ble when your prospective client picks up the phone or fires up the keyboard. And if the paper or magazine has a sufficiently high circulation across all levels of the city's population--young, old, professional, non-professional--then your advertisement can reach people whYou might be wondering what all the talk about business cards is about.

Why should you have one?

A business card, in the simplest possible terms, is a portable advertisement, targeted only to the people who can make the most difference in terms of your business's success or failure.

To see why business cards can make such a difference in the health of your business, think about the classic methods of advertising. Each of them has significant advantages, too--but each also carries a significant disadvantage.

For example, take mass media advertising. Most local independent newspapers carry advertising for local businesses, as do magazines and the larger city papers. Print advertising has the advantage of carrying a great deal of information, and of reaching a wide audience. In even a fairly small ad--say two inches by two inches of page space--a creative graphic artist can include contact information, some details on exactly what services the business provides, and even a catchy slogan or piece of artwork to give the business an identity and to make it memorable when your prospective client picks up the phone or fires up the keyboard. And if the paper or magazine has a sufficiently high circulation across all levels of the city's population--young, old, professional, non-professional--then your advertisement can reach people who

success or failure.

To see why business cards can make such a difference in the health of your business, think about the classic methods of advertising. Each of them has significant advantages, too--but each also carries a significant disadvantage.

For example, take mass media advertising. Most local independent newspapers carry advertising for local businesses, as do magazines and the larger city papers. Print advertising has the advantage of carrying a great deal of information, and of reaching a wide audience. In even a fairly small ad--say two inches by two inches of page space--a creative graphic artist can include contact information, some details on exactly what services the business provides, and even a catchy slogan or piece of artwork to give the business an identity and to make it memorable when your prospective client picks up the phone or fires up the keyboard. And if the paper or magazine has a sufficiently high circulation across all levels of the city's population--young, old, professional, non-professional--then your advertisement can reach people wh

take mass media advertising. Most local independent newspapers carry advertising for local businesses, as do magazines and the larger city papers. Print advertising has the advantage of carrying a great deal of information, and of reaching a wide audience. In even a fairly small ad--say two inches by two inches of page space--a creative graphic artist can include contact information, some details on exactly what services the business provides, and even a catchy slogan or piece of artwork to give the business an identity and to make it memorable when your prospective client picks up the phone or fires up the keyboard. And if the paper or magazine has a sufficiently high circulation across all levels of the city's population--young, old, professional, non-professional--then your advertisement can reach people why small ad--say two inches by two inches of page space--a creative graphic artist can include contact information, some details on exactly what services the business provides, and even a catchy slogan or piece of artwork to give the business an identity and to make it memorable when your prospective client picks up the phone or fires up the keyboard. And if the paper or magazine has a sufficiently high circulation across all levels of the city's population--young, old, professional, non-professional--then your advertisement can reach people whble when your prospective client picks up the phone or fires up the keyboard. And if the paper or magazine has a sufficiently high circulation across all levels of the city's population--young, old, professional, non-professional--then your advertisement can reach people whom you otherwise wouldn't be able to meet, people who might have a strong need for exactly what you're providing.

However, print advertising also carries with it several major disadvantages, not least of which is price. Although advertising in small-circulation specialty papers is comparatively cheap (maybe $100 for a sixteenth-of-a-page ad, or even a half-page), there's a tradeoff in terms of potential audience and their willingness to use your services. For larger papers or high-circulation magazines, the price of advertising can climb, in some cases even into the thousand-dollar range.