target market” or “ideal client” might sound pretty boring. But you really need to do this so you can…
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-enga
Career motivation is a great thing to have and if you do not have it, you should work on getting it. You need motivation to get what you want in life and to have the best career that you can have. If you think that you are lacking in motivation, you need to work on it. There are a few tips that will help you get to where you need to be in your career motivation skills. There are a few s
Focus your efforts.
When you focus your efforts you can more easily create multiple points of contact with potential clients. This means you will accelerate the process of awareness-trust-engagement.
Too often I speak with service providers who are advertising widely, letter-box dropping, or mailing out offers to all and sundry. They’re working on the shotgun approach – which is so-called because the shot from the gun spreads very wide as it travels, and each pellet makes a very small impact.
But instead of using a shotgun, I say you should really try to be a marketing sniper. Pick your selected audience, and then find multiple opportunities to hit them with your message.
By increasing your level of perceived activity you will attract more clients. It works.
You might notice that I have described it as “perceived” activity. This is important, because what really matters is that you are seen to be busy and in-demand.
To achieve this you really will need to do something. So don’t get me wrong. I’m not saying that you should trick people into believing you are busy. But your activities must first be noticed in order to create an impression.
Evaluate your activities to ensure you are getting the best impact in return for your efforts.
Be careful to avoid:
Networking events that are not a
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