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Casual Articles - Yes, You Must Self-Market
Knowing who's who, where, what and when - 10 Tips for Good Customer Relationship Management Use “I” statements, such as “I have ten years of experience as a nurse manager and therefore ...”or “I feel slighted that my proposal was not considered more seriously at our meeting....” “I” statements protect you from accusing others and allow you to project your point of view more confidently.I have been serving customers, guests, clients, friends and family for over 23 years. Serving customers has brought me more and more into the realm of technology where I have been blown away by what I can buy to help me "manage" those relationships better, more effectively, faster.With new Customer Relationship Management (CRM) technology I can cross reference data until my imagination becomes tired, extract a myriad of reports, know in detail who is saying what to whom and when in my organization. In different organizations I have seen staff spend hours and hours typing up phone calls, meetings and other interactions - I have also seen these system unused, these entries unread. As much as organizations like to believe their CRM software will keep their staff informed in reality people like to talk to people about people. This is why I see a return to human customer relationship management, the return of the Relationship Manager - the point of contact for the customer and the organization.23 years ago, as a student, I started out working with a famous hotel chain and they taught me something very valuable - good customer relationship management. Now this was never based on needing to know everything about the guest in fact respect for privacy was always a priority, no, good customer relationship management was about the human touch, the relationship between the customer and me.10 Good Customer Relationship Management TipsRespect your customer and that means respecting their right for you not to know everything about them. Show genuine interest and learn to actively listen, aim to always help. Trust is everythi 2. Timing often determines outcome. Ask yourself the question, “Can this person give me their undivided attention now”? If you want to meet with someone, ask them when it’s convenient. Also, think about where you can meet that is most conducive to the conversation at hand. Mutuality and consideration work for both parties here. 3. Maintain good eye contact and a confident posture when you are talking about yourself. You want your message to be believable on all levels. 4. Present only one goal at a time. If you want to become a department manager and eventually chief financial officer, advocate for the department manager position with a focus on financial responsibilities for now. People get confused if you overload them with too many ideas. The essence of assertiveness is simplicity. 5. You also want your goal to be consistent. There’s an assertive technique called the broken record where you repeat over and over Procedures For Incorporating In Illinois Most of us were taught as children not to draw attention to ourselves, show off, or even talk about ourselves. In addition, there are all sorts of negative stereotypes about sales and marketing people as being pushy, intrusive, obnoxious, and dishonest. Also, we can all recall being trapped with people who dominate conversations and brag incessantly about how wonderful they are. No wonder that the idea of self-promotion may evoke some discomfort. So, before you tackle the career management strategy of self- marketing, you need to develop a comfortable style that suits your personality. Self-marketing is actually assertiveness about who you are, what you want, and how your abilities can benefit others.Procedures for incorporating in Illinois are very simple and can be done easily, or by seeking legal help. As there are numerous benefits, people are choosing to incorporate their new business ventures more readily.Steps for Incorporating In Illinois:It is best if an attorney is hired to guide you through the process of selecting the right legal structure for your business. It could be a C, S, Closed, professional, or non-profit corporation.Selecting the right name is the next crucial step for incorporating your company. The name has to neither be original and not a duplicate of any other registered business nor be in the list of reserved names. Care should be taken to ensure that the name selected does not state or imply that the corporation is authorized to carry out business in insurance, assurance, indemnity, the acceptance of savings deposits, banking or as a corporate fiduciary unless authorized by the proper state agency to do so. And the name must contain the words “trust,” “pawners,” or “cooperative” if indeed it does engage in any such business. The corporation has to conduct business only under the registered name and it must end in the words or abbreviations of the words “Incorporated,” “Corporation,” “Company,” or “Limited.”There must be a minimum of one incorporator and they may be natural persons above 18 years or be another corporation. They have to file the articles of incorporation with the Secretary of State of Illinois and pay a fee of $175. The state will process them within 20 business days.The articles must contain additional documents providing: Names and addresses of the incorporators. Statement of purpose. Why is self-marketing a critical skill? Nadia learned its importance the hard way. Nadia secretly wanted to become manager of her department at a retail store. No one ever asked her if she had any career development goals, so she never mentioned her aspiration to her bosses. She mistakenly believed that if she worked harder than anyone else, management would surely promote her. Finally, it looked like she could have her chance; her department manager relocated to another store. She waited to be asked and was shocked when her boss announced that Donald, her new co-worker, got the job. When she stammered out her disappointment, her boss responded by saying, “I never even thought of you for the job. Donald asked for it.” Part of self-marketing is knowing your goals and advocating for them. Perhaps if Nadia had collaborated with her boss and worked to enhance her management experience, the job would have been hers. After you have written down your goals (what you want), then you need to assess what it is you have to offer and who wants it. Jessie, a systems analyst, wanted to transition from a full-time corporate job to her own business as a consultant. She did a survey of her friends and colleagues asking their opinion of her three best talents. The consensus was that she excelled at building relationships with clients, solving complex systems difficulties and managing others. In her current position, she was not getting enough exposure either to clients or the most challenging technical applications. After researching her potential competition in the consulting field, she realized that a niche for her would be expert problem-solving with leading edge network systems. But she needed more experience. So she asked her manager if she could work on more complex networks, which meant more travel and closer contact with client companies. Jessie also wanted training in three new network systems. Her boss denied her request, saying that she needed her to work full-time on her current projects. So, Jessie tried Plan B. She talked to her confidantes at work and learned about two colleagues who were presently working in leading-edge networks and invited them each to lunch. She told them what she could offer to see if they were interested. The first person was clearly a loner but he recommended a colleague at a competing company. The second person said Jessie could contribute to her project about ten hours a week if she could negotiate that with her boss. Jessie continued to network in the field and eventually went to work for the competitor part-time and contracted with her current employer temporarily for two days a week. Two years later, Jessie opened her business as an expert in her field. What do you have to offer? Who wants it? What’s it worth to them? These are the questions you must analyze before you begin to sell yourself. If you don’t believe in the value of your skills, no one else will either. You’re looking to make a match where you get what you want and the recipients get what they want. Self-marketing is telegraphing to someone else how your expertise can benefit them. Another key factor in successful persuasion is your commitment to your work. Rhonda, a successful advertising saleswoman for a women’s magazine, all of sudden stopped selling. No matter how hard she tried, she couldn’t do it. On the advice of her concerned boss, she took a week off to do some soul searching. After journaling for two days, she discovered the conflict. Her mother, an avid smoker for forty years, was dying of lung cancer and Rhonda’s biggest commissions came from tobacco companies. Her integrity prompted her to change fields. Assertiveness As I said before, self-marketing is a form of assertive communication. So to help you get started, let’s talk about some basic tenants of assertiveness. Communication is the process of exchanging meaningful information and ideas. Assertive communication is the ability to express feelings and opinions in a direct, honest, and appropriate style. It is calm communication which preserves the equality and dignity of everyone. When you assert yourself, you are speaking positively, assuredly, and clearly. To facilitate your impact, follow these six pointers: 1. Use “I” statements, such as “I have ten years of experience as a nurse manager and therefore ...”or “I feel slighted that my proposal was not considered more seriously at our meeting....” “I” statements protect you from accusing others and allow you to project your point of view more confidently. 2. Timing often determines outcome. Ask yourself the question, “Can this person give me their undivided attention now”? If you want to meet with someone, ask them when it’s convenient. Also, think about where you can meet that is most conducive to the conversation at hand. Mutuality and consideration work for both parties here. 3. Maintain good eye contact and a confident posture when you are talking about yourself. You want your message to be believable on all levels. 4. Present only one goal at a time. If you want to become a department manager and eventually chief financial officer, advocate for the department manager position with a focus on financial responsibilities for now. People get confused if you overload them with too many ideas. The essence of assertiveness is simplicity. 5. You also want your goal to be consistent. There’s an assertive technique called the broken record where you repeat over and over w Head to Toe-Dressing for Success for Your Pharmaceutical Sales Job Interview s announced that Donald, her new co-worker, got the job. When she stammered out her disappointment, her boss responded by saying, “I never even thought of you for the job. Donald asked for it.” Part of self-marketing is knowing your goals and advocating for them. Perhaps if Nadia had collaborated with her boss and worked to enhance her management experience, the job would have been hers.Pharmaceutical companies are known for their conservative business appearance. Many reps who've been around since the 1980's will tell you that the dress code was once so strict, it was almost a uniform! Well, times have changed somewhat but the basics are the same. Ladies first - here's what's expected of you in an interview.Ladies* Conservative suit (pantsuit OK) black, navy, charcoal gray or similar in color. Pinstripes are acceptable. A white or light-colored conservative blouse is the most appropriate.* Take it easy on the makeup and hair. Think church, not date.* Nails should be well manicured and polished clear. Drug reps use their hands for demonstration and pointing all the time. A good interviewer will notice.* Stockings or none? It's the great debate. If you can pull of a professional, conservative look without them . . . go for it. If not, or your not sure . . . play it safe and wear them.* Shoes should be medium to low heel (and you should be comfortable enough in them to walk normally). Many say closed toe is best. I say use common sense and if an open toe looks professional, you can pull it off.* Skip the perfume. Remember, it's an interview not a date. You want the interviewer to remember you for what you said and how you carried yourself, not how good (or overpowering) you smelled.Gentlemen* 100% wool conservative navy, black, or charcoal gray suit. Again, pinstripes are acceptable. 100% cotton shirt with heavy starch will make you look like a million bucks.* Go for a tie that refuses to be dated. In other words, solid ties are always in. So are large alternating stripes in the deeper After you have written down your goals (what you want), then you need to assess what it is you have to offer and who wants it. Jessie, a systems analyst, wanted to transition from a full-time corporate job to her own business as a consultant. She did a survey of her friends and colleagues asking their opinion of her three best talents. The consensus was that she excelled at building relationships with clients, solving complex systems difficulties and managing others. In her current position, she was not getting enough exposure either to clients or the most challenging technical applications. After researching her potential competition in the consulting field, she realized that a niche for her would be expert problem-solving with leading edge network systems. But she needed more experience. So she asked her manager if she could work on more complex networks, which meant more travel and closer contact with client companies. Jessie also wanted training in three new network systems. Her boss denied her request, saying that she needed her to work full-time on her current projects. So, Jessie tried Plan B. She talked to her confidantes at work and learned about two colleagues who were presently working in leading-edge networks and invited them each to lunch. She told them what she could offer to see if they were interested. The first person was clearly a loner but he recommended a colleague at a competing company. The second person said Jessie could contribute to her project about ten hours a week if she could negotiate that with her boss. Jessie continued to network in the field and eventually went to work for the competitor part-time and contracted with her current employer temporarily for two days a week. Two years later, Jessie opened her business as an expert in her field. What do you have to offer? Who wants it? What’s it worth to them? These are the questions you must analyze before you begin to sell yourself. If you don’t believe in the value of your skills, no one else will either. You’re looking to make a match where you get what you want and the recipients get what they want. Self-marketing is telegraphing to someone else how your expertise can benefit them. Another key factor in successful persuasion is your commitment to your work. Rhonda, a successful advertising saleswoman for a women’s magazine, all of sudden stopped selling. No matter how hard she tried, she couldn’t do it. On the advice of her concerned boss, she took a week off to do some soul searching. After journaling for two days, she discovered the conflict. Her mother, an avid smoker for forty years, was dying of lung cancer and Rhonda’s biggest commissions came from tobacco companies. Her integrity prompted her to change fields. Assertiveness As I said before, self-marketing is a form of assertive communication. So to help you get started, let’s talk about some basic tenants of assertiveness. Communication is the process of exchanging meaningful information and ideas. Assertive communication is the ability to express feelings and opinions in a direct, honest, and appropriate style. It is calm communication which preserves the equality and dignity of everyone. When you assert yourself, you are speaking positively, assuredly, and clearly. To facilitate your impact, follow these six pointers: 1. Use “I” statements, such as “I have ten years of experience as a nurse manager and therefore ...”or “I feel slighted that my proposal was not considered more seriously at our meeting....” “I” statements protect you from accusing others and allow you to project your point of view more confidently. 2. Timing often determines outcome. Ask yourself the question, “Can this person give me their undivided attention now”? If you want to meet with someone, ask them when it’s convenient. Also, think about where you can meet that is most conducive to the conversation at hand. Mutuality and consideration work for both parties here. 3. Maintain good eye contact and a confident posture when you are talking about yourself. You want your message to be believable on all levels. 4. Present only one goal at a time. If you want to become a department manager and eventually chief financial officer, advocate for the department manager position with a focus on financial responsibilities for now. People get confused if you overload them with too many ideas. The essence of assertiveness is simplicity. 5. You also want your goal to be consistent. There’s an assertive technique called the broken record where you repeat over and over Interrogative Interviews - How To Win The Job ore complex networks, which meant more travel and closer contact with client companies. Jessie also wanted training in three new network systems. Her boss denied her request, saying that she needed her to work full-time on her current projects. So, Jessie tried Plan B. She talked to her confidantes at work and learned about two colleagues who were presently working in leading-edge networks and invited them each to lunch. She told them what she could offer to see if they were interested. The first person was clearly a loner but he recommended a colleague at a competing company. The second person said Jessie could contribute to her project about ten hours a week if she could negotiate that with her boss. Jessie continued to network in the field and eventually went to work for the competitor part-time and contracted with her current employer temporarily for two days a week. Two years later, Jessie opened her business as an expert in her field.Many have gone for an interview at least once in their working lives. That is common. Meeting with good and friendly interviewers is also very common. One uncommon experience that some people may have is with interviewers who were like “interrogators”.The candidate sits down in front of the interviewer, greets him or her and accepts the chair politely. What happens later is that the interviewer starts to question the candidate and repeatedly try to draw answers out of the candidate.It is obvious the candidate who went through the bad experience of being questioned and interrogated like a criminal by the interviewer would feel depressed, rejected or even frustrated and disgruntled. It is normal to feel that way. Take heart though, that most of the interviewers are NOT like that. Perhaps a small number of interviewers would fall into the category of attempting to start an “interrogation “ session with the candidate.In situations like these, the whole interview process is ruined as the candidate would be unnerved and would answer all questions, perhaps as fast as possible in order to make his or her way out of the office as soon as the interview is over.It is normal for the candidates in that situation to feel at a loss or at a disadvantage because the interviewer holds the decision making power to either hire or reject the candidate and also hold the keys to the appropriate answer or something close to it as he or she questions the candidate. It may be hurting to some candidate’s pride as well if the interviewer forces answers out of them or otherwise asking irrelevant questions with assertiveness.There is a way to go about it. It is not ALL negative. In a What do you have to offer? Who wants it? What’s it worth to them? These are the questions you must analyze before you begin to sell yourself. If you don’t believe in the value of your skills, no one else will either. You’re looking to make a match where you get what you want and the recipients get what they want. Self-marketing is telegraphing to someone else how your expertise can benefit them. Another key factor in successful persuasion is your commitment to your work. Rhonda, a successful advertising saleswoman for a women’s magazine, all of sudden stopped selling. No matter how hard she tried, she couldn’t do it. On the advice of her concerned boss, she took a week off to do some soul searching. After journaling for two days, she discovered the conflict. Her mother, an avid smoker for forty years, was dying of lung cancer and Rhonda’s biggest commissions came from tobacco companies. Her integrity prompted her to change fields. Assertiveness As I said before, self-marketing is a form of assertive communication. So to help you get started, let’s talk about some basic tenants of assertiveness. Communication is the process of exchanging meaningful information and ideas. Assertive communication is the ability to express feelings and opinions in a direct, honest, and appropriate style. It is calm communication which preserves the equality and dignity of everyone. When you assert yourself, you are speaking positively, assuredly, and clearly. To facilitate your impact, follow these six pointers: 1. Use “I” statements, such as “I have ten years of experience as a nurse manager and therefore ...”or “I feel slighted that my proposal was not considered more seriously at our meeting....” “I” statements protect you from accusing others and allow you to project your point of view more confidently. 2. Timing often determines outcome. Ask yourself the question, “Can this person give me their undivided attention now”? If you want to meet with someone, ask them when it’s convenient. Also, think about where you can meet that is most conducive to the conversation at hand. Mutuality and consideration work for both parties here. 3. Maintain good eye contact and a confident posture when you are talking about yourself. You want your message to be believable on all levels. 4. Present only one goal at a time. If you want to become a department manager and eventually chief financial officer, advocate for the department manager position with a focus on financial responsibilities for now. People get confused if you overload them with too many ideas. The essence of assertiveness is simplicity. 5. You also want your goal to be consistent. There’s an assertive technique called the broken record where you repeat over and over How Do I Answer The Phone? ents get what they want. Self-marketing is telegraphing to someone else how your expertise can benefit them. Another key factor in successful persuasion is your commitment to your work. Rhonda, a successful advertising saleswoman for a women’s magazine, all of sudden stopped selling. No matter how hard she tried, she couldn’t do it. On the advice of her concerned boss, she took a week off to do some soul searching. After journaling for two days, she discovered the conflict. Her mother, an avid smoker for forty years, was dying of lung cancer and Rhonda’s biggest commissions came from tobacco companies. Her integrity prompted her to change fields.Most people starting in business are great at what they do – be that manufacturing, joinery, website design or whatever, but they aren’t that great at what every business needs to function – administration! As a virtual assistant I often get asked for advice from people setting up their businesses. I’m happy to offer a free hour-long consultation to anyone starting up full of sensible, low budget, high effect tips to get your office running smoothly. But one of the most frequent questions asked is: How do I sort out my phone lines?There are a number of different options for business phone lines but here are some of the most common: Install a new line – Get a separate number, separate billing and proper invoice for your business records. Use a mobile – Not a great first impression for your business, and you can’t guarantee you will always be in range and able to talk. However you might team it with a non-geographical number to improve the first impression. Non-geographical numbers – Available on a paid basis for easy to remember numbers, or alternatively free via www.ovaltelecom and others. Choose from 0845 (local charges apply) / 0870 (national charges apply) or 0800 (freephone).Call answering service – These solutions don’t free you from being tied to your desk answering that phone, or fielding calls from offshore telemarketers! Using a call answering service can help you filter and direct calls effectively, freeing your time for doing the “important” stuff! Call answering starts from as little as ?50 per month and includes 50 free calls and a free phone number.When I explain that I am a virtual assistant and that I answer client’s phones remot Assertiveness As I said before, self-marketing is a form of assertive communication. So to help you get started, let’s talk about some basic tenants of assertiveness. Communication is the process of exchanging meaningful information and ideas. Assertive communication is the ability to express feelings and opinions in a direct, honest, and appropriate style. It is calm communication which preserves the equality and dignity of everyone. When you assert yourself, you are speaking positively, assuredly, and clearly. To facilitate your impact, follow these six pointers: 1. Use “I” statements, such as “I have ten years of experience as a nurse manager and therefore ...”or “I feel slighted that my proposal was not considered more seriously at our meeting....” “I” statements protect you from accusing others and allow you to project your point of view more confidently. 2. Timing often determines outcome. Ask yourself the question, “Can this person give me their undivided attention now”? If you want to meet with someone, ask them when it’s convenient. Also, think about where you can meet that is most conducive to the conversation at hand. Mutuality and consideration work for both parties here. 3. Maintain good eye contact and a confident posture when you are talking about yourself. You want your message to be believable on all levels. 4. Present only one goal at a time. If you want to become a department manager and eventually chief financial officer, advocate for the department manager position with a focus on financial responsibilities for now. People get confused if you overload them with too many ideas. The essence of assertiveness is simplicity. 5. You also want your goal to be consistent. There’s an assertive technique called the broken record where you repeat over and over Good Customer Service: The Key to E-commerce Success Use “I” statements, such as “I have ten years of experience as a nurse manager and therefore ...”or “I feel slighted that my proposal was not considered more seriously at our meeting....” “I” statements protect you from accusing others and allow you to project your point of view more confidently.There is an intense amount of competition in the e-commerce world. Your success depends on a lot of things like your ranking on search engines, your prices, and your product selection, but it also depends on how you treat your customers. In bricks and mortar retail when people have a bad experience they tell friends and family and their friends and family tell more people, and that can hurt your companies reputation.Those same things apply to the internet. If someone shops at your store and has a bad experience they will share that with other people they know and that could destroy your companies reputation. The best things to do to avoid getting a bad reputation is to keep your customers happy by shipping items quickly, having real time inventories so that customers can know immediately when an item is out of stock. Also make sure you have contact information listed on your website so that people can email or call with questions or concerns. Also make sure you ship all your items with a tracking number.Overall just do everything you can do to make a customer happy. If they are happy they will be customers for a long time. They will also tell friends about your company leading to more customers for your company as time goes on. 2. Timing often determines outcome. Ask yourself the question, “Can this person give me their undivided attention now”? If you want to meet with someone, ask them when it’s convenient. Also, think about where you can meet that is most conducive to the conversation at hand. Mutuality and consideration work for both parties here. 3. Maintain good eye contact and a confident posture when you are talking about yourself. You want your message to be believable on all levels. 4. Present only one goal at a time. If you want to become a department manager and eventually chief financial officer, advocate for the department manager position with a focus on financial responsibilities for now. People get confused if you overload them with too many ideas. The essence of assertiveness is simplicity. 5. You also want your goal to be consistent. There’s an assertive technique called the broken record where you repeat over and over what you want, regardless of the objections, smokescreens, or other manipulations your listener may toss in your path. For example, you might say: “I know that budgets are tight, but I deserve to be compensated for bringing in two million dollars of long term business for the company.” And your boss may say, “I can’t make an exception” or “How do you know the business will be long term?" etc. Keep your message constant and try to negotiate a mutually beneficial solution. 6. Lastly, you must be persistent. As in any communication or sale, you must follow up regularly. If you are the owner of a shopping service and don’t stay in touch regularly with prospective customers, they will forget about you. Building relationships takes time and a genuine interest in the other party. Find a way to do this that feels satisfying for both of you. Strategies for Staying at Your Current Job Don’t think that because you’re not looking to make a major career transition that you don’t need to self-market. Accountability reigns supreme in today’s lean and mean companies. You must continually demonstrate your value to the organization by initiating activities in line with corporate goals. First ask yourself, “Do I believe in and support the mission of my company and its current goals?” If the answer is no, start job hunting elsewhere. In my consulting work with employees and executives having job performance problems, the number one difficulty is that the individual’s goals and talents are out of alignment with the company’s direction. Derek, an executive at a health maintenance organization, confessed to me that he resented the organization’s obsession with cost containment. When we reviewed his job description, nine out of twenty of his responsibilities involved cost cutting. I urged him to pack his briefcase and transition to a health care company more in line with his values. He couldn’t perform at capacity for a corporate mission he couldn’t endorse. If your goals are in sync with your current employer, that’s a good start. Pay close attention to the big picture issues and the spoken and unspoken company priorities you hear about everyday. Sit down with your boss/colleagues and ask what skills you will need to advance in your job. Are there special task forces or projects that you could work on? In what direction is your department going and how can you be on the forefront? Take an inventory of the job tasks you enjoy the most that reflect corporate goals and try to increase your expertise in those areas. Also, remember the value of multiple skills, so look for chances to cross train and add new skills. The more skills you have, the more places in the organization that you can work. Look to develop your subordinates so you can be free to master new opportunities. Above all, make sure your boss and co-workers know what you are doing. Keep a written record of your accomplishments each quarter and E-mail it to your boss. He/she will be grateful because it will make his/her job of writing your performance review much easier. Take advantage of all training options available. Seek out relevant professional organizations and then chair a committee or run for office, providing visibility for your company. Never assume that you will retire with your current employer; always have an idea about where you could work next. Speak up at meetings and initiate solutions to problems. Demonstrate your leadership attributes and commitment to the organization. Be careful about preserving positive relationships with everyone in the organization, even non-essential folks. If you find yourself being overly critical of your organization, either fix the problem or find a place to work that meets your needs. Strategies for Making a Work Transition If you have followed all of the advice above, you will have a strong network of contacts in your field. Therefore, when you’re ready to move on, you will have a long list of people to call for information. But, if you’ve been buried within the confines of your company, then you have a lot of work to do. If your want to change fields, consider an internal transfer within your own company. Suzie decided that she wanted the adventure of traveling and selling international telecommunications products. Yet, her telecommunications experience was in operations, not sales. So she did information interviews with several salespeople and proposed an internship for herself in the sales department. The sales manager was receptive because she knew the company. Often your own backyard is the best place to learn new skills; another telecommunications company may have overlooked her application because she lacked sales experience. If you’re ready to sever ties with your current employer, then you need to prepare a three minute sales pitch about how your skills and talents can benefit others. For example, “With my fifteen years of experience managing commercial properties
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