y of consumers, very little. Surveys show that 70% of ‘spam’ (email that you did not request) goes unread. That means at least 70% of net users did not open them email, did not read through it, and did not click on the link to the sales page. This article will discuss the alternative to unsolicited email: opt-in lists.

In online commerce, getting your product to the right buyer is absolutely vital. But what kind of customer do you want? Do you want to reach every potential lead on the internet? Do you want to flood email

If you are interested in starting an online store, you are not alone. Working from home and selling products online is a popular source of income these days. And, when done correctly, can be a very lucrative source of income, as well.

As with any business, you will need to cover all the legal ground before starting an online store. This includes matters such as taxes and it is recommended that you speak with a professional in the tax field.

If you already know what you want to sell (perhaps it is your beautiful handcrafted jewelry or special pottery) then there are a few aspects of starting an online store that you’ll need to look at. First and foremost, you need a professional, reliable website hosting provider. Check that the provider you choose allows you to secure your online store website with SSL certificates. This will identify you as a legit website and protect the personal information of your customers—something very important to customers as they will be entering confidential information such as credit card numbers, addresses, phone numbers, etc.

Also, make sure the website for your online store has a secure, user friendly merchant account, shopping cart, and payment gateway. And once the orders are placed, you will need a reliable shipping carrier to get your product to the customer.

Maybe you are intrigued by the idea of starting an online store, but you are not sure what you want to sell. If this is the case, check out CafePress (www.cafepress.com). This site provides you with your own free online shop, the chance to design your own products to sell, and manages everything from payments (both from the customers and to you!) to shipping to customer service.

Starting an online store requires many of the same steps as opening your own shop down the street and it should be treated as such. Remember to be professional, take all precautions, and soon you will build a steady, faithful customer base for your online store!

Using Opt-in lists and Smart Marketing

How much time do you spend reading unsolicited email? If you are like the majority of consumers, very little. Surveys show that 70% of ‘spam’ (email that you did not request) goes unread. That means at least 70% of net users did not open them email, did not read through it, and did not click on the link to the sales page. This article will discuss the alternative to unsolicited email: opt-in lists.

In online commerce, getting your product to the right buyer is absolutely vital. But what kind of customer do you want? Do you want to reach every potential lead on the internet? Do you want to flood email

dcrafted jewelry or special pottery) then there are a few aspects of starting an online store that you’ll need to look at. First and foremost, you need a professional, reliable website hosting provider. Check that the provider you choose allows you to secure your online store website with SSL certificates. This will identify you as a legit website and protect the personal information of your customers—something very important to customers as they will be entering confidential information such as credit card numbers, addresses, phone numbers, etc.

Also, make sure the website for your online store has a secure, user friendly merchant account, shopping cart, and payment gateway. And once the orders are placed, you will need a reliable shipping carrier to get your product to the customer.

Maybe you are intrigued by the idea of starting an online store, but you are not sure what you want to sell. If this is the case, check out CafePress (www.cafepress.com). This site provides you with your own free online shop, the chance to design your own products to sell, and manages everything from payments (both from the customers and to you!) to shipping to customer service.

Starting an online store requires many of the same steps as opening your own shop down the street and it should be treated as such. Remember to be professional, take all precautions, and soon you will build a steady, faithful customer base for your online store!

Using Opt-in lists and Smart Marketing

How much time do you spend reading unsolicited email? If you are like the majority of consumers, very little. Surveys show that 70% of ‘spam’ (email that you did not request) goes unread. That means at least 70% of net users did not open them email, did not read through it, and did not click on the link to the sales page. This article will discuss the alternative to unsolicited email: opt-in lists.

In online commerce, getting your product to the right buyer is absolutely vital. But what kind of customer do you want? Do you want to reach every potential lead on the internet? Do you want to flood email

phone numbers, etc.

Also, make sure the website for your online store has a secure, user friendly merchant account, shopping cart, and payment gateway. And once the orders are placed, you will need a reliable shipping carrier to get your product to the customer.

Maybe you are intrigued by the idea of starting an online store, but you are not sure what you want to sell. If this is the case, check out CafePress (www.cafepress.com). This site provides you with your own free online shop, the chance to design your own products to sell, and manages everything from payments (both from the customers and to you!) to shipping to customer service.

Starting an online store requires many of the same steps as opening your own shop down the street and it should be treated as such. Remember to be professional, take all precautions, and soon you will build a steady, faithful customer base for your online store!

Using Opt-in lists and Smart Marketing

How much time do you spend reading unsolicited email? If you are like the majority of consumers, very little. Surveys show that 70% of ‘spam’ (email that you did not request) goes unread. That means at least 70% of net users did not open them email, did not read through it, and did not click on the link to the sales page. This article will discuss the alternative to unsolicited email: opt-in lists.

In online commerce, getting your product to the right buyer is absolutely vital. But what kind of customer do you want? Do you want to reach every potential lead on the internet? Do you want to flood email

roducts to sell, and manages everything from payments (both from the customers and to you!) to shipping to customer service.

Starting an online store requires many of the same steps as opening your own shop down the street and it should be treated as such. Remember to be professional, take all precautions, and soon you will build a steady, faithful customer base for your online store!

Using Opt-in lists and Smart Marketing

How much time do you spend reading unsolicited email? If you are like the majority of consumers, very little. Surveys show that 70% of ‘spam’ (email that you did not request) goes unread. That means at least 70% of net users did not open them email, did not read through it, and did not click on the link to the sales page. This article will discuss the alternative to unsolicited email: opt-in lists.

In online commerce, getting your product to the right buyer is absolutely vital. But what kind of customer do you want? Do you want to reach every potential lead on the internet? Do you want to flood email

y of consumers, very little. Surveys show that 70% of ‘spam’ (email that you did not request) goes unread. That means at least 70% of net users did not open them email, did not read through it, and did not click on the link to the sales page. This article will discuss the alternative to unsolicited email: opt-in lists.

In online commerce, getting your product to the right buyer is absolutely vital. But what kind of customer do you want? Do you want to reach every potential lead on the internet? Do you want to flood email in-boxes around the world with your products? Or do you want to find the best match for your products? Opt-in lists are an excellent way for you to reach that special customer with your goods and services.

Not all lists are the same, so beware. Opt-in lists are not randomly generated lists that allow merchants to spam customers. Opt-in lists are populated by people who have agreed to receive email from specific types of marketers. If you go to a gardening web-site and sign up for their mail list, you have opted in. If you allow this site to share your email with other gardening sites, you have opted in again. Net consumers frequently share their email in this way, and are usually very happy to do so. It is a simple and effective way to get offers and information from not just one vendor, but many, and most consumers welcome these emails.

There are two basic types of opt-in lists. The first is collected by the merchant herself from her own page, and can be as simple as an email link stating that you, the merchant, will send occasional information to your customers. The people who click this button want you to write them, and they are by far the most likely to buy from you again. The second type is a list purchased from a reputable researcher, a list compiled from willing buyers who have expressed an interest in your product or a similar item. Remember, however, that the key distinction is that the email addresses on both of these lists were willingly shared by their owners.

One of your goals as a work-at-home businessperson is to put your products into the hands of the people most likely to buy it. You’ve written stellar sales copy, and your product is unique and highly desirable, so why waste your time and effort trying to reach people who have shown no interest in it? Random email lists have response rates as low as 1%, and some lists never generate a ‘click-through’ to your site. Purchased opt-in lists, on the other hand, can generate a 10% visit rate, or higher. It makes good business sense to reach the right people with opt-in lists.