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Casual Articles - Marketers Beware, Brand Singletons Lonely and Pathetic At Your Peril
OK, through your Value Chain analysis you’ve discovered that a key component in your assembly instructions was discontinued. The yellow piece of paper that explained Step 13 in tricycle assembly was deleted; the attendant result was a huge up-
Marketers would be wise to sit up and take notice of this ever expanding market. However, they’ll n
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our da
U.S. singletons find themselves as the majority group. They are increasingly going solo, but it’s not because they’ve been dumped; far from it, for them, solo life is a fantastic alternative to the ball and chain or eventual divorce. And this group is a force to be reckoned with or a market waiting to be captured, depending on how you look at it.
Marketers would be wise to sit up and take notice of this ever expanding market. However, they’ll ne
Have you ever considered why lawyers have the biggest advertisements in the Yellow Pages? Well perhaps you should think on which advertisements do the best in the Yellow Pages and why. If you are an established business you do not need to adv
U.S. singletons find themselves as the majority group. They are increasingly going solo, but it’s not because they’ve been dumped; far from it, for them, solo life is a fantastic alternative to the ball and chain or eventual divorce. And this group is a force to be reckoned with or a market waiting to be captured, depending on how you look at it.
Marketers would be wise to sit up and take notice of this ever expanding market. However, they’ll n
Well-trained knowledge workers make a choice to work with your organization on a daily basis. But what if one day a large proportion of those employees never returned? Do you have a sense of the cost of the loss of their intellectual capital; t
Marketers would be wise to sit up and take notice of this ever expanding market. However, they’ll n
Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. However, being too attached to what is deemed your individual style, will l
Marketers would be wise to sit up and take notice of this ever expanding market. However, they’ll n
At the end of the third job interview, Helene was told by the hiring manager, “Congratulations, I am going to recommend you for the position. Expect a call from HR.” Helene breathed a sigh of relief because her job search of six months was fina
Marketers would be wise to sit up and take notice of this ever expanding market. However, they’ll need to beware, this group isn’t interested in tired old marketing ideas that depict an old fashioned ideal of how life should be. Instead, they’re tantalised by marketing strategies which realistically depict the unmarried lifestyle, as happy, carefree and a positive choice.
Several trends have converged to create this ‘solo’ phenomenon and make singles the majority group. Adults are marrying later, or not at all, divorce rates remain high, and increasing numbers of adults live together without exchanging marriage vows.
The most significant unmarried sub-group has children, 89.6 million
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