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Casual Articles - The Question Isn't - Are There Alternatives To Advertising-Marketing
Whenever a company becomes dominant in its sector, many of its competitors cry foul. In a free economy that company has more than likely reached this position because it has simply outperformed its rivals. Good luck, I say. Although it goes against the grain, I recognise that there would come a point - a point, that is, when dominance turns to monopoly - when the authorities may need to clip the wings of such a successful company. However, this must surely be a last resort
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one
Creating and maintaining customers is the key to success in the $460 billion dollar hospitality industry.One way to create and maintain customers is to offer hospitality promotional products. They are a cost-effective medium that say, “We appreciate your business.” Customers want high levels of service and the hospitality industry is all about service – quality service to its customers.When choosing a hospitality promotional product you need to think abou
One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opinion as to why advertising is under severe questioning.
Here are just two examples of ChiefSpeak:
"TV under pressure", says Accountant turned Adman, Sir Martin Sorrell. However he goes on to say, "Television is under pressure at the moment from the Internet…but predictions of a depression have gone too far. Television advertising is not going to disappear. It still has the pulling power, but the balance will switch".
I wonder if he tells that to his Client, Guinness?
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOptimedia attended "Media 360 Conference" in Wales recently. In a long letter in MediaWeek, he said, among other things, "But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to "Change before you are dead".
"Digital is just media, while new, it follows the old rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one C
Creativity in companies has resulted in innovative breakthroughs that vastly improve people’s lives while growing business profits.1st Example: Airports became a lot busier after someone created airplanes. Before that, people just sat around airports reading newspapers while drinking coffee and wondering how they could travel to another city.2nd Example: Bowling became much more popular after some creative soul came up with the idea of putting pins at the end
"TV under pressure", says Accountant turned Adman, Sir Martin Sorrell. However he goes on to say, "Television is under pressure at the moment from the Internet…but predictions of a depression have gone too far. Television advertising is not going to disappear. It still has the pulling power, but the balance will switch".
I wonder if he tells that to his Client, Guinness?
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOptimedia attended "Media 360 Conference" in Wales recently. In a long letter in MediaWeek, he said, among other things, "But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to "Change before you are dead".
"Digital is just media, while new, it follows the old rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one
Now that you have defined where you are and where you want to be as well as what you are willing to do to get there, you now have to get real about things that might hold you back from getting what you want and create a strategy for handling them.Zig Ziglar, a well known speaker and wildly successful businessman, has spoken to thousands of people about goals and how to clarify and achieve them. One of the greatest tips he offered is that some of your goals must be long
I wonder if he tells that to his Client, Guinness?
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOptimedia attended "Media 360 Conference" in Wales recently. In a long letter in MediaWeek, he said, among other things, "But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to "Change before you are dead".
"Digital is just media, while new, it follows the old rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one
A Chief Financial Officer looked at the Marketing Knowledge Mentor standing next to her in the elevator and stated, "You work with those product managers in marketing on the second floor. They don't build anything, they don't sell anything and they spend all our money! So the big question is why do we need product management or marketing at all?” That is the business perspective many people have of product or brand management in Marketing!There are many business artic
"Digital is just media, while new, it follows the old rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one
Electronic Document Management has been widely accepted as the practice of creating and storing documents. What lacks common acceptance is the need to retrieve, archive and sort documents as per requirements. With real estate costs climbing feverishly, and businesses process becoming more and more complex and demanding, the need to implement an integrated electronic document managementsystem is growing by the day. Realizing this opportunity, several global software ven
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one Client even said that?
'Cos. he really needs to know!
And certainly his high powered executives should be telling him the meaning of the word "communication" assuming, that is, they themselves really know.
"London 2012 – It is a puerile mess, an artistic flop, a commercial scandal"!
I must admit that I debated over including this in this article then I thought "What the hell…we need desperately to hammer home the point that advertising is failing us all, all it has become is a brand tax and a despoiler of the existing media scene".
After all who needs advertising if the basics are wrong?
So what is The Times of London talking about, Advertising or the logo design for the 2012 Olympics?
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness of most advertising and commercial design thinking.
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification for this dreadful design reads thus: "The new emblem is dynamic, modern and flexible reflecting a bra
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