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Casual Articles - Information Marketing - How to Get Clients to Pick Up the Phone and Call You
"In order to succeed, your desire for success should be greater than your fear of failure." Bill CosbyThe word "failure" has so many negative connotations - and in fact, there are many negative things about failing to accomplish something that you set out to do.However, failure has an "up" side.Failure is a lesson to be learned, not an indication that you can't succeed. If you do some research on the most successful people in the world, you'll find that their career
How many times have you sat in a conference room listening to your fearless leader drone on about one initiative or another and you wonder who put this bozo in charge? How many times have you walked by the guy who is perched up at his desk gloating over his latest promotion and you think someone put this bozo in charge?Well, you are not alone. Many people who work in organizations where the hierarchy is very organized can pick out quite a few characters who they thi
Information marketing techniques involve a completely different way of thinking. It’s centred on ‘giving’ not ‘getting’. It’s a powerful way of bui
“99% of advertising doesn’t sell a thing.”Sounds like something a local real estate agent might say after paying for yet another ad that didn’t produce, right?You might be surprised to learn that the quote actually belongs to David Ogilvy, legendary founder of one of the world’s largest and most successful advertising agencies.Yikes – if a man regarded as a giant in the ad industry is so negative about advertising’s success rate, how should you feel?The Ba
Information marketing techniques involve a completely different way of thinking. It’s centred on ‘giving’ not ‘getting’. It’s a powerful way of bu
What ever happened to employee loyalty? You know the type: people who went to work for a company at a young age and then stayed there throughout their entire career. I am sorry to report that those days are long gone. The mantra has become to stay with a company for three years and then move on. In fact, today if you haven't changed jobs several times throughout your profession it’s considered a detriment to your career.One of the biggest problems in corporate America today is wh
"Grass-roots change presents senior managers with a paradox: directing a 'nondirective' change process. The most effective senior managers in our study recognized their limited power to mandate corporate renewal from the top. Instead, they defined their roles as creating a climate for change, then spreading the lessons of both successes and failures. Put another way, they specified the general direction in which the company should move without insisting on the specific solutions." — Mic
We are probably all aware at this point in our lives that many illegal aliens work at carwashes and even with the pretend crack down on illegal immigration and the outrage of citizens in the United States of America it is obvious that nothing has changed at the carwashes, they are still hiring illegal aliens.This has been going on for decades and having been in the carwash industry myself, I was always completely appalled by these violations our competition was committing against
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