* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic s

* Why even the highest priced or lowest quality products sometimes outsell their competitors’?

* Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?

* Why some brands have a devoted cult-like following while others have zero loyalty?

A new field called NeuroMarketing – combining neuroscience, marketing and technology – has generated a buzz across every industry and every business sector. Let’s look at how the latest findings can help you convert more prospects to customers and create life-long loyalty and raving fans.

NeuroMarketing: Is It The Key To Unlocking Your Customer’s Brain?

In traditional marketing, we are told … “follow the proven formula of compelling headlines, benefits, satisfaction guarantee and a call to action, and your sales will skyrocket.” Yet, even top marketers can attest that successful campaigns are a “hit or miss” proposition to find those that generate big sales.

Until now …

Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:

“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic s

NeuroMarketing: Is It The Key To Unlocking Your Customer’s Brain?

In traditional marketing, we are told … “follow the proven formula of compelling headlines, benefits, satisfaction guarantee and a call to action, and your sales will skyrocket.” Yet, even top marketers can attest that successful campaigns are a “hit or miss” proposition to find those that generate big sales.

Until now …

Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:

“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic s

Until now …

Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:

“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic s

Let’s take a look at the underlying reason why … the architecture of our brain.

Will The Real Decision Maker (In Your Brain) Please Stand Up?

According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic s

* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.

* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.

* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.

While neuromarketing is still a young field with many unanswered questions, one finding is clear.

The reptilian, or “old,” brain drives your customers’ buying decisions.

According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …

“The reptilian always wins. I don’t care what you tell me intellectually. Why? Because the reptilian always wins.”

To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” A “cortex” message – such as “Buy my product because it is 20% cheaper” – doesn’t buy customer loyalty. It all comes down to who triggers the first reptilian reaction. That’s why Coke, after all these years, continues to dominate the market.

The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys

Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.

1. The old brain is driven by emotions.

Our old brain operates on autopilot – ie., a stimulus response mechanism. Emotions are automatic responses to sensory stimuli. The smell of coffee, the sound of the ocean, t