e way of pre-qualifying the publication is to send for a sample copy. Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman, PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell theWriting Effective Copy

Never try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don't have enough room to tell people everything they need to know to entice them to order.

Instead, you need to employ the "Two-Step" method of advertising. Request the reader to send you $1 or 4 first-class postage stamps for more information. When they respond, you will send them a brochure, flyer, order form and cover letter so they can place an order for the real product.

Now that pricing is out of the way lets talk about writing your ad copy. The best way to learn how is to read the ads other people have written. Don't copy them word-for-word, but use them as a guideline to write your own ads. Once you get the hang of it, you'll be writing effective ad copy just as well as the pros.

Here's an example of an ad you could use to sell automobile wax: Free information on the best wax available on the market. If you care about the lasting beauty of your vehicle, send $1 for complete details to (your name and address.)

Advertising in the Right Publication

Even if you make and sell the best candy in the world, you probably couldn't sell very much of it to people who are diabetics. The same goes for selling race car parts to women or dentures to teenagers.

Although this may sound a little silly and you think it is only common sense to know this -- people will often overlook this fact when choosing the publication they will be advertising in. Instead, they will look for the lowest price for the amount of circulation they receive. Unfortunately, this does not work out.

Even though you need to look for good deals that make it easy on your pocketbook, you will be throwing money away if you don't pre-qualify the publication you choose.

One way of pre-qualifying the publication is to send for a sample copy. Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman, PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell them

cover letter so they can place an order for the real product.

Now that pricing is out of the way lets talk about writing your ad copy. The best way to learn how is to read the ads other people have written. Don't copy them word-for-word, but use them as a guideline to write your own ads. Once you get the hang of it, you'll be writing effective ad copy just as well as the pros.

Here's an example of an ad you could use to sell automobile wax: Free information on the best wax available on the market. If you care about the lasting beauty of your vehicle, send $1 for complete details to (your name and address.)

Advertising in the Right Publication

Even if you make and sell the best candy in the world, you probably couldn't sell very much of it to people who are diabetics. The same goes for selling race car parts to women or dentures to teenagers.

Although this may sound a little silly and you think it is only common sense to know this -- people will often overlook this fact when choosing the publication they will be advertising in. Instead, they will look for the lowest price for the amount of circulation they receive. Unfortunately, this does not work out.

Even though you need to look for good deals that make it easy on your pocketbook, you will be throwing money away if you don't pre-qualify the publication you choose.

One way of pre-qualifying the publication is to send for a sample copy. Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman, PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell the

information on the best wax available on the market. If you care about the lasting beauty of your vehicle, send $1 for complete details to (your name and address.)

Advertising in the Right Publication

Even if you make and sell the best candy in the world, you probably couldn't sell very much of it to people who are diabetics. The same goes for selling race car parts to women or dentures to teenagers.

Although this may sound a little silly and you think it is only common sense to know this -- people will often overlook this fact when choosing the publication they will be advertising in. Instead, they will look for the lowest price for the amount of circulation they receive. Unfortunately, this does not work out.

Even though you need to look for good deals that make it easy on your pocketbook, you will be throwing money away if you don't pre-qualify the publication you choose.

One way of pre-qualifying the publication is to send for a sample copy. Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman, PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell the

and you think it is only common sense to know this -- people will often overlook this fact when choosing the publication they will be advertising in. Instead, they will look for the lowest price for the amount of circulation they receive. Unfortunately, this does not work out.

Even though you need to look for good deals that make it easy on your pocketbook, you will be throwing money away if you don't pre-qualify the publication you choose.

One way of pre-qualifying the publication is to send for a sample copy. Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman, PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell the

e way of pre-qualifying the publication is to send for a sample copy. Most publishers will send them to you free of charge for the asking. If you don't know of any mail order publications, just write to Glenn Bridgeman, PO Box 10150, Terra Bella CA 93270 or William Lee, Rt 1, Box 10790, Madisonville TN 37354 and ask them to send you some. (Be sure to enclose $1 or 4 first-class postage stamps in with your request to offset postage costs.) If you tell them you are new to mail order and are interested in publications to advertise in, you certainly will find the $1 you spent is well worth the effort because both of these publishers are very reputable, honest and helpful.

Study the publication to see what other people are advertising and how they are advertising it. Contact some of the people who sell items similar to your own with the hope of networking with them. You would be surprised how much free publicity you can get just from corresponding, calling and networking with others.

Once you locate a publication you want to advertise in, give it a try for 3 months. If you don't get any response or only a few orders, try another publication. There are millions of them and eventually you will hit the right target market that will be interested in what you have to sell.

Don't Stop with One Publication

just because you locate the target market of people who are interested in purchasing your product there is no reason you can't advertise in more than one publication. In fact -- if you don't, your ad will become stale. If the same people continue to see your ad every month they will probably get tired of looking at it. Besides, if they wanted the product they would have ordered it by now. Don't tire them out! Alternate different size ads and get rid of ones that don't work well.

Leave your ad running as long as it brings in orders for you but also advertise in 5, 10, 20 or 50 other publications also to generate a steady stream of orders and to reach more people.

Key Your Ads

many beginners in mail order never keys their ads so they know what publication people saw their ads in. In fact, I personally never did this myself and ended up losing a lot of money. So please don't make the same mistake I did.

Keying your ads means