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    Jan Verhoeff: Brand Your Market
    Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.Brand your mark
    on for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

    During lunch, our expert was sharing examples of attorney's who operated outside the ethical standards of the industry and thus, found themselves in hot water with the Bar in the

    Business Dress for Women: Making Impact
    Buying a suit can be an important investment when you are trying to improve your look for business or career advancement. Wearing a standard off-the rack suit for business or a job interview does not always mean success. Fit is very important. The outfit may be great but if it does not accentuate your positive features or is not the right color, you will not look as good as you can.Start by
    A couple of months ago, I was invited to speak at the Arizona State Bar for a of continuing education event. This most respected speaking engagement was the result of a referral from Chip Lambert of Network2networth.com - a profound speaker and business man with a surly sarcastic edge that qualifies him to be a friend as well as a colleague.

    A few weeks before the actual event, our hosts from the State Bar graciously invited the speakers to a private luncheon at the Biltmore Embassy Suites. For this special occasion, I pulled out my best conservative navy suit, wore understated jewelry and wiggled into my trusty Spanx to smooth my middle and lift my ass, in order to feel the utmost professional for a couple of hours of socializing with those who interpret the law for a living.

    One of the other speakers and luncheon guests was a polished and confident ethics expert. This expert could recite the ethics with as much passion and conviction as a televangelist quoting scripture to heal the sick and drive donations. In short, she was the attorney's attorney, the go-to person for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

    During lunch, our expert was sharing examples of attorney's who operated outside the ethical standards of the industry and thus, found themselves in hot water with the Bar in thei

    Tips On Re-Entering The Workforce
    Re-entering the work force after a long hiatus gets you into a spot tighter than would otherwise be. Your apprehension is not entirely without reason. There will soon be complex questions staring you in the eye concerning your adaptability after a long time off from the workforce. This situation applies equally to both women and men. You have to sharpen skills you probably lost or acquire new skills
    rcastic edge that qualifies him to be a friend as well as a colleague.

    A few weeks before the actual event, our hosts from the State Bar graciously invited the speakers to a private luncheon at the Biltmore Embassy Suites. For this special occasion, I pulled out my best conservative navy suit, wore understated jewelry and wiggled into my trusty Spanx to smooth my middle and lift my ass, in order to feel the utmost professional for a couple of hours of socializing with those who interpret the law for a living.

    One of the other speakers and luncheon guests was a polished and confident ethics expert. This expert could recite the ethics with as much passion and conviction as a televangelist quoting scripture to heal the sick and drive donations. In short, she was the attorney's attorney, the go-to person for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

    During lunch, our expert was sharing examples of attorney's who operated outside the ethical standards of the industry and thus, found themselves in hot water with the Bar in the

    Are You Busy Living or Dying?
    If you are not busy living, then you must be busy dying. Most of us do this subconsciously and are unaware of which side of this equation we reside on. It must follow then that if you have lots of money, you are probably busy living and living well. Everybody wants more money. But is it the money itself or is it the freedom it buys? Lots of money = lots of freedom.On the opposite side ar
    st conservative navy suit, wore understated jewelry and wiggled into my trusty Spanx to smooth my middle and lift my ass, in order to feel the utmost professional for a couple of hours of socializing with those who interpret the law for a living.

    One of the other speakers and luncheon guests was a polished and confident ethics expert. This expert could recite the ethics with as much passion and conviction as a televangelist quoting scripture to heal the sick and drive donations. In short, she was the attorney's attorney, the go-to person for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

    During lunch, our expert was sharing examples of attorney's who operated outside the ethical standards of the industry and thus, found themselves in hot water with the Bar in the

    Professional Conduct on the Job
    Professional conduct starts before you enter the employer’s door. It starts before you begin to look for a job. It starts with you – your attitude.How you interact with other people can make the difference between enjoying your work or hating it. There are some basic tenets of conduct on the job that will provide you with a basis for behavior.Here are three for your perusal.Fir
    akers and luncheon guests was a polished and confident ethics expert. This expert could recite the ethics with as much passion and conviction as a televangelist quoting scripture to heal the sick and drive donations. In short, she was the attorney's attorney, the go-to person for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

    During lunch, our expert was sharing examples of attorney's who operated outside the ethical standards of the industry and thus, found themselves in hot water with the Bar in the

    The Seven C's: Partnership Danger Signs - The 4th C: Cumulative Money Problems
    A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 4th C: CUMULATIVE MONEY PROBLEMSConflicts over money are very high on the list of reasons that 70% of business partnerships fail. I'm not referring necessarily to lack of money. The damage to business partnerships stem from the fact that each of us have different attitudes about mo
    on for lawyers with concerns around ethics, conflicts of interest or gray legal matters.

    During lunch, our expert was sharing examples of attorney's who operated outside the ethical standards of the industry and thus, found themselves in hot water with the Bar in their respective states. As the details of each story unfolded, we shook our heads as if to say "how foolish, any moron could see that was an ethics violation."

    Then our ethics expert graced us with a story of a criminal defense attorney in New York who printed a picture of a naked woman on the back of his business cards. The NY attorney wanted to encourage inmates (ie, his target market) to pass his card around to others who found themselves in the unfortunate position of being incarcerated. Before she could wrap up the story and the rest of us could give the knowing head shake, I was so moved by the creative genius of the NY attorney and blurted out. . ."Oh My God, that is Brilliant!!! "

    (Here's a little tip for future reference, if you ever want to score points with an ethics attorney, avoid making any comments to imply you condone nudity as a marketing ploy.)

    Despite the looks of disapproval and tension at the table, I stand by my outburst! A naked woman on the back of a criminal defense attorney's card is a brilliant marketing move. It was not so brilliant in

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